AffPapa, the ultimate iGaming directory, is thrilled to announce an exciting new partnership with Heroi.bet, a prominent online casino and sportsbook based in Brazil.
Heroi.bet is dedicated to helping its affiliate partners maximize their earnings. Whether you’re promoting one or multiple products, locally or internationally, their multilingual account management team is here to assist you in getting started with top gambling brands, launching targeted campaigns, and earning competitive commissions.
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Ruben Tovmasyan, CEO at Heroi.bet, commented:
“Heroi.bet is thrilled to announce our new partnership with AffPapa, a leading directory in the iGaming industry. This collaboration marks a significant step forward in our mission to provide top-notch gaming experiences to our users. Together with AffPapa, we’re ready to take our affiliate marketing efforts to new heights and expand our presence in the iGaming community.”
Through this partnership, Heroi.bet is set to increase its online presence and strengthen its efforts in affiliate marketing. AffPapa-registered affiliates can now team up with Heroi.bet to make the most of the various opportunities and benefits the platform offers.
Yeva Avagyan, Head of Commercials at AffPapa, stated:
“We are thrilled to welcome Heroi.bet to our directory! Together, we aim to provide a platform for Heroi.bet to not only expand its presence but also foster mutually beneficial relationships with affiliates in the iGaming industry.”
Join the upcoming SiGMA event in Curaçao
SiGMA Curaçao is one week away. It will be held in from the 25 – 28 September. The event is hosted by the Ministry of Finance in association with SiGMA Curaçao.
Don’t miss this exclusive opportunity to be part of SiGMA Curaçao, where you can gain valuable insights into the new gambling legislation, explore the thriving iGaming industry, and connect with key players in Curaçao. Check out all the details here.
Register here to secure your place at this landmark event.
GiveMeSport (GMS), a Bragg Gaming Group Inc. company, has been granted a vendor licence by the New Jersey Division of Gaming Enforcement (DGE), enabling it to run affiliate traffic for New Jersey-licensed operators.(more…)
The third financial quarter has seen an increase in visit time per user on devices, whilst a steady paced post-coronavirus shutdown return of core customers has contributed to a positive end to the quarter. Earnings per share and revenue both rose when compared to 2019 and topped Wall Street forecasts.(more…)
BetMGM will have access to unique content provided by Scientific Games’ Open Gaming platformAs part of the BetMGM and Scientific Games partnership extension, BetMGM will now operate Scientific Games' open gaming product suite including the Open Gaming System (OGS) that specifically incorporates in-house content and third-party games. (more…)
We were at the forefront of bringing sports betting to Maryland and specifically to Frederick. We are thrilled to open a sportsbook at Long Shot’s in partnership with Betfred Sports. We are proud that Long Shot’s is one of the premier off-track betting locations in the State and we look forward to achieving similar success with sports wagering. Long Shot’s will not only boost the local economy but contribute to enhancing the education of our students.SCCG Management represented Betfred Sports in this deal. Previously announced agreements, also represented by SCCG Management on behalf of Betfred Sports, include: Wind Creek in Bethlehem, PA; We-Ko-Pa in Arizona; Virgin Mohegan Sun in Las Vegas, NV; Saratoga in Black Hawk, Colorado; as well as other procured deals yet to be announced. Bryan Bennett, Betfred Sports Chief Operating Officer, stated
“We identified Long Shot’s very early when searching for a Maryland partner. When combining Betfred’s 50 years of bookmaking experience and Long Shot’s success with off-track betting, we believe this will be a formidable partnership to compete in the Maryland sports betting space.”The temporary sportsbook, scheduled to open in September pending regulatory approval, will consist of in-person betting windows and self-serve betting kiosks. About Long Shot’s Long Shot’s, LLC, based in Frederick County will be, currently, the first and only 100% female owned business in the state of Maryland to house a Sportsbook. Created by Alyse L. Cohen, Long Shot’s has been located within the Frederick Event Center since 2019 when she brought in the Maryland Jockey Club’s OTB. About SCCG Management SCCG Management is a consultancy that specializes in sports betting, iGaming, sports marketing, affiliate marketing, technology, intellectual property protection, product commercialization, esports, capital formation, M&A, joint ventures, casino