Working collectively as one industry benefits everyone – Genia Gurevich
The panel, Responsible Gaming Regulation: A Global Perspective took place on the first day of SiGMA CIS & Balkans conference in Cyprus. Here are some of the key takeaways from panellists Kapil Dhiman, CEO of MetaStudios, Elisabeth Isaksson, Head of Regulatory and Compliance for Soft2Bet, Genia Gurevich, the Head of Gaming Group for Porat Group, and David Yatom Hay, General Counsel for Soft2Bet.
The conversation kicks off with a look at the cultural nuances affecting the regulatory landscape.
David Yatom Hay, General Counsel for Soft2Bet, suggests that in countries where gambling is very much embedded in the culture, where there is a long history with the industry, such as the UK, there is an opportunity for the regulators and for people within the industry to make sure anything that is regulated, that relates to the gambling culture as a whole is much more substantiated from new regulations.
What should we be looking for in a regulatory checklist, asks CEO for MetaStudios and moderator Kapil Dhiman.
Elisabeth Isakksson, the Head of Regulatory and Compliance for Soft2Bet, believes that ‘having a solid licensing system is to our benefit and ensures we can continue to operate within that country long term.’
She goes on to emphasise that we should be looking at whether ‘the gaming regulation is something we can work with, and, whether it works for players as well.’
Denmark, she says, is a good example. “The country has a long relationship with the gambling industry, a good regulatory framework, and a good understanding of the industry. It knows how to regulate and supervise the industry.
“Unfortunately however, in some countries we see political influence when it comes to regulation, and not a great understanding of how the industry works or what the player wants.”
Genia Gurevich, the Head of Gaming Group for Porat Group also offers his two cents. He believes that there is a little bit of both factors involved when it comes to influence – with cultural differences and political forces contributing to the ecosystem.
“I do see cultural differences between established cultures that have gambling entrenched in their culture, like Asia and the UK – we also see new regulation in Ontario, and increasing regulation in the US – where they have their own affiliate licensing regime to market their services to operators.
We’re also seeing that Curacao, for example, has experienced a little bit of turmoil and that operators are seeking alternatives, operators are certainly looking for different things.
Seeking a global standard
Elisabeth hopes that we will see a standardisation of operations in the future.
“It makes it easier for businesses to adapt to regulatory requirements to build a product that is coherent between jurisdictions. It also eases the burden of development when going into new jurisdictions – as well as the burden on operational teams when it comes to learning new procedures.”
When it comes to responsible gambling there are some core elements, and they don’t differ too much between cultures in terms of protecting players, she explains. Key tenets include having proper safeguards in place and knowing how to detect patterns that are more accurate and having tech controls for players, like deposit limits.
“I think it’s better when we don’t see too much creative input that isn’t based on proper research – I do think that regulators look at each other and learn from each other and they see what has worked in the past.”
David also agrees, saything that there are self standards you can implement in any regulations, although there are cultural differences where you might need to adjust one element, from one regulation to another. You see this is pretty much widespread across the whole industry, he says.
“If regulators copy this and create standardisation when it comes to the product itself, that would be great.”
Creating a standardisation is obviously important, he goes on to say, but it’s also important to know that when having built the standard there could be differences. A framework is good.
Economic benefits of more streamlined gaming regulations
“Once the US started regulating gaming their revenue grew exponentially. We saw more players acting in the right way. It set the market standard. It sets a good example, everyone will try to match that. If everyone is working on the same level, collectively as one industry – it benefits everyone. Regulators are less keen on imposing harsh restrictions and it allows operators to work with some leeway, concluded Genia Gurevich.”
Head to SiGMA Curaçao this September
Less than 3 weeks away SiGMA Curacao will be held from the 25 – 28 September at Europe’s first integrated resort, City of Dreams Mediterranean. The event is hosted by the Ministry of Finance in association with SiGMA Curacao
Don’t miss this exclusive opportunity to be part of SiGMA Curacao, where you can gain valuable insights into the new gambling legislation, explore the thriving iGaming industry, and connect with key players in Curacao. Check out all the details here.
Register here to secure your place at this landmark event.
The regulatory framework plays a crucial role in the payment industry. Adhering to the rules set by the Central Bank ensures a secure and trustworthy environment for financial transactions.[caption id="attachment_860370" align="alignright" width="300"]
Leonardo Baptista, CEO, Pay4Fun.[/caption]
Thiago Tobias focused on the differentiation that lies in the regulatory aspect of the payment process. He emphasised the need for online gaming operators to work with licensed payment institutions that comply with the rules and regulations set by the Central Bank. He stated, "The differentiation lies in the regulatory aspect of the payment process. Operators must seek licensed payment institutions that comply with the rules of the Central Bank."
