SiGMA FX: Barbie craze impacts Mattel’s market value

Lea Hogg 2 months ago
SiGMA FX: Barbie craze impacts Mattel’s market value

US toy and games manufacturer Mattel Inc has experienced a staggering surge in its value, witnessing a remarkable US$1 billion increase in its net worth as a result of the highly publicized Barbie movie.

Share prices surged during 2023

Since the beginning of 2023, Mattel’s share price has surged by an impressive 20 percent propelling the company’s overall value to an impressive US$5.9 billion. The most significant portion of this growth occurred in the last three months as excitement and anticipation reached a fever pitch for the release of the film, which  features the Oscar-nominated actress Margot Robbie as Barbie. The film is directed by award-winning  Greta Gerwig. Given the enduring popularity of the Mattel doll, the impact of the film has generated substantial interest and optimism within the market.

Barbie craze

Financial analysts predict that Mattel’s ascent may not end there. The company is listed on Nasdaq, and top-tier investment bank Goldman Sachs has recently set a target share price of £18.70, potentially pushing Mattel’s value even higher to an impressive £6.6 billion.

The Barbie craze is not limited to Mattel alone, as various global retailers are quick to capitalize on the film’s growing popularity. Popular fashion chains such as H&M, Gap, Zara and Primark are launching collections that tie in with the movie. At Zara, for instance, items like the Barbie perfume, hoop earrings, and a pink cropped hoodie were swiftly sold out on the company’s UK site, underscoring the immense consumer interest in all things related to Barbie and the movie.

In line with the film’s release, Mattel has taken the opportunity to introduce an exclusive range of Barbie dolls inspired by characters in the movie. One such Barbie doll is dressed in a pink gingham dress, reminiscent of an outfit worn by Margot Robbie’s character, and retails for £44.99. Meanwhile, other Barbie dolls fashioned after characters featured in the film are priced at £66.99. With such attractive offerings and the film’s release, Mattel anticipates strong sales for these dolls, and it is likely to contribute significantly to the company’s revenue.

Positive outlook for Mattel’s financial performance

Indeed, the Barbie brand’s popularity continues to soar as evidenced by the substantial sales figures of Barbie figurines, which reached an impressive US$1.15 billion in the previous year. This upward trend is expected to continue, indicating a positive outlook for Mattel’s future sales and financial performance.

In an intriguing development, the market for vintage Barbie dolls has also experienced a tremendous surge in value. Collectors and enthusiasts alike have been driving up the prices of these nostalgic treasures, further underscoring the enduring cultural and monetary significance of the iconic Barbie doll.

As the anticipation builds with the release of the Barbie movie, Mattel finds itself in an advantageous position, with a  thriving market and an appreciative audience eager to embrace the world of Barbie. With the film’s potential to further boost Mattel’s value, the company remains poised for a bright and prosperous future, continuing to capture the hearts of consumers and collectors alike worldwide.

Mattel Inc is trading at US$21.20, +0.02 +0.09%

Related content:

Did you know that the SiGMA Forex Summit takes place in Cyprus in September?

M&A – Microsoft and Activision US $75 billion deal in court hearing 

M&A – Microsoft’s takeover of Activision Blizzard (

Microsoft in court battle over acquisition of Activision (


Share it :