São Paulo, Brazil
10 APR 2025
Join us for an unforgettable night where the beating heart of Brazilian culture takes center stage. Set in the prestigious Tokio Marine Hall, the BiS SiGMA Americas Official Celebration kicks off at 21:00 on April 10th. Open to all ticket holders* and powered by Cactus Gaming, it promises to be an extraordinary night of music and culture.
🍹Hosted at the iconic Tokio Marine Hall
🎵 Brazilian beats bring a rich cultural experience
🎟️ Open to all ticket holders*
🕙 Doors open from 21:00
💃 VIP areas for an exclusive experience
🎉 A festival feeling with iconic performances
Immerse yourself in a journey featuring outstanding performances from some of Brazil’s most celebrated contemporary musicians and performers.
As you arrive, be warmly welcomed by traditionally dressed Bahian women and Capoeira performers, their rhythmic berimbau melodies setting the tone for an immersive experience. Throughout the venue, live acts unfold between the main performances, ensuring there is always something captivating to see.
Guests will be transported through Brazil’s diverse traditions, from the exuberant June Festivals and the mystical Terno de Reis to the pulsating rhythms of Samba and Percussion. Marvel at the elegance of the Ebony Goddess and the colorful spectacle of the Parintins Festival. Witness the iconic Puppet Quadrille on stilts alongside the legendary Bumba Meu Boi in all their grandeur.
In the foyer, a lively Forró group serenades guests with beloved tunes, while costumed characters from the June Festivals recreate the joyous atmosphere of Brazil’s beloved mid-year celebrations. Inspired by the traditional Reisado festival, four charismatic “Reis Clowns” will entertain, accompanied by a rustic music trio.
Upon entering the Main Hall through a mesmerizing tunnel, guests will receive a symbolic key, unlocking an evening of enchantment. The festivities continue with performances by four giant puppet quadrilles, the iconic Bumba Meu Boi on stilts, and a delightful mini quadrille, ensuring a dazzling welcome to this extraordinary celebration of Brazil’s cultural legacy.
Secure your spot and experience a night where passion, tradition, and contemporary music unite in a breathtaking spectacle.
Open to all ticket holders – heads up, standard ticket holders entry is first come, first served due to limited venue capacity. Things kick off from 21.00. To enter, please present your badge, wristband, or ticket at the door.
Want to treat your team? VIP tables are available in each area. For more information please reach out to Marie.
Time: 21:55 to 22:55
Diogo Nogueira, one of the most renowned contemporary Brazilian musicians and son of the legendary João Nogueira, performs vibrant, joyful samba music that embodies the spirit of Brazilian culture.
Time: 22:55 to 23:30
A vibrant samba presentation with iconic characters, including malandros, passistas, a flag-bearing couple, and the master of ceremonies, accompanied by Parintins characters forming a float on the staircase. A medley of popular samba songs invites the audience to sing along and feel the lively energy of the sambódromo.
Time: 23:30 to 00:30
At just 20 years old, Leo Foguete has captivated Brazil with his forró hits, topping the Spotify charts.
Time: 00:30 to 01:05
A Capoeira show with acrobatic moves opens the stage for the Percussion Band, led by the Ebony Goddess dancing in front. The medley features popular percussion songs, encouraging audience participation.
Time: 01:00 to 02:00
Nattanzinho, a rising star of the new generation of Brazilian music, performs forró and sertanejo hits that have amassed over 13 million digital streams.
Time: 02:00 to 02:10
Traditional characters from Parintins perform, followed by DJ NICK, who plays on until 03:00.
An artist driven by emotion. Through her performances and original productions marked by striking percussion, powerful bass, and boundless energy, Nick captivates audiences wherever she goes. Her experience includes appearances on television shows like Altas Horas on Rede Globo and touring with Larissa Manoela, among others.
Experience the Tokio Marine Hall – one of Brazil’s premier concert venues, where culture and world-class entertainment come together. Located in Chácara Santo Antônio – São Paulo’s South Zone, the 6,000m² venue has hosted over 16 million spectators across 8,000+ events in the course of its 26-year history. With a 4,000-seat capacity and a state-of-the-art renovation, the hall offers an unparalleled experience for music lovers and event organisers alike.
The venue has showcased legendary musicians like Seal, Marisa Monte, Ringo Starr, Tony Bennett, Caetano Veloso, Chick Corea, Diana Krall, and has also hosted hit plays, stand-up comedy, and artistic performances, featuring artists such as Bibi Ferreira, Paulo Gustavo, Claudia Raia, Jô Soares, and the Russian State Ballet, among others.
All good things must come to an end – and what better way to close our debut events than by throwing some incredible celebrations.
Highlights include:
From legendary locations such Rebel Club and El Mocambo, the official celebrations brought top tier entertainment to delegates, with a star-studded lineup of performers and DJs booked to send off the summits in style.
Euphoric crowds were in good spirits for rousing performances from the likes of rap legend Fat Joe, singer and producer Akon, and experimental electric violinist Dr Draw.
Stay tuned as we gear up for more premier networking opportunities throughout the year. With a brand-new calendar of events for 2025 to be announced soon, the future promises to be nothing short of exciting.