Already Media acquires Live Casino Comparer
Already Media has acquired Live Casino Comparer, a review platform for live dealer casino games, to strengthen its iGaming affiliate network. The deal, finalised in just two weeks for an undisclosed amount, aligns with Already Media’s plan to modernise and scale online gambling brands through technology and international reach.
Focus on Live Casino reviews
Since it was established in 2014, Live Casino Comparer has gained a name for offering insightful, reliable reviews and educational information about live dealer games. It serves players interested in expert opinion on live casino experiences, encompassing in-depth information about game providers, live studios, as well as gaming strategies.
Neil Walker, founder of the site, will continue to be actively involved post-acquisition. He joins Already Media as both an advisor and a key member of the content team, helping to maintain and grow the platform’s editorial quality.
Strategic growth for Already Media
Already Media’s CEO, Alina Famenok, confirmed the acquisition as part of a broader affiliate growth strategy.
“This is another landmark for Already Media, as we continue to acquire brands that expand our reach and can benefit from our technology,” said Famenok. “We’re excited to get to work alongside Neil to take Live Casino Comparer to new heights. Huge thanks to Ben and the Corfai team for helping us close this deal in just two weeks, which is surely the fastest M&A deal in iGaming history.”
Already Media plans a full platform rebuild, aiming to update the site’s infrastructure and extend its reach into new markets. The company also intends to diversify the content formats offered by Live Casino Comparer, tapping into both consumer and business-facing verticals.
Global scaling plans
With this acquisition, Already Media reinforces its commitment to growing internationally through affiliate site development. The company specialises in revitalising iGaming brands by combining technical innovation with editorial integrity.
By keeping Neil Walker involved, Already Media ensures the site retains its original tone and trusted voice while expanding its audience and capabilities.
Founder to stay involved
Commenting on the new phase, Neil Walker said, “I couldn’t be more excited to begin this new chapter for Live Casino Comparer as part of the Already Media team. They bring the technical and operational firepower to scale globally, while keeping the spirit of honest, expert-driven reviews at the core.”
