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In addition, the Danish Gaming Authority Spillemyndigheden on Tuesday (1st December) released a report outlining the results of a new survey covering 10 markets across Europe. The statistics were based on 2019 data from H2 Gambling Capital, the gambling industry’s data specialists headquartered in London.
Overall, it was reported that Danish gamblers spend less on average and prefer sports betting over other gambling offerings. For instance, 26% of people opted for sports betting, outperforming the 17% average for other European nations.
Furthermore, 41.7% of Danes spend their gambling money on casino games as opposed to an average of 45.5% for the other European countries. According to the Danish Gaming Authority, a reason for the higher rates in Europe for casino games and lottery games expenditure could be that online gaming monopolies as seen in Finland have less appeal for sports betting offerings.
In comparison Finland stole the top spot with DKK3,148 (£382, €422, $510) per adult per day, whilst Veikkaus is the monopoly operator. Italy ranked second with DKK2,586 (£313, €347, $419) and Ireland third with DKK2,546 (£309, €342, $412).
Moreover, Denmark ranked lower than any of its Nordic neighbours such as Norway (DKK2,262) or Sweden (DKK2,163). Whereas only Germany (DKK2,051) and Greece (DKK1,788) ranked lower than Denmark.