BIS SiGMA Americas and ABRAJOGO join forces to strengthen Brazilian gaming sector
ABRAJOGO, one of the leading associations dedicated to Brazil’s iGaming and betting market, has officially announced its support for the BiS SiGMA Americas event. The strategic partnership marks ABRAJOGO’s official support for the most important and established iGaming and betting event in Latin America, promoting integration and development in the sector.
This highly anticipated event, a key reference for the Latin American market, will take place from April 7 to 10, 2025, at the Transamerica Expo Center in São Paulo. This partnership strengthens ABRAJOGO’s mission to promote a fair, transparent, and innovative sector while solidifying BiS SiGMA Americas as the premier meeting point for the industry in Brazil.
Witoldo Hendrich, President of ABRAJOGO, emphasized the significance of this collaboration for the growth of the sector: “We are very excited to be part of an event as significant as BiS SiGMA Americas. ABRAJOGO’s mission is to unite all market players and promote a space for dialogue and sustainable growth. Supporting an event like this reinforces our commitment to connecting the industry and building a solid future for gaming and betting in Brazil.”
BiS SiGMA Americas is already recognized for bringing together the sector’s top leaders and professionals, providing opportunities for networking, discussions, and business ventures.
For Alessandro Valente, co-founder of the event, ABRAJOGO’s support further amplifies the initiative’s impact: “Having ABRAJOGO as an official partner of BiS SiGMA is both an honor and a milestone for the event. The association’s involvement raises the level of discussions and contributes to creating a more stable and professional environment for Brazil’s iGaming and betting market.
Together, we are ready to drive the industry forward and foster opportunities across the region.”
A strategic alliance for the future of betting in Brazil
With a market in rapid expansion and regulation taking shape in 2024, the partnership between ABRAJOGO and BiS SiGMA Americas represents a key initiative to strengthen trust and sector integration.
The event will serve as a platform for essential discussions on regulation, innovation, compliance, and global trends, promoting alignment between the private sector and government bodies. ABRAJOGO’s participation reinforces the association’s commitment to acting as a bridge between the sector’s key players, creating connections and promoting sustainable industry growth. Additionally, ABRAJOGO members will have privileged access to the event, enhancing their networking and collaboration opportunities. Individual members, professionals in the field, and ABRAJOGO associates will have free entry to the exhibition. This initiative not only encourages the participation of all ABRAJOGO members but also seeks to boost the involvement of sector professionals with the most comprehensive and representative association in Brazil’s gaming and betting industry.
BiS SiGMA
BiS SiGMA Americas is the leading iGaming and betting event in Latin America, bringing together companies, leaders, and professionals from the sector. The 2025 edition promises to be the biggest yet, with over 300 exhibitors, 350 speakers, and 18,000 participants over four days of intense programming and business opportunities.
ABRAJOGO
ABRAJOGO is an association dedicated to uniting and strengthening the iGaming and betting market in Brazil. With a focus on transparency, responsibility, and innovation, ABRAJOGO is committed to being a reference point for companies, professionals, and entities in the sector, promoting sustainable growth and the development of a fairer and more balanced market.
