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SiGMA

Crypto Trends in iGaming: SOFTSWISS Insights

Posted:: Nov 26, 2021 17:04 Category: Online , Payments , Regulatory , Posted by Marie

SOFTSWISS presents a report with statistics and insights on the development of cryptocurrency

This report across its Online Casino Platform, Sports Betting Platform and Game Aggregator clients. The information in the report reflects comparative data for the third quarter of 2021 and the same period in 2020, collected on an anonymous basis.

TOTAL BETS IN CRYPTO

The main conclusion drawn from the data obtained for Q3 2021 is that the volume of bets placed in cryptocurrency is increasing. Compared to the same period last year, the increase was 2.8 times. The positive trend continues throughout 2021: the increase from Q2 2021 to Q3 2021 is 28%.

andrey starovoitov
Andrey Starovoitov, COO at SOFTSWISS.

“This strong growth is not only due to SOFTSWISS’ organic development but also owes itself to increased digital consumption around the world. iGaming companies are investing more and more into marketing. This leads to an increase in the popularity of online gaming and betting among female audiences and young players over the age of 21 who actively use cryptocurrencies in their daily lives in general and for online betting in particular. This is reflected in the increasing share of crypto in iGaming”, comments Andrey Starovoitov, COO at SOFTSWISS.

CRYPTO VS FIAT

Crypto is gradually encroaching on fiat currencies. Compared to Q3 2020, the share of bets in crypto versus fiat has increased by 27.6 percentage points in the same period in 2021. The upward trend in crypto popularity is also confirmed by comparative data for Q2 and Q3 2021, when the share of crypto bets rose by 10.3 percentage points from 33% to 43.3% respectively.

Andrey Starovoitov, COO SOFTSWISS, notes: “This dynamic is most likely due to the growth and development of the number of crypto brands. While in Q3 2020, they were still newcomers to the market, they can be considered experienced players in the crypto gambling industry this year. The expansion of these brands into new markets has also played an important role in this.”

CRYPTO VS FIAT: SPORTSBOOK

A completely different trend is seen in betting on sports. In this category, fiat currencies retain an absolute advantage. In Q3, 98.76% of bets were made in fiat currencies, compared to only 1.24% in crypto.

alexander kamenetskyi product owner of softswiss sportsbook. e1624520959361
Aleksander Kamenetskyi, Sportsbook Product Owner.

Aleksander Kamenetskyi, Sportsbook Product Owner, notes: “This is most likely because the vast majority of the Sportsbook’ clients are those companies that launched their casinos without an initial focus on cryptocurrency operation. Their main focus was on fiat. However, the trend has changed, and now cryptocurrencies are always considered an important component when launching new projects. Therefore, I am sure crypto share will only grow in the future.”

See which cryptocurrencies are favoured between casino and sports betting players in the full report SOFTSWISS Crypto Insights Report.

SiGMA Calendar 2022

2022 will see SiGMA Group launch in a number of exciting up-and-coming locations, the first of which will be Kenya, with Nairobi on the agenda for March. Here we plan to tap into a marketplace bursting with sports fans, and a young, digitally connected generation. We’ve also planned expos for countries taking their first steps as regulated marketplaces – in June we’ll be heading to Toronto and Ukraine – in what will be the first live events for new brands SiGMA Americas and SiGMA CIS. Both countries are set to test the waters with operators and affiliates next year, making them a great location for SiGMA Group’s conference stage and buzzing expo floor.

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