management, and governmental and legal affairs for the casino and iGaming industry. About Betfred Sports Betfred Sports is the wholly owned US subsidiary of Betfred Group, a Warrington, United Kingdom based bookmaker that owns and operates over 1400 betting shops in the UK as well as industry leading online and mobile products in the UK and Spain. Betfred Group, founded by brothers Fred and Peter Done in 1967, created Las Vegas based Betfred USA Sports in 2019 specifically to enter the robust and ever-expanding US sports betting market. Betfred Sports is currently a licensed operator in Iowa, Pennsylvania, Colorado, Louisiana and Arizona with Nevada, Washington and Maryland coming soon pending regulatory approval. Join us in Belgrade, Serbia from the 22-25th August:
Untapped markets of LATAM drawing in investmentsWithin the gaming market, we can observe a trend away from Europe and towards places like Africa, the US and LATAM. These untapped markets have huge potential for investors, particularly from an online gaming point of view given the surge in response to COVID-19. M&A appetite in LATAM: all eyes on untapped markets (more…)
After many months of suffering the effects of the pandemic and introducing possible measures to combat it in order to resume operations of its public services, Colombia has finally obtained the go ahead that will enable casinos to resume their activities.
“BET99 has grown at a staggering rate since launch and we are excited to build on the progress we have made so far. We have fostered great relationships with affiliates so far who have chosen to work with us in part because of our excellent reputation within the industry and because we focus on offering exceptional customer service, a great product and generous bonuses to all of our customers. We are delighted to be able to expand our network of affiliates through this partnership with AffPapa. We have been extremely impressed with their professionalism, customer support and the vast network of high quality affiliate contacts that are present on their website. We know how important affiliates are to our continued success. We are looking forward to building mutually beneficial relationships with affiliates through the AffPapa website in the months and years ahead.”The team at BET99 recognizes the highly intimate nature of the betting experience, therefore they provide numerous safe deposit and withdrawal options, in addition to industry leading customer care. Bet99 is focused on providing the safest and surest platform allowing their players to play confidently with them. Head of Commercial at AffPapa – Yeva Avagyan, also added to the statements: “We are delighted to partner with Bet99 and are excited to see how they're going to utilize our system with its' high-quality database of affiliates. Working with Bet99 team has been amazing so far. We view Bet99 as brand with high potentials and are looking forward to hear great things about them.” SiGMA Americas Virtual 2021: The SiGMA Americas Virtual show will run from the 13th to the 14th of September, 2021. Features include a fully interactive expo floor, networking chat rooms, and a high profile line up of panelists. Beautifully designed booths come equipped with state-of-the-art product displays and chat box features, while attendees can visit the virtual stage, where a series of panels and keynotes will discuss key topics during the live 2-day conference. Explore the agenda and register here.
After a well-attended launched first virtual foray into LatAm markets with a trilingual summit last September, SiGMA Group has outdone itself with a 2-hour virtual event once more. The first day of the two-day summit featured a fully interactive expo hall, a live chat box feature where attendees could speak one on one with exhibitors, and direct message attendees, and panelists, and a high profile line up of speakers sharing the newest developments in online gaming making this an ideal networking, deal-making, and educational event.
Today's conference focussed on iGaming developments happening across the United States and in Canada. Top industry leaders discussed topics such as responsible gaming, working with gaming affiliates, brand building in the iGaming space, working with tribal operators, and the new competitive and regulated iGaming market coming to this interior.
- The transition to iGaming
- Responsible Gaming for Online Gaming
- New Jersey: Operators and Affiliates
- Brand Building for iGaming Operators
- Working with tribal operators in the U.S
- Canada: A new competitive and Regulated iGaming market
In the opening keynote, Ali Bartlett, Vice President of Government Relations, Bose Public Affairs Group spoke about the growth of iGaming in the United States following the rise of sports betting.
