UAE, Dubai

Official Party

25 FEB 2025

SiGMA x AW Official Party

In celebration of our fifth anniversary we’re pulling out all the stops to make this a night to remember. With a reputation for pulling off incredible networking events, our official party promises to go down in history, bringing delegates one of their most memorable events to date. And where better to bring a week of successful business deals to a close than the iconic PAPA Dubai. From themed lounges, to neon lit restaurants – this is Dubai's number one entertainment destination. The official party is held in partnership with Affiliate World, marking the official opening of their 10th anniversary event, held from the 26th to 27th of February.

🍹Out of this world experience at PAPA Dubai

🎵Headliner JJoy is joined by Uppeke and Igor Nicco

🎟️ Open to all ticket holders

🕙Don’t want the night to end? Doors don’t close till 4:00 am.

⭐ VIP areas for an exclusive experience

🎉 Celebrate Dubai´s 5 Year Anniversary

Kicking off at 22:00, the night will feature an exceptional lineup of DJs guaranteed to keep the crowd energized. Uppeke will start the night on a high note with a set from 22:00 to 00:00, creating the perfect vibe to get everyone moving. Next, JJoy will take the decks from 00:00 to 02:00, bringing pulsating beats and an electric atmosphere. To close out the night, Igor Nicco takes over from 02:00 to 04:00, delivering a performance to keep the energy alive until the early morning.

Whatever your style is; from deep house to high energy techno, we’ve got you musical cravings covered.

Open to all ticket holders, things kick off from 10.00 pm. And for those committed to a good time, doors don’t close ‘til 4.00 am. To enter, please present your badge, wristband, or ticket at the door.

Want to treat your team? VIP tables are available. Reach out to Marie.

Transport to PAPA Dubai will be available for delegates attending the VIP dinner at Karam Al Bahr on the 25th.

JJoy

JJoy is a powerhouse in the electronic dance music scene, known for his dynamic and high-energy performances. With a career spanning over two decades, JJoy has established himself as a leading figure in the clubbing world. His unique style blends pulsating beats with captivating melodies, creating an electrifying atmosphere that keeps audiences on their feet. Hailing from Malta, JJoy has graced the decks of top venues worldwide, sharing stages with renowned international DJs. His passion for music and innate ability to connect with the crowd make him a standout artist, ensuring every set is an unforgettable experience. Listen to JJoy on Spotify here.

Uppeke

Josefin is an energetic and vibrant DJ with six years of experience, known for her electrifying Afro house, house, and tech house sets. She thrives on seeing the dance floor come alive, bringing a unique blend of rhythm and energy to every gig. Josefin has played in top locations around the world, including Sweden, Malta, London, Thailand, Dubai, and Serbia, and is a resident DJ at several prominent clubs in Malta, such as Cafe del Mar. Outside of music, she brings her creative flair to the iGaming sector, with 10 years of expertise in game design.

Igor Nicco

Igor Nicco is a Serbian DJ and producer based in Malta, known for his eclectic and dynamic sound. Blending vocal and groovy house with afro, oriental, and underground influences, he crafts immersive sets that captivate audiences. His unique style fuses rhythmic depth with melodic energy, creating an unforgettable atmosphere on the dancefloor. With a passion for musical diversity, Igor Nicco seamlessly transitions between genres, offering a fresh and engaging experience. His ability to blend vibrant beats with deep, soulful elements sets him apart, making him a sought-after name in the electronic music scene.

VIP Tables

PAPA Dubai

The popular restaurant and lounge delivers a unique culinary and mixology journey, offering avant-garde cuisines, cocktails and entertainment. Quirky award-winning design and imaginative conceptual spaces come alive under the neon glow, creating a truly one-of-a-kind experience in the heart of Dubai. Explore nine unique bars, each with its own distinct theme and speciality liquors – from elegant champagne lounges to vibrant tequila spots – PAPA Dubai offers a one-of-a-kind tasting journey that’s sure to fire up your senses.

Our Venue

PAPA Dubai

V hotel – Papa Dubai, The Atrium Level 3, Al Habtoor City V hotel – Papa Dubai, The Atrium Level 3 – Al Habtoor City – Dubai – United Arab Emirates

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Gallery

Check Out Our Previous Celebrations

All good things must come to an end – and what better way to close our debut events than by throwing some incredible celebrations.

Highlights include:

From legendary locations such Rebel Club and El Mocambo, the official celebrations brought top tier entertainment to delegates, with a star-studded lineup of performers and DJs booked to send off the summits in style.

Euphoric crowds were in good spirits for rousing performances from the likes of rap legend Fat Joe, singer and producer Akon, and experimental electric violinist Dr Draw.

Stay tuned as we gear up for more premier networking opportunities throughout the year. With a brand new calendar of events for 2023 to be announced soon, the future promises to be nothing short of exciting.