SiGMA

Videoslots Sports granted Swedish licence: New sportsbook set for October launch

Posted:: Sep 10, 2020 15:57 Category: Casino , Posted by admin

Leading online casino Videoslots.com has been given the green light to roll out a new sportsbook in Sweden

The popular operator has been handed a licence by the Swedish Gambling Authority and is now set for a mid-October launch via its own proprietary platform.

Videoslots has also put in place its own in-house trading team who will unveil a number of gamification features and cross-over style products that will appeal to its well-established casino player base.

 Martin Calleja | SiGMA News

The project is being spearheaded by industry veteran Martin Calleja (seen left), who believes the timing is right for a new approach that will both excite customers and disrupt the industry.

He added: “We expect sports betting will be close to being back normal next month and, with sports fans not necessarily able to attend matches in person, a fresh new sportsbook will be the next best thing with which to engage their favourite sports.

“Videoslots is now in a place where we can invest, increase our offering and differentiate it, hence the decision to go with our own technology, platform and team rather than a cookie-cutter approach that would blend into the background.

“We are very conscious that we have to take our casino audience with us and then grow it in a socially responsible way by adding sports fans looking for an alternative betting product.

“We’ve always done very well at engaging with our audience and providing a better user experience than is available elsewhere. As a result, we’re very excited about replicating that in the sportsbook arena.”

In addition to its SGA licence, Videoslots Sports holds a Malta Gaming Authority licence and the operator is currently in the process of applying to the equivalent regulators in the United Kingdom and Denmark.

About SiGMA Europe – Malta

SiGMA Group has announced the postponement of its Europe summit, which was planned to be held in Malta on 17-19 November 2020. The show will now open its doors early next year in February, running from the 16-18th, making it the first event to headline the 2021 gaming calendar.

Related Posts

UKGC fines EU Lotto £760k…

EU Lotto, has been issued a formal warning for the failures that occurred between October 2019 and November 2020 The…

The future of integrated resorts

Laura Schembri sat down with Jacob Zwaagstra, the Chief Executive Officer of Tricelta Development, a real estate development firm with…