Bet On Alfa backs a winner by appointing Intilery as its CRM platform

Content Team 2 years ago
Bet On Alfa backs a winner by appointing Intilery as its CRM platform

Cyprus’s leading sports betting company, Bet on Alfa, are today announcing the appointment of Intilery to provide systems for their customer relationship management

Dimitri Kourtoulos, Marketing Manager at Bet on Alfa says: ‘It’s Bet on Alfa’s mission to stay in tune with what has become a demanding and dynamic industry. Intilery’s impressive history of servicing some of the biggest brands in the industry makes them perfect partners for what we want to achieve.’

Gareth James, Co-founder and CEO Intilery says: ‘Bet on Alfa is a very forward-thinking company that puts customer experience at the heart of their product. Intilery’s real time marketing automation and advanced single customer view enables them to meet and surpass their customers expectations’

Bet on Alfa was founded in Nicosia in 2009 and operates 64 branches throughout Cyprus and, since 2017, online & app-based services too. Official members of the International Betting Integrity Association they offer live steaming on 80,000+ events and both pre and live betting options on football, basketball, volleyball, tennis, cricket, rugby, snooker, American football, boxing, MMA, Formula 1 and eSports, as well as special bets on events such as the World Cup, European Football Championship, Eurovision song contest and the Oscars. They also offer Cash Out and Build & Bet.

Intilery was founded in 2012 by Gareth James and Tom McMillen. As a Customer Data Platform, Single Customer View and Marketing Automation service all in one, it is widely acknowledged as an industry leader in several areas attracting clients such as The Range, IGO4 and now Bet on Alfa.

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