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After meeting some affiliates at a land-based Casino in Malta, Spiridione Palmiotti of Naxo Entertainment Ltd has immediately understood that this was his future – follow his story below.
iGaming is the only vertical at the moment, it took off thanks to social media as most big affiliates are exclusively focused on SEO content.
Being a poker enthusiast, I got into the affiliate space after my first trip to Malta where I met some affiliates at the local Dragonara Casino together with my friends and business partners; I immediately understood that it was the next big thing. I can definitely say iGaming was the focus from the very beginning.
They need strong and motivated affiliate managers which can patiently understand their needs and provide solutions. When I had success with a program it was ALWAYS because of the competent affiliate manager I was assigned to.
Content, content, and content! A constant stream of quality content is what you need, people will naturally approach you when you have it.
I am currently focused on Europe and Africa; I can see USA and LatAm markets exploding soon.
I would definitely be interested in bringing investors in, if they share our vision and values.
An affiliate team needs a strong understanding of the iGaming market, lots of patience, and vision.
Most of them are SEO oriented, we are social media oriented.
Technology plays a big part; without technology we wouldn’t be here.
I can see how AI can help chatting with multiple customers at the same time, speeding up the process greatly.
I actually considered it very much but you need lots of money in order to make things work. Any investor interested?
Definitely Africa, it’s emerging stronger than ever.
Not much, through social media you can easily reach any GEO.
I think there is still some time needed. Nowadays, the language and time zone barrier are still an issue.
I cannot really talk about it or I would reveal my secrets, right?
When SkyBet unexpectedly shut down its affiliate program, really something to forget.
Understanding the new social media trends and the younger generation; market is evolving fast.
I can definitely see e-sports betting grow exponentially.
I speak to them separately so I don’t really know how to answer this question.
You can meet people in person, a live meeting will never be replaced by an email or a Skype call.
Yes, I’ve been to SiGMA Malta various times. I would be happy to attend SiGMA Manila too.
Apart from the iGaming world, I’m an avid poker player and video gamer. I also love marketing and communication. I helped design the gameplay of a free-to-play non iGaming related mobile videogame called Showdown: Poker Legends, it will hit the American market very soon.
I would say any quote from Steve Jobs is very inspiring, just live your life and don’t be afraid of being called crazy or stupid.
Affiliates are gold in the iGaming industry and the SiGMA Affiliate Grand Slam is our own bespoke Affiliate Club that gathers all major, upcoming and affiliate startups within the industry. Being part of the SiGMA Affiliate Grand Slam will ensure that as an affiliate you will automatically qualify and benefit from what we at SiGMA, being the world’s largest iGaming festival, can provide you with. It’s free to join the SiGMA Affiliate Grand Slam. Affiliates requesting to join will be vetted through a membership application process upon submitting a request to JOIN.