Germany follows the UK and Spain by imposing new regulations regarding gambling advertisements
The latest country to introduce new regulations regarding the use of sports personalities promoting gambling is Germany. Germany is following the UK and Spain in tightening regulations in relation to the promotion of gambling through advertisements and the use of sports personalities.
This has caused Gauselmann-owned sports betting company ‘Xtip Sportwetten’ to drop their agreement with world-renowned footballer, Lukas Podolski.
The sports betting company were the first to receive a licence in October and they are now obliged to cancel their agreement with Podolski immediately. These new regulations were set out by the Glücksspielneuregulierungstaatsvertrag.
“It is a shame, because Lukas is and will remain the ideal brand ambassador for us – natural, honest and authentic,” Gauselmann’s head of sports betting Markus Ettlin said. “All that remains is for us to give our heartfelt thanks for such a successful collaboration that was a lot of fun – and how could it be any other way with Poldi?”
Podolski added: “If I do something, then I have to stand behind it, that has always been important to me. And it was exactly the same when working with XTiP. But the law is the law; you have to look just as sporting as the decision of the referee!”
“Working with XTiP has always been a lot of fun for me and we have achieved a lot together, especially for my foundation, which helps disadvantaged children and young people.”
This is another hit to the gaming industry in Europe, with tighter restrictions being implemented. It’s interesting and also quite questionable to see such a profitable industry being constantly hit hard by authorities without any justified evidence.
About SiGMA’s revamped website:
SiGMA Group is excited to announce the launch of its newly revamped website. The website is currently available in 5 languages, English, Russian, Mandarin, Portuguese, and Spanish with plans to add another 5 languages over the coming months – namely French, Thai, Korean, Japanese, and Hindi.