Leonardo Baptista highlighted the advancements in technology that have enabled traceability and accountability in financial transactions. He discussed the implementation of robust systems to ensure the legitimacy and transparency of payments, stating, "Technology has allowed for traceability and accountability in financial transactions. By implementing robust systems, we can ensure the legitimacy and transparency of payments."
Cristiano Maschio addressed the intersection of technology and the regulatory framework, making note of the need for payment providers to adapt to changes and remain competitive. He stated, "The intersection of technology and the regulatory framework presents a unique challenge. Adapting to these changes is essential for payment providers to remain competitive."
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Leonardo Chaves, Country Manager Brazil, OKTO.[/caption]
Christian Ribeiro discussed the steps taken by the Brazilian Central Bank in regulating payment methods and its impact on the industry. He highlighted the opportunities for innovation and improvement in the payment landscape, stating, "The Brazilian Central Bank has taken significant steps in regulating payment methods. This has provided opportunities for innovation and improved the payment landscape."
Lastly, Leonardo Chaves addressed the demand-driven adoption of new technologies and payment solutions in the online gaming industry. He stated the importance of meeting customer expectations and providing convenient and secure payment options. "The adoption of new technologies and payment solutions is driven by user demand. Online operators need to meet the expectations of their customers and provide convenient and secure payment options."
Overall, the panel emphasised the critical role of payment methods as a competitive advantage for online gaming operators. By complying with regulations, leveraging technology, and offering secure payment solutions, operators can enhance the player experience and drive growth in the industry.
Hungry for more gaming action? Check out the SiGMA Asia Summit
After the successful completion of the inaugural SiGMA Americas and BiS Summit in São Paulo, Brazil, delegates can continue their journey into the iGaming industry with the upcoming SiGMA Asia Summit.
Join us in Manila this July for a PAGCOR-endorsed event that offers an immersive exploration of the Asian and Philippine gaming markets. Engage with in-depth discussions on gaming regulation, industry trends, and future prospects. Connect with key regional and global stakeholders, and gain valuable insights into the industry. Don't miss this opportunity to be a part of the SiGMA Asia Summit in Manila.
https://youtu.be/lATEHufoUeg
In association with whyiGaming, the upcoming SiGMA Virtual Expo, which runs from the 24th to the 25th of November will include a dedicated area on its floor plan for recruitment purposes.
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In association with whyiGaming, the upcoming SiGMA Virtual Expo, which runs from the 24th to the 25th of November will include a dedicated area on its floor plan for recruitment purposes.
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PAGCOR Chairman, Alejandro H. Tengco addressing the SiGMA Asia Delegation.[/caption]
Embraced with open arms, PAGCOR’s Chairman and CEO, Alejandro H. Tengco was present with SiGMA Group Founder, Eman Pulis to open this, SiGMA Asia’s very first event.
Presented with a gifted portrait from SiGMA in recognition of PAGCOR’s inspirational support of the event, the Chairman also took to the stage to give an opening keynote address.
Beginning by expressing gratitude for all the hard work he inherited as Chairman of the corporation, Tengco brought an abundance of local industry insights in the form of PAGCOR’s plans for the future.
He stated:
“Engagements like this are an effective platform to communicate the organisation’s drive to revitalise the gaming sector in the Philippines. Ensure integrity of gaming industry, seamlessness in curbing illegal gaming operations.”Tengco touched on numerous aspects of PAGCOR’s plans, such as the upgrade and revisiting of regulations and the accompanying regulatory manuals, new project launches, revenue efforts to sustain nation-building projects by the government of the Philippines as well as the landmark shift of the organisation to purely regulatory duties. Highlighting the cutting edge and recognising excellence [caption id="attachment_43545" align="aligncenter" width="1920"]
The Conrad Hotel's Grand Ballroom hosted the SiGMA Asia Awards.[/caption]
The first day of the Internationally acclaimed event was closed by the SiGMA Asia Awards, which brought an evening of prestige and buzzing excitement to the Conrad Hotel's Grand Ballroom.
The generously sponsored BetConstruct-event recognised a total of 26 outstanding companies, showcasing their cutting-edge projects, exceptional services and innovative achievements.
The event also honoured Alejandro Tengco once again for his and PAGCOR’s outstanding contributions to the global gaming sector.
