Edo painting sells for €50k at SiGMA Balkans & CIS Awards

Jake Graves 3 weeks ago
Edo painting sells for €50k at SiGMA Balkans & CIS Awards

The SiGMA Balkans & CIS Awards, sponsored by Soft2Bet, kicked off the eagerly-anticipated Cypriot Summit in an ecstatic fashion.

The summit’s esteemed delegation was treated to luxury and style at the City of Dreams Mediterranean’s grand ballroom as they gathered to celebrate the industry’s brightest and most excellent contributors.

The award ceremony also brought an exuberant return for the SiGMA foundation’s characteristically altruistic auction which was accompanied a variety of LED displays, accompanied by some incomparably multifaceted acts and speciality performers from O Show.

The Awards

SiGMA Group’s mainstays hosted the coveted award ceremony, Mark Anthony Borg and Rick Goddard lent the gravitas that the ceremonies have been globally acclaimed for.

Edo painting sells for €50k at SiGMA Balkans/CIS Awards.
Spribe won Gaming Provider of The Year at the 2023 SiGMA Balkans & CIS Awards.

They were joined by newcomer Astghik Safaryan who brought a fresh style to the evening.

Boomerang Casino won big, taking home the award for casino of the year. Alexey Gubarev was also personally honoured for his incredibly excellent contributions to today’s emerging technologies.

The full list of winners can be found below:




CASINO OF THE YEAR – Boomerang Casino
















NEW CASINO GAME OF THE YEAR – Dogs and Tails by Gamezix



CRYPTO PAYMENT SOLUTION OF THE YEAR – CryptoProcessing by Coinspaid





Charity Auction

The group’s charitable arm then took to the stage to bring the SiGMA Foundation auction to life.

Edo painting sells for €50k at SiGMA Balkans/CIS Awards.
Rick Goddard hosted the post Awards charity auction for the SiGMA Foundation.

Hosted by Rick Goddard, who returned after the awards to bring some truly unique paintings to the esteemed delegation in attendance.

An inspired ambassador for the SiGMA Foundation, Goddard brought an energy and excitement to the auction that fed the grand ballroom’s atmosphere into the night.

“Dionysus: The God of Gaming and Wine” by Edo was the most notable piece in attendance, with the striking acrylic displayed last and eventually going for a staggering €50,000. 

Also worth highlighting was British artist Derek Mason, whose forward-facing oil painting “Binary Fusion: Emotion and Algorithm” fetched a sizeable €5,500.

The success of the auction concluded having raised €85,000 in total for the foundation’s upcoming and ongoing altruistic endeavours.

SiGMA Foundation

Through the foundation, SiGMA Group continues to expand its philanthropic reach with projects across the world.

This includes a multi-sensory hall for the Jose Deipro Formation Centre and a housing initiative for the underprivileged, both in the Bataan region in the Phillippines. 

The foundation is also creating several women empowerment projects in Jimma Bonga, Ethiopia with the intention of financing institutions that will be able to improve women’s skill sets in a variety of fields.

SiGMA Balkans & CIS

Still haven’t got your tickets yet? Don’t worry, there’s still time. Visit any of our convenient registration points or purchase them online.

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What is padel?

Padel is a sport that is very similar to tennis and is officially played in doubles.

Is padel a popular sport?

For sure! Padel is the fastest-growing sport in the world. It is especially well-loved in Spain, where it is only second to football in terms of popularity. Part of the reason behind its popularity is the fact that it is considered very simple to play, even for complete novices.

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Scoring works the same way as in tennis.

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Padel was invented by Argentinian Julio Menditenguia in 1975. The millionnaire started playing it in Marbella, and then took it to Argentina, where it remains intensely popular until today. The country in fact offers over 10,000 padel courts. SiGMA Americas Virtual 2021: The SiGMA Americas Virtual show will run from the 13th to the 14th of September, 2021. Features include a fully interactive expo floor, networking chat rooms, and a high-profile lineup of panelists. Explore the agenda or check out who’s on the floor plan.
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Content Team 3 years ago
Rebel Nightclub to host SiGMA Americas’ star-studded Awards night
Rebel Nightclub is the perfect venue to celebrate the gaming industry's rising talents in an evening of festivity SiGMA Americas' Awards Night will bring together a strong hand-picked audience of the top movers and shakers in the international gaming and marketing community for a gala night like no other. Expect a night of fine dining and celebrations for some of the most innovative trailblazing pioneers in their profession. This distinguished evening will be held at Rebel Nightclub on the 8th of June. The facility with 45,000 square feet of breathtaking design and elegance, is situated on the beaches of Lake Ontario, ensuring a fantastic evening. With spectacular views of the city skyline, waterfront, and a 65-foot stage, a premium star-studded celebration like this, is simply not to be missed. [caption id="attachment_561428" align="alignleft" width="465"]SiGMA Awards Americas Commissioned artworks going under the hammer for charity during SiGMA Americas Awards Night.[/caption] The awards will bring a celebration of achievement in which SiGMA Group honors top companies and individuals who have made significant contributions to the industry's continuous growth. This night shines a light on the rising stars that left their mark on a truly global industry for a night of good drinks, fine dining, and celebration. Jon Thompson will host the Americas Awards this year. Thompson has spent most of his career in the gaming industry, beginning on racetracks and in betting shops in the United Kingdom before continuing on a 25-year journey that began in Australia and finished in nearly every country known to the industry. Groundbreaking pioneers in the gaming field will be among the impartial panel of recognised and expert judges representing the gaming industry. In addition to casting a spotlight on some of the most exciting and innovative ideas transforming the face of the industry, the night will be followed by a fierce bidding war, with luxury items and artworks auctioned for charity. All proceeds are diverted towards SiGMA Foundation projects. 'Bring your A game' by artist Derk Mason and 'Edengreen' by gnomevil will be amongst the specially commissioned artworks going under the hammer for charity. Have your say, in who takes the title of the various awards lined up for this year's Americas Gaming Awards 2022! Join us for SiGMA Americas – Toronto: Toronto is the perfect hub for SiGMA’s growth in North America, making it a nexus of networking and business development in the region with regards to land-based, iGaming, sports betting, and more. Playing host to a massive iGaming industry, Toronto will be the home for the SiGMA Group’s initiative to link the industry pioneers of the continent together for 3 days of networking, workshops, and awards. To learn more about sponsorship and speaking opportunities or to inquire about attending the event, please contact Sophie on [email protected]. https://youtu.be/IFZCWrA7lVI
Maria Debrincat 1 year ago
SiGMA & AIBC Manila announces two day hackathon
Hackathon event in collaboration with Blockdevs.Asia SiGMA Manila and Manila AIBC Summit has announced the iGaming and emerging tech super show will include a two day, non-stop hackathon in collaboration with Blockdevs.Asia.  The hackathon will be jointly organised by SiGMA Manila, AIBC Manila, and the Blockdevs.Asia team. (more…)
Content Team 4 years ago
SiGMA’s biggest iGathering is back with a bang
The networking event will host the iGaming & Emerging Tech community and friends of SiGMA for a 'post-pandemic' conversation as SiGMA launches its new calendar of global events   SiGMA Group has announced a new iGathering event to be held in Malta on 17th July 2020. This exclusive event will bring together 500 friends and leaders from the worlds of iGaming and emerging tech to celebrate the global expansion of the SiGMA and AIBC Summits ahead of the inaugural SiGMA LATAM Digital Summit, taking place September 22nd-24th 2020 and SiGMA Europe, held in Malta on November 17th-19th. Plans for SiGMA Asia are also in the works for May 2021 following an official endorsement from (more…)
Content Team 3 years ago
Fighters rock the Centurion FC cage at Malta Week 2022
Delegates at Malta Week got to enjoy a night of gripping bouts at the Centurion-FC cage, TaQali. Centurion-FC hosts earth-shattering MMA bouts Centurion-FC, in collaboration with SiGMA Group, has put up yet another stellar display of MMA prowess. Joining the festivities at Malta Week, a lot of work and organization was put forward to make the night a success. The event took place on the 16th of November, the penultimate night of the SiGMA and AGS Europe Summits. From the spectacle of fighters being carried to the cage by Roman Centurion Soldiers to raw strength and emotion expressed in the ring, Centurion FC showcased all facets of this great sport as part of the event. This evening saw many prominent athletes of the European scene putting up a great show and exciting the audience present. [caption id="attachment_738597" align="aligncenter" width="492"] Winners of the five bouts fought throughout the night.[/caption] Who's Who? Roberto Gallo Roberto Gallo is the MMA force of nature behind Centurion-FC. With the sport pumping in his very veins, the MMA legend founded Centurion with an undefeatable goal in his mind. The vision is to super-size MMA in southern Europe. In 2017, Gallo's mission was to assemble quality fight cards by identifying high calibre fighters, training the competitors and arranging every aspect of tournament logistics. A few years down the line, he pivoted Centurion-FC from pure event promoter to gaming affiliate. Catch Gallo and the Centurion story in the latest digital issue of the SiGMA Magazine.
The significant yet seamless move will be achieved by bringing together sportsbook providers, a live stream platform and betting operators, integrating them all on one synchronised area of Centurion's soon to be relaunched site. - Roberto Gallo, Founder of Centurion-FC
Head over to the Hilton Hotel for the AIBC and Med-Tech World Summits The SiGMA and AGS Europe Summits may have come to an astonishing conclusion on the 16th, but Malta Week is not over yet! Head over to the Hilton Hotel, Saint Julians for KOL-led conferences covering the latest developments from the massive digital health and emerging tech industries. Don't have a ticket? Benefit from all of this and premium networking opportunities by hopping onto the bandwagon and getting your ticket now! The AIBC and Med-Tech World Europe Summits are taking place between the 16th and 18th of November at the Hilton Hotel, Saint Julians, Malta. https://www.youtube.com/watch?v=RrSWHbmNjr0
Content Team 10 months ago
10 Reasons why live events rock hard
The past year has been challenging for several industries, however, the events industry clearly suffered the most. Events were immediately shut down all over the world and many companies resorted to virtual shows. SiGMA spearheaded the virtual event world through our virtual roadshows which targeted a different region every month - covering the whole globe. Although we managed to make the best out of virtual events, nothing can replace the buzz of a physical-live event! There are so many advantages a live event has, and after such a tough year due to the pandemic, we want to remind everyone about the benefits of a real-life event.

