Blueprint Gaming enters Switzerland with exclusive Swiss Casinos deal
Blueprint Gaming, a renowned UK-based gaming provider, has inked an exclusive deal with Swiss Casinos, marking the company’s first-ever entrance into Switzerland. This move allows the UK-based slot developer to deploy its popular games for online Swiss casino players.
On the announcement, Samuel Haggblom, Blueprint’s Director of Key Accounts, expressed enthusiasm about teaming up with Swiss Casinos. As per him, this partnership is a crucial step in the company’s growth strategy for 2025 and beyond. Haggblom is particularly excited about introducing Blueprint games to a fresh audience of Swiss players.
Echoing the excitement, Patrick Mastai, the managing director of online casino at Swiss Casinos, pointed out that Blueprint’s games will let Swiss Casinos offer some cherished favorites to their players. Mastai believes that Swiss Casinos is an industry leader, so it is keen to provide engaging content that drives both new sign-ups and loyalty, and it’s eager to see how players respond.
Blueprint hits to launch soon
As per the deal, Blueprint is probably eyeing to roll out some of its best games into Swiss Casinos, including Rock and Morty: Strike Back, The Flintstones, and Ted Afterparty. The games have already gained worldwide traction and fans’ attention. However, this will be the first time that Swiss players will be allowed to play these games officially.
For the unaware, Swiss Casinos is one of Switzerland’s leading gambling operators, with headquarters in Zürich and four established casinos located in Zürich, Schaffhausen, Pfäffikon, and St. Gallen.
The Zürich location is Switzerland’s largest casino, featuring a 3,000-square-meter gaming floor with 400 slot machines and 26 gaming tables. In November 2023, the Swiss Federal Council extended Swiss Casinos’ licenses to operate in Zürich, St. Gallen, and Pfäffikon and approved a new location in Winterthur from 2025 through 2044.
Swiss Casinos eye digital expansion
For Swiss Casinos, integrating Blueprint’s internationally recognised games will strengthen their online presence. These popular titles are expected to attract new players while enhancing retention rates for existing customers.
This Swiss expansion aligns perfectly with Blueprint’s overarching strategy to expand internationally and collaborate with regulated markets worldwide. Switzerland is a crucial component of their varied game portfolio, which is renowned for providing top-notch entertainment that appeals to a wide range of players. They have been gradually growing their business abroad.
With this partnership, Blueprint continues its European expansion while Swiss players get access to top-tier gaming experiences. Now that Blueprint’s games are live on Swiss Casinos’ platform, both companies’ eyes are set on collaborative growth and more collaboration in the coming years.
