fbpx

SiGMA

eSports.Studio domain goes under the hammer

Posted:: Oct 19, 2021 09:11 Category: Asia , Esports , M&A Action , Online , Posted by Marie

eSports.Studio domain to be auctioned off as the Agency Asia Media group liquidates several key assets across Asia

Publishing group Agency Asia Media has ceased trading with the group opting to liquidate a bundle of its holdings, including several rare domains: esports.studio, esportsbet.asia and its masthead, agency.asia.

Agency Asia Magazine was a well regarded branding and advertising news site in Asia. Its publisher commented that it had fallen foul of Covid and would therefore auction off some assets in November to consolidate and return to fight another day.

The valuable eSports.Studio domain was originally earmarked to become an eSports and gaming oriented Exchange Traded Fund (ETF) focussing on Asian markets in 2021. That domain website will, however, be keenly sought after as a strong identifier in a market where big brand sponsors are looking to be associated with eSports.

The AA publisher said he envisages any number of global brands will be hungry to take ownership of the domain: “It’s either the coke.esports.studio or pepsi.esports.studio; audi.esports.studio or mercedes.esports.studio – it leads to one brand owning the www.esports.studio, a blank canvas for a big brand to create a strong identity”.

Agency Asia Magazine will also be auctioned off, complete with existing editorial content and social media.

The various assets including Agency Asia Magazine – www.agency.asia – and www.esports.studio will be auctioned online on “Cyber Monday”, 29 Nov 2021 and registrations to view the auction details can be made at the www.esports.studio website.

 

Next up: Malta Week

Don’t miss out on amazing networking opportunities and exclusive industry insights at Malta Week. Four leading shows will bring the best of the business back-to-back to a first-class meeting point. Malta Week will consist of SiGMAAIBCMed-Tech World and AGS, each presenting the top developments of their focal industries.

The cross-collaboration of each brand makes Malta Week the number one destination for leading think-tanks of the gaming sector, emerging tech, digital health, and digital marketing. The middle of the Mediterranean is the perfect place for multi-faceted business deals and face-to-face conversations with leading affiliates, policymakers, and thought leaders.

Related Posts