10. Nothing Beats Face-to-Face

Nothing really beats speaking in person to new and familiar faces. Face-to-face communication is vital to networking and building connections since there will definitely be a stronger connection. It definitely enhances relationships as it also helps individuals build trust and loyalty with each other. Obviously, many of us have been deprived of this benefit due to the ongoing pandemic that affected the way we communicate but make no mistake, when everything goes back to normal - people will be itching to take advantage of face-to-face communication to build those long term relationships. Face-to-face SiGMA 2019 To break it down for you, the main benefits people can obtain from face-to-face meetings are: Building those strong relationships Enhances loyalty and trust Increase in productivity Clear communication related to goals & strategy Easier to focus and be engagedIf you're craving that face-to-face communication right now, then check out our upcoming events this year, including several iGatherings and the mother of all conferences happening this November!

9. Networking

Networking is an essential skill for any business person. Building your network boost your career success by making the right connections, staying on top of industry trends & the "know-how" of the job market. Networking opens new avenues, both personally & professionally, and there is no better place to network than at a live event. Networking virtually also works but the buzz of a live show hits completely different & makes networking that bit easier due to the advantages we spoke about in the face-to-face section. So how can you be effective at networking at a live event, for example at SiGMA Europe: Look for the right people in the right job Be easygoing & proactive Keep tabs on your networking channel Continuously look for networking events - do not stay idle

8. Interactive Means Fun

Since physical events give you that face-to-face benefits, they are just way more interactive. SiGMA's events include thought provoking conferences which give people the chance to interact with experts in specific fields, be it in tech, gaming and regulation. Furthermore, most live events include an expo floor which give people the chance to learn more about companies that they are interested in. This enhances the attendee experience as they will feel more involved in the event, immersing themselves in the whole event experience. The main benefits of an interactive live event: Create lasting memories Influence people's perception Increase in engagement

7. Ambience is Unbeatable

Creating the right atmosphere is always essential to the success of an event. For example, the one thing virtual events lack over physical events is specifically this. The atmosphere that a live event creates is second to none. Creating the right ambience can boost your brand image as it will get attendees excited about your brand & ensure that they will have a great experience throughout the event, something that is difficult to replicate via a virtual event. How to get the perfect ambience? Choose the right location Greet delegates at entrance Make sure lighting and sound is perfect Food & beverages must be available Set requirements for rooms - ensure that these requirements are met Thank your delegates at the end of the event SiGMA 2019

6. Immersive Experience

By creating an immersive experience, delegates will be way more engaged at your event. They will be able to connect with your brand on a completely different level, which in turn increases brand credibility and brand value. At live events, creating an immersive experience is easy - just think out of the box and be different from everyone else. Our live events are constantly looking at new ways to create an immersive experience, going as far as bringing a talking robot to our event! Sophia the robot Here are a few of our tips to create the perfect immersive experience: Know what you want to achieve - Education? Entertainment? Brand awareness? Create content surrounded by the experience Ensure that the experience engages all the senses Personalise the experience Ensure delegate interaction

5. Special Themes Make It Special

You can easily create a special theme to go with your event, maybe even several different themes. These are important since it will set you apart from competition. Themes must reflect the objectives of the company & incorporate them into the event - it will also give the delegates an idea of what to expect. Special themes can act as a catalyst for success as it creates a buzz & helps speakers to understand their audience, which will increase engagement between the crowd & speakers. Keep in mind that live events have been away for quite some time, so people will be expecting to be entertained and their expectations will be high!

4. In-Person Learning

Through conferences & an immersive experience, delegates will be able to take advantage of in-person learning at events. It provides a hands-on experience, which allows for greater interaction between delegates and speakers. The connection between professionals in real-time is priceless and in-person training really does enhance these relationships. SiGMA focuses on in-person learning at our live events through engaging workshops that bring industry experts from all over the world to pass on their knowledge to hundreds of people. Our workshops are limited in space as we want to give you the full in-person learning experience! Conference SiGMA 2019

3. Bigger Audiences Guaranteed

This one is quite self-explanatory. The majority of live, physical events are more likely to pull a bigger audience when compared to a virtual show. The feeling of seeing a massive audience at an event creates an adrenaline rush that can not be replaced - don't believe us? Come to SiGMA Europe to see what we're on about! Having said that, just because the audience is big does not mean that the audience is right. It is essential that you target the relevant people to create the right audience. Having the wrong people at your event will hinder the success of your event overall.

