Blueprint Gaming, the leading iGaming slots developer, has partnered with Banijay Brands to continue the Deal or No Deal license phenomenon with an exciting new slot featuring the iconic brand set to launch this October
This launch follows the successful debut of a number of high-impact titles, based on Banijay’s Deal or No Deal IP for the UK and beyond. The famous brand first appeared in the market over 15 years ago and remains popular with players worldwide.
The upcoming game launch reaffirms Blueprint’s position as the leading developer of branded content for the iGaming industry. The company has successfully evolved the license over a number of years by reimagining the way it uses the brand alongside current slot mechanics, to ensure the games reach the widest audience.
The most recent release to incorporate the license, Deal or No Deal Lightning Spins™,included the developer’s newly-launched bonus concept, Lightning Spins™. Previous versions have featured in the supplier’s Pub Fruit Series and its flourishing Megaways™ portfolio.
Jo Purvis, Director of Marketing and Relationships at Blueprint Gaming, said: “We’re really excited to unveil Deal or No Deal Megaways™: The Golden Box, which promises to be another quality addition to our catalogue of games inspired by Banijay’s globally-recognised TV show.
“It’s fantastic that the team at Banijay Brands has entrusted us to deliver the iconic brand to the slots market. These Deal or No Deal games are hugely popular with our players in the UK and continue to attract the interest of new customers.”
Lex Scott, Head of Business Development at Banijay Brands, said: “Blueprint has done a tremendous job in elevating the Deal or No Deal brand to new audiences. We are confident this latest addition to the franchise will be a hit, given how successful recent games have performed.
“The company has consistently produced high-quality Deal or No Deal games and its latest creation is set to be another superb release.”
The Megaways™ mechanic incorporated within Blueprint’s latest release is under license from Big Time Gaming.
Banijay Brands launched in September, following the recent acquisition of Endemol Shine by Banijay. Led by newly-appointed Chief Commercial Officer, Owain Walbyoff, Banijay Brands is dedicated to all areas of commercial activity and encompasses brand licensing, merchandising, gaming, gambling and music.
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