Full Throttle: Rubens Barrichello heads to BiS SiGMA Americas 2025
Formula 1 icon and 11-time Grand Prix winner Rubens Barrichello, who currently is the Non-Executive Director for Latin America at SOFTSWISS, will take centre stage with the company at BiS SiGMA Americas 2025. His presence reinforces the strategic alignment between elite motorsport precision and the high-performance world of iGaming as SOFTSWISS prepares to showcase its signature software solutions in São Paulo from April 7 to 10.
Barrichello, one of Formula 1’s most accomplished drivers with 322 starts and a career defined by high-speed strategy, now shares his expertise with the iGaming industry. SOFTSWISS, an international technology company with over 15 years of experience, is well-known for developing innovative solutions for the iGaming industry. It holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator.
Barrichello’s active role at SOFTSWISS reflects the company’s strategic focus on deepening its presence in Latin America, one of the fastest-growing iGaming markets in the world. His credibility, local roots and international recognition bring a dynamic edge to SOFTSWISS’ continental strategy. This is going to be his first major appearance at BiS SiGMA Americas under the SOFTSWISS banner. Barrichello recently expressed his excitement about attending BiS SiGMA Americas 2025 in a LinkedIn post, sharing his enthusiasm with fans and industry peers alike.
Barrichello is also scheduled to deliver a keynote speech at the opening day of the conference. With the theme “Engineered for Success” anchoring the company’s campaign at this year’s summit, SOFTSWISS draws a powerful parallel between Barrichello’s extraordinary career and the brand’s market performance. Just as precision engineering defines elite racing, SOFTSWISS also relies on technical refinement and sharp strategy to lead in the digital gaming space.
SiGMA, strategy and a shared vision of success
Barrichello is also featured on the cover of the Brazil edition of SiGMA Magazine. In an exclusive interview, he highlights his cross-industry journey and shares many personal stories that define his view on success and life. You can stay tuned for the latest editions and thought leadership by exploring the SiGMA Magazine publications here.
Join SOFTSWISS at stand M85 at BiS SiGMA Americas 2025 in São Paulo from April 7 to 10. Stay informed with the latest insights by following SiGMA’s global summit series.