2. More Content, More Value

Live events can give your team content for days! One can start producing content promoting the show from way before, including the speakers, location & "what to expect" section in the article. Content is vital to the promotion of your event while it also manages to keep the momentum going for months on end. Make sure to get a mix of photo, video & written content out there and push it through social media, media partners & email campaigns to maximise it's potential. Here are some examples of content that can be used: Tutorials Behind the scenes Video interviews Creation of infographics for delegates Blogging

1. Sales Opportunities are Maximised 

The benefits of live events are endless but at the end of the day, business people want to make money. Through networking, in-person learning & face-to-face meetings, its natural that sales opportunities increase & that's the pull of live events. Quite a few business deals happen at live events since relationships and trust are being built as the event goes on. Therefore, live events are the perfect setting to initiate a potential sales deal or even close one too!
Join our next iGathering: The next SiGMA iGathering networking event will be held in Riga. The dinner, which is planned for the 26th of August, at 19:00, is set to take place at the stunning Royal Casino. The evening will also welcome guests from neighbouring countries Estonia and Lithuania, tapping into a wide network of the region’s top industry thinkers.
For more information on the event please contact Emily on [email protected] or visit our website to find out more about upcoming iGathering events on the SiGMA calendar.
Content Team 2 years ago
SiGMA Asia plays host to 12, 000 delegates in the Philippine capital
Manila week is finally here, which will see the SiGMA Asia Summit bringing its esteemed network to the Philippine capital’s largest convention centre, the SMX, for this inaugural edition of the PAGCOR-endorsed event. The Philippines is fast developing as a globally recognised hub for iGaming and emerging technologies, making it the perfect place to set our horizons. Thanks in no small part to PAGCOR, the gaming sector in the Philippines has rapidly expanded into one of the most influential worldwide. [caption id="attachment_41474" align="aligncenter" width="1920"]SiGMA Asia opening ceremony. SiGMA Asia opening ceremony.[/caption] The Chair of PAGCOR himself, Alejandro H. Tengco, made an appearance, cutting the ribbon and inaugurating the long-awaited event. Graciously receiving a gifted painting from SiGMA group as he took to the stage to give his address at the opening ceremony. On the summit itself Tengco had this to say:
"Next to the big event in Las Vegas I attended this year, this gaming show - SIGMA Asia - is the biggest and most successful I've seen and experienced since then."
This presence and prestigious endorsement have allowed the SiGMA Asia Summit to offer incisive industry-leading insights and unparalleled networking opportunities for delegates to build relationships with Asian suppliers, operators and affiliates. Pre-registration: Effortless access and a networking reception SiGMA Asia’s internationally renowned event touched down on Wednesday the 19th of July when the Sportsbook Bar at the Okada Manila hosted pre-registration which saw 12, 000 delegates receive their badges. If you have been unable to purchase your tickets by then you can still do so at the registration event before receiving your event badge simultaneously. Tickets can also be bought at any time on either day of the conference. Pre-registration will be accompanied by a networking drinks reception which kicks off 6pm.
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Activities The 19th of July also offered a series of activities for the arriving delegates.  Access will depend on which ticket was purchased so make certain you select the correct ticket to get the most out of the summit and its activities. Intramuros walking tour, Manila. An Intramuros walking tour of several historic and culturally relevant sites across the storied Filipino capital teed off at 12 noon. This included visits to the Baluarte De San Diego and Fort Santiago, as well as a glimpse at national landmarks Palacio Del Gobernador and San Augustin Church. An exclusive C-level golf invitational was held from 8 am with the Club Intramuros Gold Course’s tournament yielding both social and sporting success. There was also a poker tournament held at the famed Pokerstars LIVE at the Okada. SiGMA Awards [caption id="attachment_41465" align="aligncenter" width="1810"]SiGMA Asia Awards, 2023. Tommy Zegan’s, The Champ – Manny Pacquiao sold for €1800.[/caption] Commencing at 7 pm, the Forbes Grand Ballroom at the Conrad Hotel was illuminated by the prestigious SiGMA Asia Awards. This gala event celebrated the most significant achievements and contributions that have moulded the industry into what it is today. Attracting an esteemed guest list of over 300 attendees, the awards presentation also provided a platform for an art auction, the proceeds of which will be utilised in full to support the SiGMA Foundation, SiGMA Group’s charity arm. There was also an iGathering Dinner hosted at the La Piazza within the Okada from 7:30 onwards. Day 1 of SiGMA Asia Opening its doors at 10 am, Manila’s SMX Convention Center will be alive and waiting for all of its eager ticket holders to attend the first day of the SiGMA Asia Summit’s panels and addresses. The very first SiGMA Asia Summit will be inaugurated by Philippine Amusement and Gaming Corporation’s (PAGCOR) Chairman Alejandro H. Tengco when he gives a speech for the expo’s opening ceremony at 10.55 am. Industry leaders and pioneering panels The incisive industry-leading knowledge that has consistently been a staple of SiGMA Summits will undoubtedly be present during the conferences that follow. Points of discussion will include crucial topics in developing the gaming sector such as AML compliance, the land-based industry and digital marketing. It will take a keen focus on the key factors affecting the South Asian region specifically and analyse the global impact it is having. Driving Tourism and Economic Development: The Role of Integrated Resorts and Casinos in Asian Destinations Particular attention will be focused on economic diversification and bringing the famed casino resort concept to new regions of Asia. The panel will include Dr Manida Xongmixay-Lau, Vice President at the trailblazing Okada Manila when it takes to the SiGMA/AGS stage at 12:40 pm. Gambling Regulation - Lessons From Australia for the Asian Gambling Sector Day 1 of the summit will also glean seasoned experience regarding gambling and its regulation. Jamie Nettleton, a partner at Addisons, will bring a series of lessons from the Australian gambling sector, a globally significant market leader, to be applied to the rapidly emerging operations in Asia. Centurion FC MMA fight promoter Centurion FC will also be making an eager appearance on day 2 of the Summit, the 21st July, with the pre-bout weigh-in taking place on the SiGMA/AGS stage at 1:40 pm beforehand on day 1. Here on the 20th of July (day 1), you can catch all the eagerly awaited anticipation as the fighters find out if they have made weight as well as witness their final encounter before entering the cage at Casa Ibarra sending sparks flying across the Philippine capital. Exhibition Holding a special place at the event’s atmospheric heart will be the exhibition floor, where 100 of the most promising start-ups will be on full display. Here incisive ideas and industry game-changers will showcase their most unique and valuable concepts to the entirety of the event's esteemed delegation. Accessible throughout both days of the conference, the expo floor is a world-class opportunity to expand your network and build invaluable relationships with potential investors and enterprises. Start-up Pitch Competition The SiGMA Asia Summit will also see the return of the highly coveted SiGMA pitch competition, where 6 of the top start-ups from our exhibition floor will have a premium opportunity to pitch their unique concepts to a panel of industry-leading experts and investors. Taking place on the SiGMA/AGS stage at 2:00 pm, these start-ups will not only have the opportunity to pitch their cutting-edge projects but also benefit from top-level expertise and mentorship, global media exposure, and a plethora of expansion opportunities to match. Esports Zone The exhibition floor will also feature a fully dedicated Esports Zone, where insightful panels and high-level contests will be on full display. A collaboration between PNEL, Magic Craft and EZR sports, the specialised area will play host to several competitive events including “The Implosion” Street Fighter Championships Fight Games Event with a prize of 50,000 pesos and the One Day “Sudden Death” MLBB Tournament with a staggering 250,000 peso prize pool. Networking opportunities abundant After the conferences have concluded, day 1 is far from over, with a host of even richer networking opportunities on offer. At the Conrad Hotel’s C lounge, there will be networking drinks from 6:00 pm onwards. The La Piazza at Okada will also be hosting an iGathering dinner which will get underway slightly later at 7:30. An exclusive event will be held by Nobu at the City of Dreams, Manila in the form of a networking dinner sponsored by TinyTrader. That will start at 7:30, as will the iGathering dinner at the Metro Café. Still haven’t bought your tickets? Buy them online from the SiGMA website or head toa registration booth this afternoon. https://youtu.be/lATEHufoUeg