Bartlett notes the major milestone that was marked when sports betting became legalised in each of the states - as these states saw mobile and online operations become reality, responsible gaming initiatives started to constantly grow. Geolocation at work, age, and identity verification processes have also proved to be successful. This has created a level of comfort with legislators looking to expand into the iGaming world.
Industry partnerships and multi-state partnerships will also see a lot of opportunities as more states are moving online. Bartlett says that there could be different types of gaming coming to life as more and more opportunities are arising for various operators in the industry with ideas becoming legalised on a state-by-state basis.
"The more advancement we see in these spaces the more the industry will grow and innovate, but they're also going to provide new revenue opportunities for states. They’re going to allow for changes to the industry landscapes and partnerships we see."
She closes off by saying that online gaming will benefit the industry as a whole, not just the online industry, as it will also create new opportunities for brick and mortar casinos and bring a new style of player that they haven't seen before.[caption id="attachment_163839" align="alignright" width="522"]
SiGMA Americas Virtual Summit Panel:
Responsible Gaming for Online Gaming.[/caption]
Another hot topic tabled by leading academics, during the summit was that of Responsible gaming. Casinos, gaming control boards, operators (such as casinos), and vendors all have social responsibility initiatives in place to maintain the integrity and fairness of their operations and to raise public awareness of gambling-related problems, such as gambling addiction.
In this panel, Stewart Groumoutis, Director eGaming of BCLC; Elizabeth Lanza Office of Compulsive and Problem Gambling of the Pennsylvania Gaming Control Board, Laura Mcallister Cox, Chief Compliance Officer at Rush Street Interactive and Seth Palansky, Vice President, Corporate Social Responsibility & Communications Conscious Gaming take on this topic to discuss it further.
Lanza says that since you can gamble from anywhere, so you should be able to self exclude from anywhere. Having a tool like Play Pause can empower the consumer, in their journey in this world of addiction. It will be difficult, but times are changing and we have to adapt quickly - most other regulators and operators would like to move forward on a nationwide self-exclusion program, especially in the iGaming world.[caption id="attachment_163829" align="alignleft" width="534"] SiGMA Americas Virtual Summit Panel:
New Jersey: Operators and Affiliates.[/caption]
Cox also believes in giving patrons choices. Clear choices determining how they utilise these tools is important, and right now, with multiple exclusion lists, it’s confusing for the player. "How can we make that experience for that player who wants to do something affirmative, more clear and easier to pursue?"
"Sports betting patrons skew male and younger. We also have an iGaming platform and we’re live in a number of states - and we see the tendency there is more 50-50 with females, and of an older age demographic. So, we’re seeing a broad base of the population entertaining themselves with our platform - but when they need that reach out, whatever is comfortable for that person should be an option."
Cox states that individuals can change quickly, adapt, and find new, better ways to use technology to address a situation that wasn't anticipated.
"We need consistency on what data is being gathered, on the time frames that are being offered to players for self-exclusion, consistency on limits, on when and how the player comes off self-exclusion. The idea of a central system for online gambling throughout the US is a tempting concept."
Groumoutis says that having a single view of a customer allows you to recognise gambling behaviours, such as problem gambling.
One of the things we recognise, when people are gambling in their home is that we have no idea of their environment, their current state - and on top of that people could be going through a challenging situation and feeling very lonely, this can be an extremly problematic situation.
"Over the past year during the pandemic, we implemented our game sense advisors, which are player health trained onto play now - which is our online platform. You have to make sure people have the support they need, it’s not just a program of check boxes and making sure you lock them out of whatever gambling they want to be locked out of - it’s what happens after that as well. How do you support the monitoring? When the VSC expires, what are you doing to help them re enter safely and in a healthy fashion?"
What followed was a panel solely addressing the focus on New Jersey's operators and affiliates. Benjamin Truman, COO of Media Troopers stated that coming from the European market for many years and then coming into America, you don’t experience the same regulation, the paperwork, or dealing with the American mentality and people.
