Enteractive launches (Re)Activation Cloud platform for Japan

Posted: Jun 04, 2020 17:22 Category: Posted by Kyle

Japanese iGaming market will benefit from a bespoke CRM approach

Enteractive, the leader in player reactivation and retention, has launched the company’s (Re)Activation Cloud plug-and-play solution in Japan, marking the first step into the burgeoning Asian market

Brands will benefit from Enteractive’s personalised approach to player engagement, which is so culturally important in regions like Japan, where great customer service is rewarded with brand loyalty, while failures can be treated more unforgivingly.

enteractive Mikael Hansson, Enteractive founder and CEO.

As the Japanese iGaming sector enters maturity, both local and Western operators are seizing opportunities to enter the market, and Enteractive’s unique approach to customer relationship management brings new cultural relevance to player reactivation and retention – the (Re)Activation Cloud is driven by human interaction and personalised conversations on behalf of a brand, bringing empathy and a human touch to standard automated services.

While boosting operators’ P&L through personalised activation and reactivation of dormant or lapsed player accounts, each team at Enteractive is trained with responsible gambling measures at its core. Alongside a roster of impressive language expertise, it’s crucial for teams to understand local social and economic attitudes when it comes to online gambling.

Mikael Hansson, Enteractive’ Founder and CEO, said: ‘We’re incredibly excited to launch in this new and fast-growing market. Japan offers so many opportunities for iGaming operators in 2020 and beyond, and now Enteractive is there to help them navigate uncharted waters with their most important assets – the players.’

Although Japan is a new foray for the Malta-based brand, Enteractive is well established in European markets, with clients such as Betsson, GiG, and Kindred enjoying increased conversion and retention through the company’s (Re)Activation Cloud platform, delivering Retention-as-a-Service expertise and boosting player deposits and engagement.

Both GDPR and G4 compliant, with bespoke systems built for operator compliance and player protection, Enteractive has a reputation for exceeding client expectations and delivering increased revenue results through low-risk performance-based models.


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