A look into the African online and land-based casino scene
Though land-based casinos such as Le Grande, Tanzania are experiencing an uptick in popularity with collaborations such as the one reported below with Light and Wonder, the online casino sector in the African space is experiencing a significant boom. This is due to changing consumer trends as well as the advent of new tech trends. The growth in smartphones and internet penetration has made online gambling a more accessible activity to many, with players able to access their favourite activities from the comfort of their own homes.
Online gambling is especially appealing to young and technologically savvy people, viewing it as a form of entertainment that is readily accessible. Additionally, industry trends indicate a growing interest in mobile gambling apps. These apps allow players to bet from any location, offering a degree of convenience that brick-and-mortar casinos are not in a position to match.
The ease provided by smartphones combined with the immersive experiences delivered by online portals like VR and AR technologies has introduced an additional dimension to gambling. Another contributing factor to the booming online casino industry is the restricted availability of land-based casinos in most African nations.
This unavailability generates the demand for alternative forms of entertainment, thereby rendering online sites a suitable alternative. In addition, African countries like Cameroon and Sierra Leone, with more liberal legislation for land-based gambling have drawn international operators. Euro Gaming Technology recently set up new games in both countries, thereby promoting the market.
Economic drivers and opportunities ahead in the African casino scene
There are several macroeconomic drivers responsible for the online gambling boom on the continent. Economic growth, along with increasing disposable incomes, has meant increased discretionary spending on entertainment. Indeed, even the effects of the COVID-19 pandemic have fast-tracked this as lockdowns restricted many individuals to their homes.
Online gambling thus became a popular means of escapism for individuals seeking entertainment—a choice many individuals have continued to avail themselves of. The growth of both land-based operations, such as Le Grande Casino, and the online gaming business signifies a substantial change in the entertainment business in Africa.
Light and Wonder in Dar es Salaam, Tanzania
In spite of the limited popularity of land-based casinos throughout Africa, this sector of the gaming industry is still thriving in certain core markets. Light & Wonder, Inc., a supplier of casino machines and video gaming terminals., recently unveiled new slot games at the Le Grande Casino, located in Dar es Salaam, Tanzania. The casino is located at Harbour View Towers on Samora Avenue, in the heart of Dar es Salaam’s entertainment area—a perfect spot for getting both local and international patrons.
A diversified gaming experience at Le Grande
Apart from the various slots and games tables offered at Le Grande Casino, these new additions by Light and Wonder are a testament to the casino’s mission to continue enticing their players with fresh themes and engaging gameplay.
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