GRID's widget transforms esports betting with real-time data advantage
With esports betting pulling in $2.5 billion in 2024 and expecting to hit $2.8 billion next year, the sector is gaining momentum. With that in mind, and right in time for a blockbuster summer of competition, data platform GRID has launched Game State, a widget that enables betting operators make the most of live matches.
But this is not just a shiny new overlay; Game State is built to respond to what betting operators already know: esports punters do not behave like traditional sports bettors. They are faster, more mobile, and more data-hungry, and GRID’s tool is designed to match that pace, offering real-time stats that reshape how live betting is delivered.
For sportsbooks, this widget means official, real-time feeds with no delay for internal trading teams, and staggered feeds for customer-facing tools that align with integrity and responsible gambling standards. In other words, sharp data with built-in guardrails.
Designed for mobile, built for the action
Most esports betting happens on smartphones, and GRID has leaned into that with a responsive vertical layout tailored for smaller screens. It’s an obvious move, but one that many platforms still haven’t nailed.
“With Game State, we’re bringing scoreboards, stats, maps, and momentum into a single, sleek experience, optimised for mobile, and purpose-built for the way esports fans and bettors engage today,” says Mikael Westerling, GRID’s Chief Sales Officer.
The widget packs a surprising amount into a small frame, including live dashboards showing match stats, economy tracking, timeline events, and, crucial for operators, up-to-the-minute win probabilities. Mini maps show player locations and movement patterns in real time, giving both punters and platforms more to work with mid-match.
A well-timed launch
The rollout lands just ahead of this summer’s Esports World Cup, a massive 25-event showdown with over $70 million in prize money. Betting volumes are expected to spike, and GRID’s timing could not be better.
The company’s coverage includes top-tier titles like Counter-Strike 2, League of Legends, Valorant, and Dota 2. It is also supplying data for major upcoming events like the BLAST.tv Major in Austin and Valorant Masters in Toronto.
Early results and partnerships
GRID’s tech is already used by BETER, a betting content supplier that has integrated several of GRID’s visual tools. Features like the Map Winner Prediction Tracker and Series Scoreboard are currently part of BETER’s offering.
This collaboration allows us to offer our partners’ customers a more immersive and engaging betting experience, helping them interact with esports on a whole new level,” said Chuck Robinson, BETER’s Chief Revenue Officer.
Everything is fully customisable, from branding to language, and the widgets are flexible enough to work across genres. Whether it is CS2 or PUBG, the same system fits.
GRID’s CEO Moritz Maurer describes the company as “building the storytelling engine of live esports, powered entirely by official data.” It is a succinct way to sum up what they’re aiming for; tools that do not just show scores, but help keep users engaged.
And engagement is becoming increasingly important. Counter-Strike 2 now accounts for more than half of all esports bets, and nearly half of those are placed live. So, as in-play betting continues to grow, real-time tools like Game State are becoming less of a luxury and more of a necessity.
