Altenar, a sportsbook software provider, has partnered with Betti.com, an online casino and sports betting start-up, with the initial focus to be on the Nordics and Germany.
The partnership melds Betti’s secure payment methods, a tailor-made casino promotion tool, and player promotions with Altenar’s risk management systems, several data feed providers, a plethora of sports content and 24/7 customer support.
A spokesperson from Betti said: “We ended up with Altenar as our Sportsbook provider after months of comparison. What it came down to was the current feature offering within their product but also, most importantly, we felt Altenar’s ambition and future plans are in-line with where we want to see Betti Sportsbook in the future.”
The people behind Betti.com have been in the industry since 2004-6 coming from major players such as Bet365, Betsson and Comeon in roles ranging from brand manager, to head of casino and head of sportsbook.
The spokesperson said the team is a close group of friends that felt ready to take the step to run their own business and in the summer of 2021 started the journey towards going live.
Now finally we are live and slowly finding our way forward.
Betti.com says its core expertise is in knowing what the player wants and when and delivering it in an innovative way.
“I see our partnership as a close relationship where we at Betti will trust the work on developments and risk monitoring to have the right decisions and priorities. And at the same time as Betti grows, Altenar will evaluate any feature requests or change requests coming in from our side. Bottom line you could say, we feel safe with making sure that if we bring in the traffic, Altenar’s traders and their system will make sure we both see great ROI.”
“At Betti we offer several ongoing campaigns for our sportsbetting players. All because of Altenar’s excellent product. Some of the offerings are; Free bets, Risk Free Bets, Predictor challenge, Early Payout, Bore Draw and Bet Builder.
THE 300 SPARTANS:
After triumphing in key locations across Asia and Europe, AGS is flying 300 top affiliates to Malta, for an all-inclusive deluxe trip. The event will happen alongside SiGMA, 14-18th November, during SiGMA Europe.
Read more about the 300 Spartans here.