Tabcorp will become the official wagering partner of the Australian National Football League
Tabcorp Holdings Limited, the foremost diversified gambling entertainment group in Australia, announced its has successfully brokered a deal that will see it become the official wagering partner of the Australian National Football League.
The Melbourne registered gambling entertainment provider announced the signing of a multi-year agreement naming the brand as Official Betting Partner to the NFL. Australia is the largest sovereign nation in Oceania, and the company will focus on supporting the growing popularity of the NFL in the country.
According to an official company news release, this ground-breaking partnership agreement will allow Tabcorp (TAB) to develop unique experiences and content for the NFL. These will be designed to entertain Australian enthusiasts of the sport across the company’s digital venues and platforms. The deal would also combine its position as the country’s largest multi-channel betting brand with the American professional football league’s status as the foremost global sports brand.
The NFL and TAB will, under the terms of the agreement, fuse to endorse the official Pick’em free-to-play NFL football game by means of their nflpickem.com.au web domain. This will allow Australian fans an opportunity to win a variety of weekly prizes, consisting of:
- A grand prize trip to visit the Pro Bowl on the 26th of January, 2020 that will see the NFC pitted against the AFC at Orlando’s Camping World Stadium for the 4th consecutive year.
Subject to additional terms of the new agreement will have Sky satellite television network and the TAB stream a total of six-hours worth of NFL RedZone and NFL Network programming including one NFL match per week to their commercial network incorporating 4,400 pubs, clubs, and TAB agencies.
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Commenting on the successful partnering of the two parties Adam Rytenskild, Tabcorp Wagering & Media MD, revealed they were proud to deliver the NFL action to Australians allowing them to enhance the company’s existing sportsbook offering to their clientele, venues, and in the process form a quality complement to Sky’s unmatched coverage of international and Australian racing sports. He added it would also offer fans greater value that is in line with the company’s future vision and strategy to optimally deploy their assets to aid in the creation of unique experiences for their clientele.
According to the latest sportsbetting survey by the American Gaming Association (AGA), an estimated 38 million American adults, 15% of the US adult population admitted their intent to wager on any number of NFL games during the season. The figures revealed US sports bettors to have legally wagered over $10 billion in the wake of the 2018 US Supreme Court ruling against the validity of the Professional and Sports Protection Act (PASPA) the imposed severe restrictions on sports wagering throughout the nation.
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