Jake Graves 2 months ago
SiGMA’s biggest iGathering jumpstarts the events industry
Malta is once again open for business - Junior Minister for Digital Economy, Clayton Bartolo iGathering premier networking event, held by the infinity pool at rooftop venue Skybeach, marked the first major networking event this year for the industry - offering welcome respite for an iGaming crowd eager to get back into the swing of things after dealing with a tough few months during the health pandemic. (more…)
Content Team 3 years ago
[WATCH] Understanding the regulatory climate in Sweden and the UK: SiGMA Europe 2021
Moderator Nick Nocton, a partner at Mishcon De Reya sits down with David Zeffman, a Partner and Head of Gambling and Sports at CMS and Henrik Norske Hoffman, Partner and Co-founder at Nordic Gambling for a regulatory update From responsible gambling to the recent change of guard at the UKGC, there's plenty to mull over in this discussion - held as part of Malta Week's 3-day conference. The panel kicks off with a question for Hoffman - is there a legal obligation in Sweden to conduct affordability checks?  A clear obligation is not really to be seen in the legislation and the regulations, opines Henrik. However, he believes that the administer to practice of the Swedish gambling authority suggests that there might be one, at least when it comes to AML - with the authorities having recently issued a guidance document on it. This means that when you hit a certain threshold (which comes in at around a 200 Euro spend), the operator has some obligation to find out whether the player can afford the spend. When it comes to responsible gambling, it's a different issue, both in Sweden and in Denmark, he says.  “We see from the authorities when they are doing enforcement supervision, that they actually expect the operators to do that. The Swedes are probably more hardcore than the Danes on this matter because in Sweden your taxable income is public record and ultimately the same goes for debt that has been left for public enforcement with bailiff court.” So the practice certainly suggests that operators are expected to look into income and carry out a proper affordability check. In Denmark there is no way to access that information, or to see how much tax they paid last year.  “The threshold before any operator is expected to look into income and affordability is much higher and it's a lot less clear. Even though there is no clear alleged legislative obligation, it certainly seems from practice that both authorities actually think that there is some sort of an obligation to check affordability.”  On the other hand, when it comes to the UK there’s a bit of a disconnect between what is technically required on affordability and what's actually happening in practice. There's a consultation exercise and the ongoing Gambling Act review may now also cover issues of affordability. So how can we expect it to pan out? Almost exactly a year ago the Gambling Commission published a consultation on introducing affordability thresholds and they only gave 10 weeks for responding, although that was extended by a few weeks. The clear implication Zeffman says, was that pretty much as soon as that consultation was over the Gambling Commission would be introducing affordability thresholds.  [caption id="attachment_494657" align="alignright" width="464"]SiGMA Malta Week regulation panel David Zeffman, a Partner and Head of Gambling and Sports at CMS.[/caption] “So really the perspective that one got was that the consultation was just about where the affordability threshold would be set. Not whether there should be any or what the amount should be.” The consultation detailed a spend somewhere between a hundred and 2000 pounds, but then a few days later when it published its latest enforcement report it was clear that they were going to be talking about something much nearer a hundred Sterling.  Zeffman explains that the report suggested that customers wishing to spend more than the national average should be asked to provide information to support a higher affordability trigger, such as three months payslips, tax returns, bank statements, and so on. Reading further into the report, the national average  lies somewhere between a hundred pounds and five hundred pounds a month. “That, however, was disposable income and the Gambling Commission requires you to deduct from disposable income things such as travel costs, petrol phone bills, and so on. So we're talking about potentially a very low number. Then the following month, (December 2020), the government said that they were going to be reviewing the whole of the gambling legislation.” He goes on to say that there was a strong pushback from operators, who believed that the Gambling Commission shouldn't just introduce what would be a fundamental policy change with just a change to the codes. This should be something for the government to decide. The commission received 13,000 responses to the consultation - far more responses than they'd receive to any other consultation. Then the Gambling Commission chief executive stepped down in March of this year, following the vocal index collapse. And he wasn't replaced by an interim chief executive until a couple of months ago. In May of this year, the commission  gave an update, saying that they would be publishing a full response to the consultation this summer and  would continue to work closely with the government on the review. However, the summer came and went with nothing from the commission. In September it was announced that they would be publishing revised requirements on customer interaction in the coming weeks. Which, according to Zeffman, is a bit like a lawyer saying to his client: You'll get my advice shortly. Watch the panel in full here: https://www.youtube.com/watch?v=omMdinPn4cI&list=PLDVN4UDAkPkylAP4T8QKzksXn6nUGiLto&index=8 “It's a very elastic period of time. I'm sure affordability thresholds will be introduced at some point, undoubtedly as part of the government's review. So, we're seeing a lot of enforcement activity and I think that the commission has already de facto introduced affordability thresholds. Whereas a few years ago, most of the cases that the commission was pursuing involved millions of pounds of losses. "We’re now seeing cases involving hundreds of thousands of pounds or in some cases, tens of thousands, and there is nothing specific in any of the licensed codes of practice to specify what the affordability threshold would be. When you look at the LCCP, one of the things that you have to comply with is commission guidance, you end up in a position where you actually are obliged to know more about the customer and what they can afford to spend.” I think that there is a genuine question around whether what is being enforced in compliance assessments is actually the correct interpretation, but there's no question that what's happening on the ground is.  Changing tack slightly, Henrik believes that we’re seeing a trend in the Swedish political environment and also in some of the enforcement cases from the SGA emerge, where it is evident that they would really very much like to control how much money is allowed to be spent on gambling.  The Swedish Gambling Authority has released a guidance document recently for AML where they suggest that on average, Swedish people spend 11% of their taxable income on leisure activities. By setting that threshold, if you hit 11% or more of your average Swedish income, then at least the operators should check for taxable income. That's quite far from an actual affordability check however, because the capital gains taxes and so on is not necessarily included there. SiGMA Malta Week regulation panel “There are definitely trends in the political environment that indicate gambling should be limited. And we're hearing some of the same voices in Denmark calling for more control. That being said, in Denmark there's very little information available. We've had the equivalent of the Swedish duty of care, where you are supposed to monitor and profile your players from an RG for two years now. All the enforcement cases we've seen are older than that, and it's all been for AML.” It's regulated in the AML Act in Denmark. You are obliged, he says, to obtain this information on income based on the amount of play, and you should actually have applied that to responsible gambling. You're supposed to collect this data and are expected to share this data with your RG team. On the contrary in Sweden we've seen another kind of strange guidance emerge, opines Henrik. The Swedish gambling authorities stated that they don't think they can enforce any sanctions against an operator that chooses not to share affordability and income due to GDPR restrictions, even if it's within the same organisation - an interpretation he questions. “Ultimately, if there isn't a clear legal obligation to collect this data and to process it to see if people are spending more money on gambling that they have, then you need to have a provision in the privacy policy that you collect as part of the consent, the right to use the data in this way.” Henrik admits that he finds it a bit strange to have AML legislation that suggests that you need to collect this data and share it across all entities in a group of companies when it comes to responsible gambling while still saying they don’t think they can enforce it. After all, this was ultimately one of the main reasons both Denmark and Sweden decided to open their markets to private operators - to get more control so they could protect the players. Similar issues arise in relation to what's called the single customer view in the UK - David agrees that there's been some recent developments there.  