Getting licences here can be very tedious "it’s not an external decision whether you get a licence or not, but whether or not that state has made it very, very difficult. A lot of states are requesting fingerprints, information that goes well beyond what most affiliates would probably feel comfortable with."
He goes on to say that SEO companies are finding it difficult in the US as the market is still not 100% mature - it’s going to take time. Growth is there if you’re willing to stick it out.[caption id="attachment_163809" align="alignleft" width="456"] SiGMA Americas Virtual Summit Panel: Working with tribal operators in the U.S.[/caption]
George Alafoginis Global Gaming at Facebook stresses the fact that their role in this growing industry has since 2018, been to open up their business tools, and in this case, it’s also to make the same ads that are available for other verticals, available to operators and affiliates.
Samir Bannerjee Director of Marketing at Golden Nugget Online Gaming goes on to say that the pioneers of the affiliate marketing space in the online gaming fields have always been here, they’ve grown tremendously over the past 6 or 7 years, but that doesn't mean there's no room for new companies coming out of Europe and the US or even people changing industries. "Lately I've noticed affiliates in the US who were in the healthcare and finance space slowly moving into the iGaming space - mostly with a focus on the sports betting side of the business."
Brand building for iGaming operators was addressed in detail in the next panel. Here Nic Sulsky, COO of PointsBet Canada said that "when you’re trying to build a brand in the hyper-competitive gaming space, you really need to figure out what your key differentiator is - is it a product or is it brand?" Expanding on this the speaker stated that ideally, it’s a mixture of both.[caption id="attachment_163799" align="alignright" width="475"] SiGMA Americas Virtual Summit Panel:Canada: A new competitive and Regulated iGaming market.[/caption]
In the next panel, speakers debated working with Tribal Operators in the US. Rebecca George Executive Director of Washington Indian Gaming Association opens up by saying that the state and the tribes in the Americas are named as co-regulators, the tribe as the primary regulator and the state co-regulator, this a unique relationship. The other thing that IGRA laid out was that the profit from the government gaming must benefit the tribal government.
Marcus Yoder, Senior Vice President of Sales at GAN said "We’re right in line with self-determination and the ability to control that data and really maintain the players, so I think if you’re coming into the US you need to have that understanding."
Russell WITT, Director of Central Determinate Gaming at Incredible Technologies also goes on to say that when you truly get to understand and work with tribes you really start to see what it’s all about. The companies that take the time to understand will be the successful companies. "The companies that want to come in and be transactional they’ll crash and burn."
"Knowledge plus trust equals empowerment. If you get someone who really understands these markets from that standpoint, that is really going to be part of your key to success."
The last panel named Canada: A new competitive and Regulated iGaming market was regulated by Victor Bigio an Online Gaming Consultant
for the Americas. The speakers Dave Roe, Chief Operations Officer at Mazooma, Aly Lalani, Head of Marketing at BetRegal.com and Nei Erlick Chief Corporate Development Officer at Nuvei discuss all things Canada.
Neil Erlick opens up about what companies wanting to do business in Ontario or partnering with operators in Canada. He says that "Most of the names here are not startups so most of them have experience in working in the regulated markets. I think they're used to the challenges. If someone is looking at this as a challenge it's because they haven't done this before."
This is all relatively new. Canada needs to have an educational process to see how this will work and this is what operators are focusing on at the moment says Lalani.
When it comes to benefits Roe talks about where he and other payment companies stand when it comes to this. "From a payment provider perspective, more operators in the market obviously create more competition."
A huge number of operators are entering the market in Canada in anticipation of the incoming regulations. Speakers agree that the licening itself creates a trust factor.
Be sure to tune in tomorrow at the same time. Day two of our conference will put under the spotlight the latest developments happening across Latin America and will cover topics such as the impact of federalisation, and fragmentation in Latin America, the Brazil marketplace, player acquisition, and how 2020 has accelerated a new era of gaming around the same region.
