SiGMA

STS selects Rightlander as compliance solution partner

Posted:: Jun 03, 2021 11:39 Category: Online , Europe , Posted by Sintija

STS Gaming Group has partnered with Rightlander.com, to boost their responsible gambling capabilities and promote a safe gaming environment

Rightlander.com will provide STS with its technology – a comprehensive range of marketing scanning tools designed to stay on top of affiliate management and compliance. The software scans tens of millions of pages each month and follows every link to detect how the brand is being marketed. It analyses links, text, and images, reporting potentially non-compliant content, outdated offers, incorrect marketing assets, and harmful vocabulary.

Regulatory changes in key markets have increased the need for an agile and easy to use interface that continuously monitors marketing management by flagging potential violations. This is done by the Compliance Monitor tool. In addition, the PPC Monitor identifies ads that could be harmful to the brand while the Affiliate Mapping Tool helps operators map previously undeclared affiliate sites to known affiliates.

Nicole MittonCommenting on the partnership, Nicole MittonHead of Customer Success at Rightlander.com, said:  “We are very happy that STSBet have chosen us to support their marketing compliance strategy. The company has placed responsible marketing at the forefront of their business and we are look forward to helping them improve their processes and create a safe, gaming environment.”

Radosław Barański - STSRadosław Barański, Senior Affiliate Manager at STS, said:  “At STS Gaming Group, we always take care of the highest compliance standards. We have chosen Rightlander to ensure those standards in cooperation with affiliates. We also want affiliates to feel confident, so that they can cooperate with us even better.”

Next up: Malta Week

Don’t miss out on amazing networking opportunities and exclusive industry insights at Malta Week. Four leading shows will bring the best of the business back-to-back to a first-class meeting point. Malta Week will consist of SiGMA, AIBC, Med-Tech World and AGS, each presenting the top developments of their focal industries. The cross-collaboration of each brand make Malta Week the number one destination for leading think-tanks of the gaming sector, emerging tech, digital health and digital marketing. The middle of the Mediterranean is the perfect place for multi-faceted business deals and face-to-face conversations with leading affiliates, policy makers and thought leaders.

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