The single customer view he explains, is a holistic view of a customer's online gambling behaviour to help reduce gambling harm. This cross operator view of the customer's gambling activities could help identify and prevent potential gambling harm to those who hold accounts with more than one gambling company.  “It's a laudable objective. If your aim is to protect gamblers themselves, then you really need to be aware of all of the gambling activity going on. Otherwise, if one operator restricts their activity or closes them down, then they're just going to go to other operators.  “However, putting aside the not inconsiderable technical challenge. It raises a whole range of legal issues, data protection, obviously, but also privacy rights, competition law, human rights, consumer law, just to name a few.” The first of those, data protection, was addressed by the information commissioner's office, which is the data protection regulator in the UK. They published their preliminary views last month, and the gambling commission's idea of having a single customer view is something that the ICO considered. From the Gambling Commission’s perspective, what the ICO said made it all seem very straightforward. So the Gambling Commission, chief executive, once the ICO had published its views, said that they know it's technically possible, the ICO has published on how it can be done safely,to protect people's data, so it's now for the industry to try the solution.  David remains unconvinced by this, saying he thought the the ICO's advice was littered with caveats - in particular, when the ICO cautioned that for the purposes of the sandbox, the conceptual model of a single customer view was considered and then its conclusions would be subject to changes due to factors such as the technical specification, the architecture, or the construction of the solution. And they also stress that analysis would be required to ensure that the processing of data was necessary and proportionate.  “I think proportionality is actually a big issue here, not just in relation to data protection.” In the UK problem gambling rates are coming down and are already low by international standards. So is this system where every person's gambling - a leisure activity - will be collated in a central register and shared among competitors? David asks. Let alone, he says, the likely huge technical expenditure. Is it really justified? “Coming back to the conversation we just had about affordability. There is a slippery slope there. Once you've got some activity being collated centrally, it's not a big step to say we should have income information on there. My personal view is that this is a sledgehammer, a very big sledgehammer to crack a nut, which is shrinking.” Nocton closes things off with a final question for David. There’s a new chair and CEO of the Gambling Commission. Do you think that that heralds a change of approach? What can the industry expect? “I'm probably a bit cynical about it, to be honest. Maybe that's just a function of being alone. But I think that the trouble is that the Gambling Commission has been the subject to such heavy criticism from parliamentarians, the media, that they’re erring on the side of being more and more aggressive in their interventions and enforcement action, because if they go too far they're not going to be criticised by politicians and anti gambling campaigners and the operators won't like that, but that's not their concern now.”    SiGMA’s iGathering: Dubai SiGMA’s renowned iGathering networking events kick off on the 28th February with an intimate dinner in Dubai. This event presents the ideal opportunity to network and strike connections in a cordial environment where attendees can relax and forge synergies. Reach out to Ali for invites or more information and let us take care of the rest! https://youtu.be/ufn16WQeNNQ
Katy Micallef 2 years ago
A SiGMA Foundation project: St. Catherine of Alexandria Parish
SiGMA Foundation has partnered up with Gozo-based charity, Missionary Movement Jesus in thy Neighbour, supported by Brown’s chain of pharmacies, to extend its philanthropic work to Bataan in the Philippines SiGMA Foundation has taken its charity work all the way to Bataan in the Philippines, acting as the lead facilitator for the renovation of the roof at the St. Catherine of Alexandra parish church. The project entails the renovation of a church roof, and the supply of a solar panel system that will supply the whole complex. (more…)
Content Team 3 years ago
Inaugural streamer-focused awards night winners announced
Last night’s Steamers Gala event brought together the streaming community shining a spotlight on top talent in the digital space and celebrating the growth of this nascent industry. This premier-networking evening was brought forward in collaboration with Matching Visions and sponsored by boomerang-partners.com at Sky Club Malta. The goal of this evening's inaugural Streamers Awards presentation was to honour the finest that live streaming services have to offer as they continue to gain popularity and transform how people watch entertainment. [caption id="attachment_738029" align="aligncenter" width="402"]Streamers Awards Night 20222 Packed night at Streamers Awards. [/caption] There was no lack of choice when it came to providing a well-rounded celebration of the creative minds inside the streaming arena, with 20 categories spotlighting platforms from Twitch to Facebook and a wide range of criteria such as esports and ethics being evaluated. This involved recognising people who, in addition to working hard to produce excellent content for their consumers, have also established vast global communities. All of this was demonstrated through a broad range of award categories that honoured various video games, forms of content, communities, and other contributions. Top streamers including Mr-Gamble, Haddzy, Doddy, Bonkku, Big Daddy, MaximZockt, Juicyspins, and others were amongst our top VIP guestlist. Here are the evening’s winners:
  • Best Content of the Year award - CasinoDaddy
  • Best Female Streamer of the Year award - itsaboutanna
  • Best Rising Streamer of the Year award - CasinoCypher
  • Best Twitch Streamer of the Year award - CasinoDaddy
  • Biggest Community of the Year award - Letsgiveitaspin
  • Biggest Win On Stream of the Year award - Lionator
  • Game of the Year award -"Money train 3 - Relax Gaming"
  • Game Provider Of The Year award - Hawxgaming
  • Most Entertaining Streamer of the Year award -doddytheviking
  • Most Interactive Streamer of the Year award - haddzy
  • Most Responsible Streamer of the Year award - chipmonkz
  • Streamer of the Year of the Year award -haddzy
  • Innovation in Streaming of the Year award - Doddytheviking
  • Best Global Streamer of the Year award - LetsGiveitaSpin
   €750 raised for the SiGMA Foundation during the Charity Auction during the Awards: This Award's night charitable auction included donations from British artist Derek Mason, a Malta-based mixed media painter whose painting 'Let's Play' which is a mixed genre virtual world oil painting on wood panel went for €500. Also up for bidding was one of piece NFT by Gnome Evil 'Vintage Daft Artwork' which went for €250. The donations from this auction will be going towards the SiGMA Foundation. SiGMA Foundation is the philanthropic arm of the SiGMA Group, reflecting the company’s commitment to supporting those in need around the world through fund-raising activities, charity, education, and crucial skills to enable self-confidence and personal empowerment. The organisation operates with a focus on transparency and all accounts are available on request. Be sure to visit our News site to find out the latest updates about our 6 Awards nights taking place throughout this week! Join us: 14 – 18 November for SiGMA Europe Being one of the first European countries to regulate the gaming sector, Malta is a hub of global business. With a plethora of prospects for both investors and entrepreneurs looking to shape the future, SiGMA’s Malta Week event will bring together industry giants among the affiliates, operators, and suppliers of the sector. https://youtu.be/2Qf00f4vHA8
Maria Debrincat 10 months ago
SiGMA Group announces 3-day Digital Conference
Live conference will run from June 8-10 2020
Eman Pulis, Founder and CEO of SiGMA Group.
Content Team 3 years ago
When east meets west
In Block issue 3, Eman Pulis Founder of SiGMA Group explains the company's expansion to Asia and the potential the country holds as a new frontier for emerging technologies 