SiGMA Group would like to thank all the sponsors including Neo Surf and Nuvei, our attendees, speakers, and exhibitors, and host Nicole Fields for a marked successful first day.
Join us at the same time tomorrow for day two of this SiGMA Americas virtual summit and continue exploring and meeting with exhibitors on our interactive expo hall.
SiGMA Americas Virtual 2021:
Join us for day two of the SiGMA Americas Virtual show tomorrow 14th of September, 2021. Features include a fully interactive expo floor, networking chat rooms, and a high-profile lineup of panelists. Explore the agenda or check out who’s on the floor plan.
STEPHEN A. CRYSTAL, SCCG MANAGEMENTMobile/WhatsApp: +1 702-427-9354 Email: [email protected] Social Media: https://www.linkedin.com/company/sccg-management May 17, 2022
About Marriott P. R. Management CorporationMarriott P. R. Management Corporation is a subsidiary of Marriott International, Inc., offering the most powerful portfolio in the industry, our 30 brands and 8,000+ properties across 139 countries and territories give people more ways to connect, experience and expand their world. https://marriott.com
About SCCG ManagementSCCG specializes in sports betting and data, developing worldwide brands, representation before governmental agencies for complex regulatory matters, intellectual property, and strategic business development within international, land-based casinos, internet gambling, gaming, esports, and entertainment markets. https://sccgmanagement.com
Join us for SiGMA Americas – Toronto:Toronto is the perfect hub for SiGMA’s growth in North America, making it a nexus of networking and business development in the region with regards to land-based gaming, eSports, iGaming, sports betting, and more. Playing host to a massive iGaming industry, Toronto will be the home for the SiGMA Group’s initiative to link the industry pioneers of the continent together for 3 days of networking, workshops, and awards. To learn more about sponsorship and speaking opportunities or to inquire about attending the event, please contact Sophie on [email protected]. https://youtu.be/UKxvSZ4LOOk
Without a state-issued identification document, people will have a hard time verifying their identify be it offline or online. The same challenge applies to gaming operators - to verify a player's age and make sure that they are not in any way politically exposed persons, documentation is nearly always needed," Roger Redfearn-Tyrzyk - Vice President, Global Gaming - IDnowRedfearn-Tyrzyk believes that it is vital for both operators and players to feel safe. The popularity of online betting in the LatAm region is on the rise. "Responsible gaming is all about prevention and it is important," Redfearn-Tyrzyk points out. "Players want to enjoy themselves, but sometimes things can go too far, or individuals may take advantage of the system. Regulations are getting tighter and easing the process of identification is a step in the right direction." Responsible gaming a priority Protecting minors from underage gambling is a priority. The same applies to vulnerable and marginalised groups. It is known that historically there is a higher rate of problem gambling and addiction from historically marginalised groups when compared to white individuals. Among adolescents, gender-diverse students are more likely to engage in problematic gambling behaviour than their cisgender counterparts. Identification verification solutions are designed to make people's lives easier and safer, even serving as a deterrent of wrongdoing with harmful consequences. When it comes to the downsides of regulation says Redfearn-Tyrzyk, the biggest problem is that there are different ways to interpret certain rules or requirements. "Unfortunately, there are many frustrating examples of regulations, which may have four or five different interpretations of the same paragraph. This does not do anyone any good because there will always be bad players and unscrupulous operators who want to grow quickly by exploiting these grey zones. Overall, I would say regulation is absolutely necessary, but it is hard to find well-executed regulation." Potential of Brazilian gambling market Redfearn-Tyrzyk has studied the potential of the Brazilian gambling market and he has identified a range of available opportunities that are still untapped. With a population of over 210 million, the people of Brazil are known for their passion of sports, leisure activities and gaming. It is estimated that the overall gaming market is worth over US $6 billion and sports betting is the largest segment. Presently, the market is not regulated. The Brazilian government announced that its 2018 gaming reforms and regulations will be implemented by the second half of 2023. The new regime will regulate Brazilian sports betting with new licensing requirements. With the upcoming regulation for online gambling, the market is expected to grow even more