Atlantic City Casino sues rival

Content Team 54 years ago
Atlantic City Casino sues rival

Atlantic City Casino sues Philadelphia rival over marketing campaign 

Recent confusion arose when next door casino used similar marketing slogan. Live! Casino & Hotel Philadelphia used sales pitch as its competitor, “Let’s Go for the Win.”. Stop using our slogan! – it is a direct message from the owners of the Ocean Casino Resort.  

Earlier this year land-based casino Ocean and its advertising agency spent a couple of months and over $140,000 developing a “Go for the Win” marketing campaign. Launching it on June 22nd and spent more than $1.5 million to promote it in the South Jersey-Philadelphia area. Their competitor Live! Casino & Hotel Philadelphia seems to be using a similar slogan. Digital sign in the same neighbourhood just a few blocks away. Here they are today, the court case and loads of explanation to do. 

ocean casino sigma news
Ocean sues over similar marketing plan.

Ocean seeks a court order that would bar Live! from using the slogan, destroying all marketing material and cover the cost of its lawsuit. A representative of the Philadelphia casino’s owner did not respond to the allegations yet. 

“Let’s Go for the Win” seems to have a new meaning now.


SiGMA Americas Virtual 2021: 

The SiGMA Americas Virtual show will run from the 13th to the 14th of September, 2021. Features include a fully interactive expo floor, networking chat rooms, and a high-profile lineup of panelists. Explore the agenda below or check out who’s on the floor plan. 

Share it :