Degree 53 have delivered a new and improved horse racing retail app for Loterie Romande
The pools betting app (PMU) offers enhanced native functionality and additional interactive features for horse racing enthusiasts.
The PMU app enables Loterie Romande customers to easily place bets on their favourite horses, find information about each race and horse, as well as watching the races from their device. The app provides personalised content according to Beginner or Expert level with customisable betting options. As customers can only place bets at a retail outlet, the app generates a QR code with race selections that can be easily scanned and processed when the customer is ready.
Degree 53 partnered with the Swiss lottery operator to create a brand new experience for their PMU retail app, offering the latest native features and an intuitive customer experience. Loterie Romande product owners can also easily update content and make use of new marketing features on the app.
Peter Voets, Chief Marketing & eCommerce Officer at Loterie Romande says: “I’m very excited about our new PMU app. We enjoyed the collaborative process with the team at Degree 53, and their expertise and enthusiasm for delivering a high quality app really shone through.”
“The team elevated our app thanks to the consideration for UX and app design standards. It’s also a great solution for speeding up the betting process at our retail outlets, making it efficient for both customers and vendors. We’re very happy with the end result, and have had very positive feedback from our customers too. I look forward to launching our next project soon.”