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Australia gets QMRA affiliate certification
News Team
January 30, 2025
The Quality Mark Responsible Affiliates (QMRA) has officially launched its affiliate compliance certification program in Australia to enhance the standards of affiliate marketing within their highly regulated iGaming sector. The initiative began in early 2024 and will equip affiliates with the tools and resources needed to navigate local regulations, ensuring they maintain compliance and uphold ethical marketing practices.
Overview of QMRA certification
The QMRA will provide affiliates with in-depth compliance reports, online certificates, and consultations with experts in order to comply with Australia’s dense legal framework.
Key features:
Compliance reports: The reports include detailed information on how compliant the affiliate is with local legislation, giving suggestions where necessary.
Online certificates: These serve as proof of compliance and will greatly support affiliates when building partnerships with operators.
Consultation services: Professional legal consultations on local regulatory matters will be made available to affiliates, ensuring they are always informed of any changes in legislation.
Importance for Australian affiliates
Australia has some of the most stringent regulations in terms of consumer protection and responsible gaming. From this perspective, with various laws at both state and federal level regulating online gambling, affiliates do face challenges when it comes to keeping on top of compliance matters.
According to Australian site, cardplayer.com, “Online gambling is legal in Australia, but at the moment it is heavily restricted to sports betting. This limits the amount of local sites you have at your disposal, with a lack of options to play casino games for money. However, many players opt for offshore casinos that have been around for years. They provide Aussie casino enthusiasts with an outlet to enjoy legal, real money gaming from a licensed provider without the same red tape as local operators.”
Major iGaming operators have already signed up with QMRA as part of their compliance programs. These partnerships demonstrate the increasing awareness of QMRA as an important partner for affiliates who want to establish greater credibility and operational integrity in a competitive market.
Improving industry standards
The certification program is designed not only to ensure compliance but also to raise the overall standards of affiliate marketing within the Australian market. QMRA introduces a quality mark that represents high operational standards and, consequently, encourages affiliates to practice in an ethical manner. Initiatives like this build a culture of transparency and professionalism that can substantially improve perceptions of the affiliate marketing sector within the gambling industry.
Greater operator-affiliate partrnerships will also emerge as QMRA’s standards become an industry norm for affiliates. This level of collaboration should result in responsible gaming and consumer protection featuring more prominantly at the core of business practice.
Global expansion and local adaptation
The launch of the QMRA certification program is part of a larger global strategy, already successful in several jurisdictions such as Germany, Belgium, Spain, Italy, and numerous states in the U.S. This expansion shows QMRA is committed to aligning operators and affiliates with localised standards while providing them with the support they need to thrive in regulated markets.
With this certification, Australian affiliates will be increasingly prepared not only to adapt to the evolution of regulatory demands but also to capitalise on new business opportunities. In an industry where trust and integrity are paramount, QMRA’s initiative is a force that transforms compliance from a mere obligation into a competitive advantage.
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