Atlantic City Casino sues Philadelphia rival over marketing campaign
Recent confusion arose when next door casino used similar marketing slogan. Live! Casino & Hotel Philadelphia used sales pitch as its competitor, “Let’s Go for the Win.”. Stop using our slogan! – it is a direct message from the owners of the Ocean Casino Resort.
Earlier this year land-based casino Ocean and its advertising agency spent a couple of months and over $140,000 developing a “Go for the Win” marketing campaign. Launching it on June 22nd and spent more than $1.5 million to promote it in the South Jersey-Philadelphia area. Their competitor Live! Casino & Hotel Philadelphia seems to be using a similar slogan. Digital sign in the same neighbourhood just a few blocks away. Here they are today, the court case and loads of explanation to do.
Ocean seeks a court order that would bar Live! from using the slogan, destroying all marketing material and cover the cost of its lawsuit. A representative of the Philadelphia casino’s owner did not respond to the allegations yet.
“Let’s Go for the Win” seems to have a new meaning now.
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