Exclusive: how to anticipate crises and stand out in regulated markets with Gabriel Quiliconi
This article was first published in Portuguese on 19 February 2025.
Adapting to ever-evolving regulations is challenging for any organisation in the business world. Gabriel Quiliconi, a specialist in governance and regulation, shared various insights into his career and the importance of regulatory resilience in an exclusive interview with SiGMA. With experience in the pharmaceutical, tobacco, and, more recently, gaming and betting regulatory consultancy sectors, Quiliconi emphasises how a proactive strategy can turn challenges into opportunities.
A multisectoral career
Gabriel Quiliconi began his career in law, focusing on corporate and regulatory law. His involvement in different sectors gave him a broad perspective on companies’ difficulties when dealing with complex regulations. During his time in the tobacco industry, he realised the importance of monitoring current regulations and future trends to anticipate risks in advance.
With this background, Quiliconi developed a unique approach based on scenario analysis and regulatory crisis prevention. He highlights that, in highly regulated sectors such as tobacco and betting, the ability to foresee and influence the regulatory debate is crucial for business sustainability.
The role of governance in crisis anticipation
Effective corporate governance is not merely a set of rules but about creating flexible structures that allow companies to adapt quickly to new regulations. Quiliconi argues that many companies operate reactively, “putting out fires” rather than preventing them. He proposes that organisations adopt an adaptive governance model, building scenarios and strategies that minimise future impacts.
A clear example was the implementation of statutory directors in the betting sector. While this is a significant advancement, Quiliconi notes that challenges remain in ensuring these roles are carried out efficiently and aligned with companies’ regulatory and strategic needs.
The regulation of sports betting and casinos is a major topic of debate in Brazil. Quiliconi points out that, despite progress, many companies still operate in a fragmented manner without a long-term strategy. He stresses the importance of continuous dialogue between the private sector and regulators to ensure a stable and secure business environment.
Advertising is one of the key areas of discussion within this sector. With different regulatory bodies influencing the rules, there is uncertainty regarding which practices will be permitted in the long run. Quiliconi suggests that companies comply with current requirements and develop flexible strategies to react swiftly to future changes.
The importance of regulatory intelligence
To ensure resilience, Quiliconi recommends that companies adopt regulatory intelligence frameworks, using data and predictive analysis to understand how new laws may impact their businesses.
“It is not just about following rules, but about actively influencing regulatory debates so that the sector as a whole benefits.”
He also warns of the need for constant monitoring, citing that the betting sector faces increasingly restrictive regulations, and companies that fail to adapt quickly may suffer. Quiliconi Consulting’s work has helped organisations navigate this dynamic regulatory landscape.
The future of Quiliconi Consulting
Gabriel Quiliconi revealed that his consultancy invests in technology to enhance regulatory and legislative intelligence. He aims to provide tools that help companies anticipate changes, making governance more efficient and integrated.
“At the end of the day, a company’s survival depends on its ability to react quickly to changes. It is not just about complying with rules but about strategically positioning itself in the market.”
