On the third day of BiS SiGMA Americas 2025, the panel “The Payment Landscape in iGaming: Challenges and Opportunities in the Era of Pix and Regulation” took place at the Jardins Stage. The panel discussed how Brazil’s unique payment landscape, driven by Pix and Open Finance, navigates regulatory demands and technological advancements. Industry leaders convened to discuss the transformative impact of these technologies on Brazil’s regulated iGaming sector. The session, moderated by Leonardo Baptista, CEO of Pay4Fun, brought together professionals from the payments ecosystem, including Ana Bárbara Costa Teixeira (ABRAJOGO), Cesar Garcia (OneKey Payments), and Bruno Gonçalves (OKTO Bank).
The panel dived deep into the evolution of Pix, its current dependencies and vulnerabilities, and the emergence of Open Finance as a robust alternative. Speakers shared insights on improving user experience, navigating regulatory challenges, and preparing for the future of payments in Brazil’s burgeoning iGaming market. From biometric authentication to the potential integration of crypto, the discussion offered a comprehensive view of the opportunities and hurdles shaping the industry.
Key takeaways
- Redundancy is crucial: Operators need to adopt diverse payment methods like biometric Pix and Open Finance to ensure stability and improve user experience.
- Innovation and compliance: Balancing innovative payment solutions with stringent regulatory requirements is essential for sustainable growth.
- Collaboration is key: Payment service providers, platforms, and regulators must collaborate to unlock revenue potential and enhance the overall ecosystem.
Looking ahead
The session concluded with an optimistic outlook on Brazil’s future as a global leader in regulated gambling markets. “Brazil is poised to become the world’s largest regulated gambling market due to its advanced payment technologies,” Baptista declared. The panel emphasised the need for collective education across stakeholders to ensure compliance and innovation coexist seamlessly.
To keep up with the most recent updates in sports regulation and integrity, check out additional conversations at SiGMA Group’s international summits. Furthermore, anticipate the forthcoming summit in Manila, scheduled for June 1st to June 4th. This event will offer continuous insights into the changing environment of iGaming.
