Chalkline raises series a round to fuel growth for B2B customer acquisition & retention freeplay platform

Posted:: Aug 24, 2021 11:56 Category: Online , Posted by Marie

Experienced industry investors join round as company expands board

Chalkline, the B2B customer acquisition and retention platform for freeplay and real money games, announced today that it has closed $2.7 million in Series A funding.

The round was led by Parlay Capital Holdings and Patrick Conroy. Greg Buonocore from Parlay Capital Holdings and Patrick Conroy joined the board of directors as part of the financing round.

Additional investors with experience in the gaming space include Afshin Yazdian; Andrew Braitchouk, Group Finance Director at Sports Media Interactive; and Clay Travis of Fox Bet Live and Outkick.

Photo de profil de Daniel Kustelski“We are thrilled to welcome this outstanding group of professional investors and seasoned gaming executives to our team,” said Daniel Kustelski, CEO and Co-Founder of Chalkline. “The North American sports betting and iGaming industry are experiencing incredible growth. Our localized state-level freeplay sports games have always been a key part of the Chalkline product suite, but we’re most excited about the rollout of our personalization products, like our GameChanger ‘favorite team’ game.”

This round of financing will be used to bolster Chalkline’s product development and commercial momentum.

Working with global sports betting operators and media companies, Chalkline powers freeplay and real money games for some of the most recognized brands in the industry, including Churchill Downs, Chive Media Group and JACK Entertainment.

Chalkline has won the EGR North America Awards for Sports Betting twice for innovation and excellence in the Customer Acquisition and Retention category for software suppliers.


The next SiGMA iGathering networking event will be held in Riga. The dinner, which is planned for the 26th of August, at 19:00, is set to take place at the stunning Royal Casino. The evening will also welcome guests from neighbouring countries Estonia and Lithuania, tapping into a wide network of the region’s top industry thinkers.

For more information on the event please contact Emily on [email protected] or visit our website to find out more about upcoming iGathering events on the SiGMA calendar.

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