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Dutch regulator says celebrity ad ban generally well observed

Posted: Oct 17, 2022 15:04 Category: Europe , Online , Regulatory , Posted by Sharon Singleton

The Dutch market regulator has said operators have generally respected its ban on the use of celebrities in gambling ads, but it has handed down two warnings.

The Gaming Authority (Ksa) imposed the ban at the end of June. It covers all people who enjoy some kind of public fame, including former professional football players, influencers and models.

The authority said that according to an investigation the ban has been well-observed, although two were still using the voice of famous Dutch people. One was in a TV commercial and the other in a podcast. It didn’t name the companies involved.

Both have now stopped since receiving a warning.

Only charity lotteries, the state lottery and lotto are exempt, it said. 

The Netherlands legalised online gambling from October last year. Figures released by the regulator a day before the first anniversary of the launch showed that 85 percent of Dutch players are now gambling within the licensed market.

In a report released last year, EveryMatrix predicted that the Dutch market has the potential to become one of the largest in Europe with about 1.2 million active players. 

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