EveryMatrix breaks new ground in U.S. with first content aggregation deal with betPARX

February 12, 2025

EveryMatrix breaks new ground in U.S. with first content aggregation deal with betPARX

EveryMatrix has achieved a major milestone in its U.S. expansion by launching its first content aggregation deal in North America. The company’s renowned SlotMatrix platform has officially gone live in New Jersey with the betPARX brand. This collaboration begins EveryMatrix’s push into the highly competitive U.S. market. This partnership shows EveryMatrix’s ability to deliver diverse content and advanced player engagement tools to its partners.

A strong partnership for EveryMatrix and betPARX

The partnership between EveryMatrix and betPARX stands out for many reasons. It represents EveryMatrix’s first aggregation agreement in the U.S. market and positions betPARX as a key player in offering its customers exclusive, high-quality gaming experiences.

Under the deal, betPARX now has access to a diverse selection of EveryMatrix games and third-party live and slots content. These include top-tier studios like NetEnt, Red Tiger, NoLimit City, Big Time Gaming, and Evolution Gaming’s ‘One Stop Shop’ portfolio. This deal comes as EveryMatrix concluded 2024 on a high note, reporting €181 million (£149 million) in annual net revenue.

This collaboration establishes EveryMatrix as a premier content supplier for U.S. operators and strengthens betPARX’s market position by offering its players unique and exclusive games.

“Our integration with EveryMatrix means our players will benefit from superior gaming experiences by accessing the most in-demand titles, amplified by numerous gamification features that will further level up their enjoyment and engagement. We’re excited to see the results across all three states,” said John Dixon, COO at betPARX.

Exclusive content and gamification for betPARX players

Through this partnership, BetPARX’s customers can enjoy exclusive EveryMatrix content, including the latest games from their portfolio. Also, players can access a vast library of third-party content, offering a diverse and dynamic gaming experience. This includes Evolution Gaming’s ‘One Stop Shop,’ a first for the U.S. market through EveryMatrix’s integration.

Free spins, leaderboards, and tournaments make gaming more fun. EveryMatrix’s tools add to the excitement, giving players rewards that keep them hooked and coming back for more.

Erik Nyman, President of EveryMatrix Americas, expressed the importance of this milestone, saying, “Going live with our first-ever aggregation agreement with such a great partner as betPARX is a real milestone for the EveryMatrix business in North America.

“Not only does our SlotMatrix platform open the door to a vast variety of content from leading iGaming suppliers such as EveryMatrix Games and Evolution, but it crucially also means betPARX customers can now significantly enhance their gaming experiences by playing the best and most exciting slots and live games the US market has to offer.”

SlotMatrix is set to launch in more states

Although the partnership currently lives in New Jersey, EveryMatrix is looking to expand its presence in other key U.S. states. The company plans to bring the SlotMatrix platform to Pennsylvania and Michigan in the coming months. This expansion will allow EveryMatrix to solidify its role as a significant content aggregator for betPARX across multiple regions, ensuring the operator can offer players a consistent and high-quality gaming experience nationwide.

With over 300 studio partners and 33,000 games, SlotMatrix is positioned as the largest casino content aggregator in the iGaming industry. This extensive portfolio gives betPARX a competitive edge. This vast portfolio gives betPARX a competitive edge and strengthens EveryMatrix’s standing as a key player in U.S. iGaming. New Jersey Assemblyman Clinton Calabrese recently introduced bill A5196 to regulate the sweepstake casino industry. This bill marks a shift in how these platforms will operate within the state.

Everymatrix’s vision for U.S. iGaming growth

EveryMatrix’s efforts to grow its footprint in North America demonstrate its broader vision for the U.S. iGaming market. The company holds licenses in key states like Ontario, New Jersey, Michigan, West Virginia, Connecticut, and Pennsylvania and serves over 300 global customers. Through strategic partnerships like this with betPARX, EveryMatrix is positioning itself as a leading provider in the U.S. iGaming space.

EveryMatrix remains committed to safer gambling practices. The company’s initiatives, including a WLA Safer Gambling Certification in September 2023, highlight its dedication to delivering responsible gaming solutions that protect players while offering fantastic gaming experiences.

This collaboration with betPARX is just the beginning for EveryMatrix. With a strong portfolio, innovative tools, and a commitment to expansion, the company is poised for continued success in North America.

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