As we ease into the fourth industrial revolution it has become clear that businesses looking to secure a leading role in an increasingly digital world need to seek synergy with emerging technologies.  The benefits of integrating our physical and digital worlds remain tremendous - we hope to leverage these advantages as we foray into Asia’s up-and-coming markets. 

Content Team 3 years ago
[WATCH] Focus Americas: digital summit agenda sets the scene for debate
The Americas Digital Summit asks all the right questions as it takes on topics spanning regulation, compliance, fintech, and innovation SiGMA Group is excited to reveal the newly-released agenda for the inaugural Americas Digital summit. Running from 22-24 September, the summit brings well-known faces from the Latin American gaming and tech sector to a series of in-depth debate panels, with content offered in Spanish, Portuguese, and English. (more…)
Content Team 3 years ago
Malta Week: Early bird tickets out now
Early bird tickets are now on sale for Malta Week. The special offer tickets kickstart the launch of SiGMA Group’s biggest show yet, a week-long festival of events taking place between the 14th and 18th of November, at the Malta Fairs and Convention Centre (MFCC), Ta’ Qali. Tickets close on 20th September, after which regular prices will be available. Malta Week: 4 verticals, 1 event Although November is typically seen as a cold shoulder month for Malta, SiGMA is expected to welcome 25,000 to Malta Week, where 3 of their biggest brands - SiGMA, AIBC, and AGS - will come together under one roof, connecting sponsors, affiliates, and exhibitors on an international scale and boosting the island’s leisure and entertainment sectors.  Due to increased demand from delegates, Malta Week will increase its footprint to include a third tent - which means double the conferences and exhibitors as last year.  The alignment of these sectors will allow investors to leverage the significant crossover potential for multi-faceted business deals and to double down on opportunities to connect with some of the leading affiliates, policy makers, thought leaders, affiliates, and operators in the industry.  Key industries focussed on gaming, emerging tech, and marketing affiliation create the ultimate experience, bringing 800+ exhibitors, 350+ speakers together for a week of conferences, expo and networking. Delegates can expect extravagant dinners, a dazzling closing night including two performances from US rapper Fat Joe, and a whole range of friendly competitive events, such as padel, football, poker, and golf tourneys. The Esports Tournament will also return to the expo floor for a grand finale, while Centurion FC will be back on home turf for another SiGMA sponsored fight event. The summits serve as vital platforms for thought-leadership, with industry veterans spearheading the future of the industry through inspiring keynotes, enlightening panels and educational workshops. A top-tier lineup of conference speakers is already in the works, with some leading influencers and policy makers expected to join the discussion fray.  malta week-tickets Malta Week will also host a Med-Tech conference at the Hilton Conference Centre, with the digital health conference focussing on connecting the future of healthcare. Med-Tech World aims to bring together leading companies, start-ups, investors, healthcare technology professionals, and media under one roof to empower networking, investment, and knowledge sharing. 300 top-tier Affiliates are heading to Malta  After global success in Hong Kong, Tallinn, Kyiv & Belgrade, AGS is back with a bang for SiGMA Europe. From competitions to Twitch streams to established affiliate networks, the ecosystem is a hub of activity and growth just waiting to be tapped into by enterprising marketers. In true Spartan style we’re flying 300 quality affiliates from the gaming and emerging tech sectors to Malta for an all-inclusive treat - 3 full days of conference, networking, and entertainment. Pulling out all the stops, we’re offering new affiliates: flights and accommodation at a luxury hotel, exclusive VIP networking dinners and entertainment at some of Malta’s most beautiful and scenic venues, as well as a top closing night. https://youtu.be/ez6zSLWCBaA
Katy Micallef 1 year ago
SiGMA Roadshow: the Nigerian gaming landscape
These are some highlights from the expert keynotes and panel discussions on SiGMA Virtual roadshow – Nigeria The gaming industry in Nigeria is continuously expanding and gaining traction. This expansion can be attributed to the large youthful population and the increasing access and improvement to internet-enabled devices. (more…)
Content Team 2 years ago
SiGMA Malta sustains equivalent of 950 jobs for 1 year, report reveals
SiGMA Group welcomed 25,000 delegates as part of its Malta Week event this November. An impact assessment report carried out by E-Cubed Consultants has revealed that the SiGMA Group’s Malta-based summit generates significant economic activity on the island - contributing to sustainable growth and development of the Maltese economy through job creation, leisure and retail activity, and tourist attraction. The report looked at revenue data from 2016 to 2019 and for the year 2022, the number of visitors arriving for the event and their expenditure - including accommodation and travel. The years 2020 and 2021 were excluded from the report due to the impact of the Covid-19 pandemic. Boosting Employment generation and economic value The report revealed that the Group’s November event generates enough economic activity to sustain the equivalent of 950 jobs for one year. The jobs occur across a wide range of sectors - extending across the gaming industries to retail, manufacturing, and leisure.  Firms with sectors associated with the Malta Week event (gaming, esports, emerging technology, ICT, corporate services, medical technology and digital/affiliate marketing) in 2019 directly generated €194 million in value added to Malta economy, equivalent to 7% of the direct value-added of the relevant sectors. These economic sectors are currently generating 38,000 jobs in Malta  - equivalent to 33% of the total employment sector in the country. Attracting visitors in a cold shoulder month International visitors to the event in November will occupy over 60% of 4 and 5 star hotels in Malta during their stay. This influx of guests offers a significant boost to a sector that would otherwise see an average occupancy of 40% during this cold shoulder month.  SiGMA Malta 2019 generated from both event and tourist expenditure: €6 million in value added, equivalent to 0.05% of the total value added to the economy of the country.   2022 welcomes 50,000 delegates Over the years, SiGMA has seen strong continuous growth. From a single event in 2014 hosting 1,500 people, SiGMA has expanded to host four events in 2022 - welcoming over 50,000 people. Over 25,000 participants attended the Malta Week event this November. 2023 - A calendar of events The SiGMA Group prides itself on its broad horizons, drawing on some of the most vibrant, entrepreneurial and fast-growing industries in the global economy.  The Group has announced that is will hold six world class, bi-monthly summits next year - with events taking place across 5 continents: Nairobi, Dubai, Sao Paulo, Manila, Limassol, and Malta.  Coming up, SiGMA Group will launch their inaugural event in Africa, with Nairobi 2023 set to take place next January.
Katy Micallef 10 months ago
How to hold a virtual event in 2021
We take a look at how to hold a virtual event and 10 do's and don'ts SiGMA Group is a global company well known for holding excellent and entertaining physical events all around the world. Due to the pandemic, SiGMA has had to overcome several challenges, with the main obstacle - replacing  physical events. (more…)
Content Team 3 years ago
AskGamblers Awards winners announced
Months of voting and excitement results in a memorable AskGamblers Awards Night

The names of this year’s AskGamblers Awards winners were finally announced on January 17th after months of excitement and different predictions on who the winners would be in each category. The Awards Night, preceded by a charity event on the day before, was one to remember.


