SiGMA

Caesars Entertainment expands deal with Indianapolis Colts

Posted:: Sep 21, 2021 09:00 Category: Online , Sportsbetting , Americas , Posted by
Laura Schembri

Caesars Entertainment announced as the only official casino partner of the Indianapolis Colts.

The multi-year deal will expand upon the Colts’ previous relationships with Harrah’s Hoosier Park Racing & Casino and Indiana Grand Racing & Casino. It will also provide Caesars Entertainment with naming rights for Lucas Oil Stadium’s South Gate, now becoming Caesars South Gate. The Sportsbetting giant will also debut the new Caesars Sportsbook Lounge, an entertainment space where live odds will be displayed on LED screens in the 70,000-seat arena at the former Blue Room. 

Roger VanDerSnick, the Colts’ chief sales & marketing officer commented, “We’ve been a proud partner with Caesars properties in Indiana for some time now, but this new partnership expands our ability to offer Colts fans a truly unique experience, whether at Lucas Oil Stadium or watching from home on game day.” 

The announcement follows last month’s launch of the new Caesars Sportsbook app, after the group’s acquisition of William Hill earlier this year. The app, which is already live in eight states, including Indiana, Michigan and New Jersey, will benefit from the franchise’s media and marketing efforts, bringing offers and promotions directly to fans. 

“Expanding our sponsorship with the Colts to serve as their premier sports betting partner and only casino partner is an exciting step in our longstanding relationship,” said Chris Holdren, Co-President of Caesars Digital.

He concluded, “Indiana has been a special place for our company, and we know how passionate these great sports fans are for their home team. Caesars will continue to push for innovation to bring the best in sports experiences, both in-person and on mobile, to the Hoosier State through Caesars Sportsbook and our partnership with the NFL.” 

 

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