Allwyn formally awarded U.K. lottery license, with new conditions

Content Team 1 year ago
Allwyn formally awarded U.K. lottery license, with new conditions

The U.K. Gambling Commission has formerly awarded Allwyn with the fourth National Lottery License, with conditions designed to more closely align profits to good causes.

The award followed a decision by incumbents, Camelot and IGT, to withdraw their appeal against the license passing to Allwyn. 

The Commission said it has now entered into an Enabling Agreement with Allwyn and will also begin meetings with incoming and outgoing parties to ensure a smooth transition. 

“We are pleased to have officially awarded the fourth licence to Allwyn following a highly successful competition and the court’s decision to lift the suspension on the award process. We now look forward to working with all parties to ensure a smooth and efficient handover,” Commission CEO Andrew Rhodes said in a statement. 

“I am confident that Allwyn and the key changes for the fourth licence will maximise returns to good causes, promote innovation, deliver against our statutory duties, and ultimately protect the unique status of the National Lottery.”

New licence terms

Key changes in the fourth license include an incentive mechanism that ensures that the licensee’s profits are more closely aligned to good causes than before.

There will also be a move to an outcomes-based response, which puts greater responsibility on the licensee to fulfill its obligations. This is in line with best practice and recommendations of the National Audit Office.

Allwyn will be given greater flexibility to adapt their offerings to reflect changing technology and consumer preferences. 

There will be a fixed 10-year license and a retail charter to ensure the next licensee engages proactively with retailers when the license begins in Feb. 2024.

Since launching in 1994, National Lottery players have collectively raised more than £46 billion for 670,000 good causes across the UK.

Camelot  and IGT had sought  £600 million in damages from the government after failing to retain the licence. 

 

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