Felipe Massa renews partnership with Betano and expands actions in the world of betting and sports

February 12, 2025

Felipe Massa renews partnership with Betano and expands actions in the world of betting and sports

The article first appeared in Portuguese on 12th February 2025. Check it out here.

The partnership between Felipe Massa, one of the most renowned drivers in global motorsport, and Betano, a leader in betting and online gaming, has been extended for several more years. This collaboration first began in 2023. This renewal is a commercial contract and a continuation of work to promote sports and encourage responsible gaming practices. These are points that align with Felipe Massa’s values.

Felipe Massa’s journey in sports

Felipe Massa is a name that needs no introduction in the world of motorsport. With a career marked by great victories and historic moments, the Brazilian driver has won the hearts of millions of fans worldwide. His main achievement was the Formula 1 world runner-up title in 2008. Notably, Massa has also won a series of international competitions. This included the Brazilian GP in F1. More recently, he stood out in the Brazilian Stock Car Championship, where he finished as runner-up.

Betano chose him to represent the brand in social responsibility and responsible gaming campaigns, a decision influenced by his journey. The company has been making significant investments in these initiatives.

The partnership with Betano

Betano is one of the largest online betting and gaming platforms today, with a strong presence in Brazil. The brand is part of the Kaizen Gaming group and has invested in several actions to engage the Brazilian public, especially sports fans. For Betano’s Country Manager in Brazil, Guilherme Figueiredo, Massa is more than an ambassador; he is an inspiration who shares the same values as the company. He also highlights that Massa will actively participate in upcoming campaigns on responsible gaming and social initiatives. Likewise, this will increase the visibility of important issues for the betting community, especially in Brazil, where the sector still faces much resistance.

Massa’s partnership with Betano is not limited to advertising actions but also involves exclusive events for fans and brand customers. One of the highlights was the Betano Racing event, where influencers and guests could race side by side with the driver, creating moments of adrenaline and fun.

Another important moment was Felipe Massa’s participation in the Copa América Cup Tour, held in São Paulo. Here, he had the opportunity to interact with football and other sports fans. Massa was also present in Belo Horizonte during the first stage of the Brazilian Stock Car Championship in the city, in yet another action that brought Betano closer to sports fans.

Responsible gaming: a commitment to the user

One of Betano’s flags in its operations in Brazil is encouraging responsible gaming. Undeniably, this is one of the most talked-about topics in this sector in the country. For the brand, users must have fun safely and consciously without compromising their financial or emotional well-being. Regarding this, Felipe Massa is the ideal person to convey this message.

Massa’s support for responsible gaming campaigns has been an essential pillar of this partnership. In several campaigns, the driver has reinforced the importance of playing responsibly, preventing betting from becoming a problem for users. Betano has also promoted educational actions to identify risk behaviors related to gaming and seek help if necessary. Felipe Massa commented on the renewal of the partnership:

“Every event and activation we have done together was created with one goal in mind: to create unforgettable moments for sports fans. It is a pleasure to continue this collaboration, and I’m looking forward to achieving more together in the coming years.”

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