Bally’s plans on combining MKF’s expansive geographical presence and Sinclair’s media footprint to conquer sports betting across the US
The American Casino operator Bally’s Corporation has entered into a definitive agreement to buy Monkey Knife Fight (MKF), a fantasy sports operator.
MKF has already won many awards and is North Americas fastest-growing gaming platform and third-largest daily fantasy sports operator. The transaction will make Bally’s Corporation the third sports betting company in the US to have a fantasy sports sector.
In 2020, MKF, which offers its loyal users a dynamic and creative slate of daily sports and Esports contests, was ranked as the sixth most-searched and tenth fastest-growing brand in sports and entertainment.
Bally’s acquisition of MKF is the latest step in the company’s long-term diversification strategy to become the first truly integrated sports betting and iGaming company in the US.
The acquisition also correlates with Bally’s recent media partnership with Sinclair Broadcast Group and its impending acquisition of Bet.Works.
George Papanier, President and Chief Executive Officer of Bally’s Corporation said :
With this acquisition, we are pleased to enter into the high-growth DFS market. Monkey Knife Fight is a unique asset that we look forward to incorporating into Bally’s constantly growing omnichannel portfolio of land-based casinos and iGaming platforms. As with all of the properties and services that fall under the iconic Bally’s brand, we are committed to providing a best-in-class DFS platform to sports fans around the country.
MKF will support Bally’s plans to develop a potential sports bettors database in states such as California, Florida and Texas, which are expected to account for 20 to 25 per cent of US sports betting revenues.
It will also enable Bally’s to build a player database in Canada, a market that is expected to authorise sports betting in the near future. In addition, the acquisition will lead to Bally’s developing new and engaging content with MKF for its customers.
Bally’s further intends to combine MKF’s expansive geographic presence, which spans 37 states, the District of Columbia, and Canada, with Sinclair’s significant media footprint, including its portfolio of 21 regional sports networks, to engage sports fans across the US by providing unique DFS offerings.
Source: Bally’s PR
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