significantly. With the growth of this sector in the region brings a need for players to be protected so that their money is secure. Gaming operators who are seeking to offer compliant products in Brazil under the new regulation will be required to verify the identity of players before accessing the platform. This process is the Know your Customer (KYC) requirement. Redfearn-Tyrzyk says that KYC not only enables an age verification of players but when a financial relationship is established, authorities will also have access to collect personal data and are able to monitor fraud or other money laundering activities. With the verification from the Brazilian Cadatro de Pessoas Físicas (CPF), a unique identification number for each user is created and all bets that are associated with the player can easily be identified. Operators must ensure players are not politically exposed persons (PEPs) or part of any other restricted list that is associated with criminal money laundering activities. Sports betting is not only growing in Brazil but it is also increasing in popularity in Mexico, Argentina, Colombia and Peru, in particular says Redfearn-Tyrzyk. "I expect this trend to increase even further as more and more people gain access to online sportsbooks and betting apps on their phones. The regulatory landscape in the LatAm region is quite mixed. Bolivia and Nicaragua, for example, cover online gambling in their overall regulatory framework for the gambling industry. In Argentina, on the other hand, online gambling is regulated on a province-by-province basis. Chile’s Ministry of Finance introduced a bill to regulate online gambling in March of last year, while Ecuador currently prohibits all forms of gambling." Influx of new operators in a regulated market "We are certainly expecting an influx of new operators in Brazil acquiring a licence in the new jurisdiction, following the new regulation" says Redfearn-Tyrzyk. Operators who wish to be properly established in Brazil will have to comply to all licensing requirements, including the KYC mandate. "I think a regulated market in Brazil will have a very positive impact in the LatAm region. A country legalizing and regulating sports betting is good for all players because they get protected whilst that would not be the case on a black-market site. Protecting players from black-market sites is absolutely crucial. Plus, I am certain Brazil will profit from the tax income and will be able to invest this money in to contribute to a safe gambling environment for communities across the country." LatAm countries will follow Brazil's lead Other Latin American countries like Chile are already moving towards regulating online services. However, if Brazil’s regulatory scheme proves to be effective and beneficial for the country, I can see other LatAm countries follow Brazil’s lead.
Solutions are available on our KYC platform of agent-assisted to fully automated solutions including PEP screening for the iGaming sector that deliver the requirements obliged under AML laws. We have one of the broadest identity verification portfolios in Europe with fully automated and hybrid solutions. For example, the AI-based solution helps businesses prove the authenticity of their customers through their identity documents in just a few minutes, making the digital onboarding process scalable, secure and highly assured. Biometric verification techniques, including live video checks, offer a more reliable way of confirming someone's identity, reducing the risk of fraud and errors. Our solution can be integrated with government databases to verify identities, including those without official documents." Roger Redfearn-Tyrzyk - Vice President, Global Gaming - IDnowIdentification verification techniques will allow both operators and users to navigate responsibly thus ensuring that the industry thrives and has a sustainable future ahead. “As Brazil and other Latin American countries move towards regulating online services, it is crucial to ensure that solutions are inclusive and accessible to everyone, regardless of their access to technology and documentation,” Redfearn-Tyrzyk added. Roger Redfearn-Tyrzyk is Vice President of Global Gaming at IDnow. He is a recognised industry expert in digital identity verification and European gambling regulations. In his role at IDnow, Redfearn-Tyrzyk enables businesses from various industries to offer their users an easy, intuitive and secure onboarding process via the IDnow identity platform. Prior to joining IDnow Redfearn-Tyrzyk worked in various roles in the software industry at purple WiFi, Duuzra Software, and Lord Sugar’s Amscreen. He is expertise expands to cyber security, digitization identity services in the gaming industry. Related topics: SiGMA Insight: Paving the way for ESG in the gaming sector SiGMA Insight: Gaming in Thailand STOP PRESS: SiGMA Americas – World iGaming Festival will take place in Sao Paolo from 14 -18 June.