Content Team 4 years ago
Global Esports tour on its way to Rio de Janeiro
As part of the Global Esports Federation’s (GEF) mission to support esports development in South America, the Global Esports tour is ready and set to grace the shores of Rio de Janeiro for 3 consecutive seasons, being 2023, 2024, and 2025. This came as a result of a deal struck between GEF, the state government and the Brazilian Confederation of Games and Esports. GEF’s mission is aimed at developing the region-wide industry going into the inaugural Panam Esports Championships which are due to be staged in tandem with the Santiago 2023 Pan America Games. GEF made this statement to accompany the announcement:
Brazil is a key growth area for esports, and we believe that this event will not only showcase the talent of professional esports athletes but also provide an opportunity to continue to fuel the growth in this powerhouse region.
The tour will feature a series of competitions that will be held at sensationally exciting cities around the world. The coming of the phenom of this phenom of events to Brazil’s coastal heart is yet another momentous milestone for the nation’s esports scene. A special advisor for government events in the state of Rio de Janeiro, Rodrigo Castro described it as transformative, for the economy and the community that rely and part take in it. [caption id="attachment_832604" align="alignleft" width="300"]Global Esports come to Rio de Janeiro, Brazil. Parque Lage, Rio de Janeiro, Brazil.[/caption] This event doesn’t only signal great addition to the economy and a chance to showcase the youthful scene and display the progress gaming has enjoyed in Brazil has made, but also a representation of the challenges that are no longer shackling their esports industry as of not too long ago. Issues such as the Covid-19 pandemic and unpopular and imprudent policy decisions made by former Brazilian President Jair Messias Bolsonara have plagued the industries growth and ability to cater for the undeniable demand that has only grown since the lifting of pandemic lockdown restrictions. Hosting such spectacular events for and with the esports community is simply a wonderful example of the exponentially growing ecosystem being cultivated in the South American scene, both a celebration and a broad step in the right direction. SiGMA Americas SiGMA Americas is coming to Brazil this June. Don’t miss out on what promises to be an extraordinary event, with a wealth of industry leading knowledge, innovative insights and a plentiful plethora of premium networking opportunities. https://youtu.be/pacxEujDOYM
Content Team 5 months ago
SiGMA Group to hold sunset dinner aboard luxury yacht
The VIP networking event will take place this April the 19th for guests from the gaming and emerging tech industries [caption id="attachment_544616" align="alignleft" width="355"]Grand Harbour Grand Harbour in Birgu[/caption] Pairing up with Von der Heyden Yachting, SiGMA Group will hold a sunset dinner aboard the Riva yacht for top tier clients from the gaming and emerging tech industries on the 19th of April, at 18:00.  Leaving from the iconic Grand Harbour in Birgu, the VIP event will include a private chef and sommelier. Pre drinks will kickstart the evening, before sixteen of the industry's top leaders sit down to a carefully thought out menu with a fine wine pairing. About the Riva yacht [caption id="attachment_544567" align="alignright" width="300"]Riva yacht view from a terrace Riva yacht at sea[/caption] With a cruise speed between 8 and 25 knots, the luxurious Riva yacht is more than just a charter. Offering a bespoke experience and a highly experienced crew, the Riva yacht makes your home at sea feel like paradise with exemplary service, mouth-watering gourmet cuisine, beautiful destinations and world class accommodation as it takes in breath taking Mediterranean destinations.  [caption id="attachment_544593" align="alignleft" width="300"]IVA 90 ARGO IVA 90 ARGO Bar table[/caption] The RIVA 90 ARGO is a spectacular example of Italian design at its finest. In Alberto Galassi’s words, “The 90’ Argo is a flybridge yacht that masterfully combines the spellbinding charm of timeless aesthetics with practicality, stylish research and technological innovation.” The result is one of the most elegant looking, sleek lined yachts where you will feel special no matter which space you choose to relax in.  Guests can enjoy a wet bar with BBQ, full beam Master stateroom on the main deck, a sunset lounge with music on the bow, while the 30sq m aft lounge converts to an al fresco dining area or a big sunbed for relaxing. The yacht also boasts a lounge on the flybridge and the use of water sports equipment. For more information and availability on this exquisite Riva yacht, please contact [email protected].   Join us for SiGMA Americas – Toronto: Toronto is the perfect hub for SiGMA’s growth in North America, making it a nexus of networking and business development in the region with regards to land-based, iGaming, sports-betting, and more. Playing host to a massive iGaming industry, Toronto will be the home for the SiGMA Group’s initiative to link the industry pioneers of the continent together for 3 days of networking, workshops, and awards. To learn more about sponsorship and speaking opportunities or to inquire about attending the event, please contact Sophie on [email protected].
Katy Micallef 1 year ago
SPiCE 2020 – two months to go
The event will gather professionals from the iGaming industry with a focus on Asia

SPiCE 2020, the biggest assembly of stakeholders from the gaming and betting industry in the Indian subcontinent, will kick off in less than two months, on 25th - 27th March.

