BETER to Showcase Innovative Products at SiGMA Americas 2025 in São Paulo
BETER, a leader in the iGaming industry, will debut at SiGMA Americas 2025 from April 7–10. With more than 18,000 delegates expected to attend, including over 600 exhibitors and sponsors, this exhibition promises to be a significant opportunity for BETER to highlight its diverse portfolio of cutting-edge gaming products.
As a dynamic esports and traditional sports content provider, BETER has established a strong presence in Latin America, and the region continues to be a key focus for expansion. At SiGMA Americas 2025, BETER will showcase its proprietary products, including its well-known EsportsBattle tournaments.
These high-paced esports events cover a variety of popular titles such as eFootball, eBasketball, and eHockey, with over 35,000 events held each month. The portfolio has recently been expanded to include eCricket and Virtual Cricket, bringing the total number of events to more than 55,000 monthly, with plans for even more.
Expanding sports content and technological innovation
In addition to its esports offerings, BETER will present its renowned sports content, including the Setka Cup for table tennis and the BSKT Cup for basketball. The company is also unveiling new additions to its sports portfolio, including a cricket series, the GTR Cup tournaments, and proprietary padel tennis competitions, featuring over 170 monthly events. These new tournaments are set to add more than 3,000 sports matches to BETER’s already extensive offering, ensuring a continuous stream of thrilling content for bettors.
BETER’s commitment to providing high-quality, fast-paced betting options is reflected in its diverse catalog, with over 46,000 events available each month. Each event comes with up to 50 betting markets, 24/7 live streaming, real-time data, and odds, offering operators a competitive margin of over 7.5%.
Alongside its event offerings, BETER will also showcase its market-leading Esports Odds Feed, which spans over 450 tournaments globally, covering more than 40,000 live and pre-match events annually. The company will also highlight its upgraded iFrame, Managed Trading Services, and advanced Esports Widgets, developed through a partnership with GRID, offering operators even more powerful tools to engage with their audiences.
Strengthening presence in Latin America
BETER’s continued growth in Latin America is further demonstrated by its certifications in key markets like Argentina and Peru and the recent appointment of Juliana Querino as the company’s Business Development Manager for the region. BETER’s influence in Latin America has also been recognized with a shortlist nomination for Best Innovative Sportsbook Feature and Best Esports Product at the SiGMA Americas Awards.
With a focus on providing fast and exciting betting experiences, BETER’s participation in SiGMA Americas 2025 reflects its commitment to meeting the evolving needs of players and operators in Latin America and beyond. Visitors to the company’s stand (N20) will have the chance to experience firsthand the cutting-edge products and innovations that have positioned BETER as a trusted and forward-thinking provider in the industry.
Seize the opportunity at BiS SiGMA Americas, April 7-10, 2025! Brazil’s gaming scene is set to explode with 18,000+ delegates, 300+ speakers, and 600+ exhibitors. From high-value traffic to exclusive networking events, this is where industry leaders shape the future of iGaming.
