This triple acquisition deal will strengthen Acroud’s strategic position in the gaming market
Global digital news and comparison company Acroud has agreed a deal to acquire three companies namely Voonix, a software company that provides successful B2B software aimed at improving information and productivity for affiliates in various industries; Matching Visions, an iGaming network with a premier position in Casino Affiliation in the European market and Traffic Grid, a company focussed on delivering marketing campaigns within iGaming to regular affiliate networks.
The purchase agreement is based on Acroud’s signed letter of intent and previously communicated press release on 9 November 2020 regarding the acquisition of assets in PMG Group.
‘This is another important piece of the puzzle in the implementation of Acroud’s strategy to become a fast-growing global challenger in digital comparison and news services. After the integration of the acquired assets, the focus will be on ‘operational excellence’ and on developing the new Acroud together with our new team and our new partners on an exciting journey forward” said Robert Andersson, CEO and President, Acroud.
Dennis Dyhr-HanseN, CEO of Matching Visions, speaking exclusively to SiGMA News said: “We are extremely proud and excited to be joining forces with Acroud and we are confident that this new chapter will accelerate our position in the sector and enable us to realise our goal of becoming one of the powerhouse affiliates in the space.”
The acquisition of the Target Companies, together with the previously announced ongoing acquisitions, positions Acroud not only as a leading affiliate company in Casino, Sports Betting and Poker, but also as a B2B provider of iGaming marketing campaigns and software solutions for iGaming as well as for other affiliates industries.
About SiGMA Rebranding:
SiGMA Group has just unveiled the face of its rebranded website. Through a commitment to quality and years of successful operations, SiGMA has nurtured the development of a strong brand, allowing for its evolution into a global influencer on the gaming and tech stage. The new layout offers a holistic user experience, reflecting a shift in the gaming industry towards a more global perspective, as well as SiGMA’s growing international portfolio as it launches new core events across 4 continents.