How AI is set to strengthen online responsible gaming
Artificial intelligence has been the hot talking point in tech and business circles since the breakthrough of ChatGPT. Now, with DeepSeek showing that AI can be done cheaper and just as well beyond Silicon Valley, more and more companies are looking at their options to apply innovative technology. One industry that’s looking very closely at the benefits of AI is iGaming.
A big part of this is the ability of AI to personalise the service for users. As Fox40 details, a lot of businesses are accelerating investment in personalisation, which can be greatly enhanced by the ability of AI to assess, analyse, and even act on the findings of massive data sets. Already, iGaming platforms are offering strong personalisation options in the circles of responsible gambling, but the proper AI application could significantly increase its effectiveness.
Letting players personalise their barriers
Every player is different, so gambling companies have come up with an array of tools to allow people to personalise their responsible gambling experience. While guides can help players recognise when their gambling may go beyond entertainment, the most effective safeguards currently are self-imposed betting limits.
As is detailed in the Betano guide to responsible gambling online in Canada, one of the main tips is to control your bet limits. This is done with a convenient tool on each player’s account page. These tools let players set limits on their daily, weekly, and monthly deposit amounts that the platform will uphold. Should a transaction be attempted that would breach any of these limits, it’ll be stopped and blocked until the chosen period elapses.
It’s not just for deposit limits, either. Loss limits have become a big player in this tech-driven approach to responsible gambling. The approach remains the same—setting limits over chosen timeframes—but this method helps players lock in winnings or avoid chasing losses by automatically stopping play once the limit is reached.
Bringing in AI for efficiency
Personalisation has tended to be a very taxing process until recently. Previously, someone would need to analyse the data of a single user, see what they like and what their behaviours generally are, and then work out what to offer them to improve their experience. It’s very effective, but obviously not efficient enough to be viable on a massive scale. This is where artificial intelligence programs could come into play.
AI could be integrated into a responsible gambling programme to analyse individuals’ data, assess if they’re showing signs of problem gambling, and then offer some form of intervention. This could be an immediate block on activities or a notification to remind them of the time they’ve spent, as well as a check to allow them to continue. Best of all, as CDCGaming reports, companies don’t see a conflict between AI-powered safe gambling and growth.
The advancements already seen and released to the public offer an auspicious future for businesses across the board, enhancing their personalisation options. In iGaming, AI could become an incredible tool in the pursuit of enforcing responsible gambling protocols to ensure a better user experience for more people.
