SiGMA

SoftSwiss VIP and Retention team adds extra value to online casino clients

Posted:: Mar 12, 2021 09:28 Category: Online , Europe , Posted by Sintija

In 2020 SoftSwiss Managed Services department with the direct participation of VIP team enabled the increase of the average revenue per VIP player by 30%

Furthermore, the Retention team specialists produced more than 1,800 unique send-outs to retain players in the game, while the added value increased on average by 40% for SoftSwiss online casino clients.

The VIP and Retention team forms part of the SoftSwiss Managed Services department. It performs marketing actions and develops strategies aimed at players’ loyalty and retention increase, as well as extra support and VIP players’ gaming activity stimulation. Furthermore, the team also tracks potential VIP players and loyal players, as well as big wins and big losses.

Darya Dyachkova - SoftSwissDarya Dyachkova, Head of VIP & Retention Team at SoftSwiss Managed Services commented: “Managed Services VIP and Retention team is very glad to make such tremendous achievements in 2020! Thanks to our deep structural analysis of retention procedures as well as thorough personalisation techniques we were able to help bring more value to the table as well as save extra costs to our clients”.

Managed Services is a part of SoftSwiss solutions offered to clients for the success of their iGaming brand. The department comprises First Line Support, Anti-Fraud Support, Retention & VIP Management services. Providing full-cycle player care, our support teams are the link between player and platform. The services are not only integral to enhancing the user experience and spotting technical errors but help to enhance the client’s financial performance and provide fraud protection for their business. With its extensive expertise and flexibility for
operators’ business needs, SoftSwiss Managed Services helps to foster the success of clients’ brands.

SiGMA Roadshow – Next stop Las Vegas:
After our successful roadshow in Ukraine -The SiGMA Roadshow’s next stop is Las Vegas
Our Virtual Roadshow reflects SiGMA’s gobal events opening in 5 major regions over the next few years, specifically Europe, the CIS region, Asia, the Americas and Africa. Our previous virtual event, held in Ukraine, welcomed over 2,500 delegate registrations and over 1,500 conference views. There were also over 75 exhibitors and the number of total booth entries hit close to a 6k mark. SiGMA expects more of the same with our Las Vegas Virtual Roadshow and should you want to be part of it, all you’ll need to do is – REGISTER HERE.

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