Argentina’s deputies approve federal ban on gambling advertising
The Chamber of Deputies of Argentina has taken a monumental step by approving a federal bill to ban online gambling and sports betting advertisements nationwide. This decision reflects growing concern about the impact of gambling advertising on public health, particularly on minors and vulnerable populations. The bill was fast-tracked to the Lower House on 21 November and was approved yesterday by deputies, with 139 votes in favour, 36 against, and 59 abstentions.
Key provisions of federal ban
The primary goal of this legislation is to shield children and at-risk groups from the dangers of gambling. Public advertising must include disclaimers such as, “Compulsive gambling is harmful to your health and that of your family,” reinforcing the message of responsibility.
The new legislation imposes strict restrictions on advertising and sponsorship for online gambling and sports betting across various platforms, including TV, radio, social media, streaming services, gaming platforms, and urban signage. It also prohibits gambling operators from sponsoring sports teams, stadiums, and cultural events, and bars influencers and celebrities from promoting gambling to prevent misleading aspirational messaging.
The ban is poised to have significant financial implications for Argentina’s sports industry. Prominent football clubs like Boca Juniors and River Plate rely heavily on sponsorship deals with gambling operators. Losing this revenue stream will push teams to explore alternative funding sources, a challenge that may reshape the economic landscape of Argentine sports.
While the ban prioritises public health, it raises concerns about its economic impact. Media and sports stakeholders argue that eliminating gambling sponsorships could strain their financial stability. Policymakers must navigate this delicate balance to avoid unintended consequences.
Legislative process and next steps
The Senate will now review the bill, considering feedback from stakeholders. The deliberations may include provisions for existing contracts to conclude before the ban takes full effect. With mid-term legislative elections in 2025, the government is working against the clock to finalise and implement these measures.
Countries like the UK and Italy have implemented similar bans, providing valuable lessons for Argentina. These examples highlight both the successes and challenges of regulating gambling advertising.
Proposed revisions may include transitional periods for existing contracts and limited advertising in controlled environments. This legislation is part of a broader effort to establish a comprehensive federal framework for gambling protections. By focusing on prevention and awareness, Argentina aims to reduce gambling harm while fostering a safer environment.
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