Content Team 4 years ago
In a first for SiGMA, Americas opens its doors to thousands in Toronto
Expect the following days to be filled to the brim with spectacular events aiming to connect the most outstanding Canadian industry leaders in Toronto In a first for SiGMA Group, the SiGMA Toronto expo has just opened its doors to the eagerly awaiting delegates. After months of intense expectation and preparation the day of the premiere in Toronto, Canada's capital of innovation, is finally here. Expect these days to be filled to the brim with spectacular events aiming to connect the most outstanding industry leaders under one roof. What went down yesterday: Events started yesterday with a Beer Tour around Toronto where guests were offered Tasting Flights and Samples during their three brewery visits. Expert beer guides were present along the way educating them the whole process. Other events also included a competitive-friendly poker tournament, global gaming women networking drinks reception as well as dinner and welcome drinks. Experts exchanging opinions on stage: With the Summit taking center stage in Toronto, expect today's conference to be graced with a hand-picked selection of global experts in the affiliation and gaming scene taking the limelight in discussions related to all industry-related things. Our panels are divided into two different topics. The first cohort between 9 am and 13:00pm will focus on the Sports Betting and esports scene. This will include insights into sports wagering in Ontario, payments for regulated iGaming and Sports betting, and fair peer-to-peer skill-based play. SiGMA Americas Pre RegDay one will also host the first SiGMA Americas Pitch competition in Toronto – always a crowd favorite the SiGMA Pitch draws crowds as ten exceptional business startups take to the stage to battle it out for a prize pool that includes mentorship, and media exposure, and investment opportunities. Therefore at 1 pm, we invite our conference audience present to witness potential unicorn companies taking the SiGMA / AGS stage for a heated competition that could launch one start-up dream into reality. One exceptional start-up could be a chance to take 500,000 in an equity investment fund. As soon as the start-up pitch comes to a close the stage will get transferred back to a conference stage. Interested in online affiliation and digital marketing? Today is your day. From culture, content, cross-border affiliation, and NFTs, we invite all our delegates to engage in our panel discussions. While the conference discussions are taking place on stage, Workshops will also be occurring at the same time. Here delegates can engage in intensive discussion and activities on a particular subject such as masterclasses, investor workshops, and introductions to the GameFi and Metaverse ecosystem. Want to check out the agenda and see what you want to tune in for? Click here. Striking connections: After a long day on the expo floor and conference discussions from the industry's best and brightest, our lucky delegates will be treated to two very exciting ways to celebrate the night away. All SiGMA expo pass holders have free entry to the networking drinks taking place at the Lobby Westin Harbour Castle. Here delegates can mingle, enjoy drinks, and exchange business cards. This will be taking place from 18:00 to 20:00 pm. This is the best place to be for a well-spent evening of connection-making. To conclude the first day, an exclusive iGathering dinner at Against the Grain will also be meant to facilitate networking among the delegates present. If you need any help at any time, visit the Registration Helpdesk, staff and conference helpers will be on hand at the start of each session to provide any further clarification you might need. We hope you have a good first day at the conference. You can follow along on our social media platforms, and websites, or watch live from our YouTube channel to make sure you don't miss the action. Join us in Belgrade, Serbia from the 22-25th August: Renowned for its beautiful scenery, delicious cuisine, rich culture, and penchant for parties, the Balkans have been sought after by both tasteful tourists and entrepreneurs with an eye on the growing iGaming ecosystem calling the region home. As the home to the global Gambling community, the SiGMA Conference is known far and wide for its enlightening panels, inspiring speeches, ample opportunities to invest and network, and the ability to do it all while having the time of your life. Join us in Belgrade for the best the industry has to offer and for a window into the future of worldwide gambling. To learn more about sponsorship and speaking opportunities or to inquire about attending the event, please contact Sophie at [email protected]. https://www.youtube.com/watch?v=Cl4jfoWUvBU
Maria Debrincat 1 year ago
Entering the African Market: Experts’ insights to operators
Last January, industry experts gathered at the SiGMA Africa Summit in Nairobi, Kenya, to discuss the opportunities and challenges of entering the African market. SiGMA Africa Summit panel explores entering the African Market The panel, titled "Entering the African Market - What New Operators Need to Know," featured seasoned professionals from the iGaming industry who shared their insights and experiences on doing business in Africa. [caption id="attachment_811961" align="alignleft" width="353"] Moderator Aideen Shortt alongside panellists Alessandro Pizzolotto and Bernice Mwihaki Kariuki.[/caption] The panellists discussed the potential of the African market and highlighted the need for operators to understand the cultural and regulatory landscape of each country. They emphasized that a one-size-fits-all approach to the African market is unlikely to be successful, and that it's important to tailor products and services to the specific needs, preferences and regulatory requirements of each market. Take as an example Ethiopia's major focus on virtual sports, compared to the traditional sportsbook aspirations of Nigeria, Kenya and South Africa. Another important point raised during the discussion was the need for operators to build trust and credibility with local stakeholders, such as regulators, operators, and customers. The panellists stressed that this requires a long-term commitment to the market and a willingness to invest in building relationships and establishing a presence on the ground. Alessandro highlighted the correlation between trust in new operators and the cost of licensing required for operation in a country. He compared the cost of obtaining a license in Europe, giving the approximate example of two million euros, to the significantly lower cost of licensing in Kenya and other similar countries, which only costs tens of thousands of euros. This cost difference means that operators may be more willing to take risks in countries like Kenya, whereas in Europe, operators may be more cautious due to the significant investment required and are more easily trusted to be serious about their operations. The panel also touched on the challenges of navigating the complex regulatory environment in Africa. They noted that regulatory frameworks vary widely across different countries, and that operators need to carefully navigate local laws and regulations to avoid running afoul of the law. This can be particularly challenging for new entrants who may not be familiar with the intricacies of each market.
To be successful in a saturated market, quick adaptation to new regulations is key. Failing slowly is a luxury you cannot afford. Therefore, it's crucial to adapt quickly. Regulations apply to everyone, and it's an opportunity to stay ahead of the game. When a new regulation affects one company, it also affects others, so quick adaptation is necessary for success - Bernice Kariuki
Despite the challenges, the panellists expressed optimism about the potential of the African market. They highlighted the growing middle class, increasing access to technology, and the continent's youthful population as key drivers of growth in the region. They also noted that there is a growing interest in iGaming in Africa, and that operators who are able to navigate the challenges and establish themselves in the market are likely to reap significant rewards. Who's who? Alessandro Pizzolotto - Co-Founder and CEO, Stm Gaming - Panellist Panellist discussing entering the African Market Alessandro Pizzolotto is a co-founder of Gamerevolution S.r.l, a leading online affiliation company in Italy with a particular focus on poker. With over a decade of experience in the iGaming industry, he has honed his skills as a manager and an executive, working on various gaming-related projects. In 2017, he co-founded STMGaming, which quickly became a Btobet Certified White Label Partner and gained the right to resell white label solutions in Europe and Africa. Alessandro created a team of skilled professionals and a ready-to-go package that caters to the needs of the growing market. With Btobet's support, they strive to enhance their offerings daily by improving software and services provided. Bernice Mwihaki Kariuki - Head of Marketing, Aubrey Group - Panellist Panellist discussing entering the African Market As a Head of Marketing in the lottery and gaming industry, Bernice has over 7 years of experience in traditional and online media planning. She has worked with startups and established brands, helping them to excel in the currently saturated Kenyan market. Bernice is a results-oriented marketing professional with expertise in strategic planning, business development, and creating innovative plans that drive the bottom line. She has a proven track record of identifying issues, developing solutions, and managing projects. Bernice is also an excellent negotiator and communicator who excels at building focused and goal-oriented teams. Aideen Shortt - Founder and CEO, Lilywhite L - Moderator Aideen Shortt is a veteran in the interactive gambling space, with over 10 years of experience in senior and director-level roles in both operator and supplier sides of the gambling market. She has been an active participant and speaker at global industry events and has an extensive network of contacts. Aideen has held director-level roles at Skybet and Chartwell Technology and has also worked with Paddy Power, Clever TV, and Foreshore Limited. She is a writer, social media expert, and ongoing contributor of editorial content for several gambling industry trade publications, including iGaming Business. SiGMA Group to return to Africa in 2024 After a resoundingly successful iGaming Summit in Nairobi, Kenya last January, SiGMA Group has been invited back for a reiteration in 2024. Dr. Jane Makau, Chair of the Betting Control and Licensing Board in Kenya, thanked SiGMA Group for choosing Kenya to host their debut in Africa. She welcomed delegates to Nairobi and highlighted the expo's potential for discussing emerging trends, identifying opportunities, experiencing new gaming products, and doing business in Kenya. SiGMA Group is looking forward to welcoming its African clients and delegates to its annual African Summit next year. Check out our website for more information about our upcoming events, and visit our news page for the latest industry news from around the globe. https://youtu.be/fyWVLftqCjs
Matthew Calleja 6 months ago