With this move, BoyleSports aims to further expand its presence in the UK
BoyleSports has raised interest in acquiring some or all of William Hill’s UK shops to further increase its presence in the UK. This move comes after William Hill’s new owner Caesars planned to sell its non-US operations.
Caesars is seeking to focus on Hill’s US operations and sell all non-US operations, including 1,400 betting shops, following the completion of its £2.9bn (€3.35bn/$4.04bn) acquisition earlier this year.
In 2019, BoyleSports started building its sports portfolio as it acquired 13 midlands betting shops of independent bookmaker Wilf Gilbert and rebranded them. As COVID emerged in 2020, the company’s expansion strategy was interrupted.
The company has expanded its UK retail portfolio with the acquisition of 35 William Hill betting shops in Northern Ireland and the Isle of Man.
The firm said “We already have 21 shops in the UK which, along with our 45 shops in Northern Ireland and our recently upgraded online betting site, gives us a sizeable foothold in the UK. The sale of the William Hill estate presents us with a rare opportunity to achieve the retail scale we have been targeting.”
The company is reportedly eying North America and Asia in the near future as an for their online expansion destinations.
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