GiG has signed an agreement with Novibet for the provision of its automated affiliate marketing compliance screening tool, GiG Comply
GiG’s self-serve compliance solution enables operators like Novibet to scan and check web pages for content including links and iGaming code red words, links and regulatory requirements across multiple jurisdictions. The tool works by using its rules engine to analyse real snapshots from affiliates’ campaigns and provides operators with the promotional content that is being used in their brands’ promotions.
GiG Comply will help Novibet to make sure that affiliates are aligned with their brand’s marketing message and that responsible gaming measures are visible on relevant pages, and terms and conditions are correct and up to date.
Jonas Warrer, Managing Director of GiG Media, said “ We are happy to have partnered with Novibet, it’s always a proud moment for us when we add a new partner to our growing list of partners for GiG Comply. It’s great to see an innovative operator like Novibet place marketing compliance at the forefront of their business strategy, we look forward to supporting them in creating a safer gaming environment for their players.”
George Gerakanakis, International Affiliate Manager of Novibet, said: “We are looking forward to working with the GiG Comply product to reinforce Novibet’s existing compliance processes. This partnership will help Novibet ensure that our affiliates can continue offering high quality experiences that are fully compliant with regional regulations and requirements.”
Next up: Malta Week
Don’t miss out on amazing networking opportunities and exclusive industry insights at Malta Week. Four leading shows will bring the best of the business back-to-back to a first-class meeting point. Malta Week will consist of events of SiGMA, AIBC, Med-Tech World and AGS, each presenting the top developments of their focal industries.
The cross-collaboration of each brand make Malta Week the number one destination for leading think-tanks of the gaming sector, emerging tech, digital health and digital marketing. The middle of the Mediterranean is the perfect place for multi-faceted business deals and face-to-face conversations with leading affiliates, policy makers and thought leaders.