The event was not concluded with the last award, however, as a charity auction in support of the philanthropic organisation, SiGMA Foundation.
Several unique artworks were up for grabs in the spirited bidding contest that included an enigmatic portrait of Filipino national hero and legendary boxer Manny Pacquiao, which sold for €4,000.
SiGMA Foundation
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Board Chairperson of the SiGMA Foundation, Keith Marshall.[/caption]
SiGMA Groups' philanthropic arm has long sought to make a positive difference in various affected areas across the world.
The inaugural SiGMA Asia Summit gave the Foundation an opportunity to interact with its esteemed platform when Board Chairperson, Mr Keith Marshall took to the SiGMA/AGS stage the morning after the SiGMA Asia Awards.
He made an impassioned statement about the enthusiastic and careful work that continues to be carried out:
“I am so glad that the Foundation was given a voice to strive for the voiceless. Putting me on the SiGMA stage here to discuss what we do and how we can collectively work to appease the plight of so many souls across Ethiopia, Colombia and the Philippines has been inspiring. Let’s continue doing what we can, when we can, for whom we can”.Incisive keynotes and re-imaginative industry discussions SiGMA Summits are world-renowned for the industry-leading insights that are brought to the events and for the uplifting visibility the platform provides to innovative new ideas. SiGMA Asia’s maiden event brought innumerable fresh, industry-moulding discussions from global sector leaders. Esports Industry in the Coming Age of AI One example of this was a panel dedicated to understanding artificial intelligence (AI) in the context of the Esports industry. The panel featured Shin Boo Ponferrada a true Esports authority, who brought decisive knowledge to the discussion. He discussed with his fellow panel members Marco Kowalevski Starzz LLC Founder, Co-Founder of Daredevil Media Jared Dillinger, and Alex Chernavin, Senior Development Manager at Oddin.gg. A range of diverse topics was discussed, such as AI nullifying the ability for players to cheat using unauthorised information, the nostalgic importance of many esports concepts and components and the profound capabilities AI has to enhance seminal areas of the sector such as first-person shooter offerings. Marketing beyond your target market [caption id="attachment_43553" align="aligncenter" width="1920"]
Clinton Sparks.[/caption]
Entrepreneurial visionary and award-winning DJ, Clinton Sparks also made a conference appearance.
Giving a keynote address where he re-centred numerous marketing techniques, Sparks focused on expanding companies beyond their current target markets and unlocking the true potential of the gaming industry.
Acknowledging the negative perceptions that many have regarding the gaming industry, Sparks explains how an enterprise can use new approaches that focus on alternative language and connect with people on a more personal level.
The truly positive impact gaming has had and how bringing a diverse approach to communicating with numerous audiences across various platforms was also touched upon in the highly informative speech.
Start-ups and sensational opportunities
SiGMA Asia also gave a host of cutting-edge start-ups an unparalleled opportunity to showcase their most unique concepts and viable ideas to the industry-leading delegation in the form of SiGMA’s coveted exhibition floor.
An impressive number of start-ups were set up across the SMX Convention Center in colourfully exciting booths to display their enterprising ideas in the most creative way imaginable.
SiGMA Pitch
The SiGMA Pitch Competition also saw a return, bringing an even greater opportunity to 6 carefully selected start-ups from the expo floor.
These chosen enterprises were given the prestigious opportunity to Pitch their most unique concepts live on stage before a panel of seasoned professionals and industry-moulding individuals.
Although every contestant benefited significantly from the inspiringly positive exposure, Credexon emerged as the biggest winner, taking the prize with great delight while stating:
“It was really nice for SiGMA to recognise us and to be able to bring something different while still being acknowledged by the market.”[caption id="attachment_41642" align="aligncenter" width="1280"]
Credexon, SiGMA Asia Pitch winners.[/caption]
Centurion FC
MMA fight promotion Centurion also made its pulsating presence known, bringing an interesting format to Casa Ibarra, Manila, on the fight card titled: CFC Rex Orientem.
Attendees exuberant witnessed a thrilling 4-man tournament which culminated in the main event title-awarding bout.
This event marked the fourth and pen-ultimate 4-man tournament forming part of the Centurion FC series intended to climax at the Champions of Champions event later this year where an undisputed Champion will rise above the rest of the field.
Sunset on SiGMA Asia [caption id="attachment_43561" align="aligncenter" width="1280"]View this post on Instagram
The SMX Convention Center, Pasay Manila, The Philippines.[/caption]
Hosting numerous inaugurating events this year, SiGMA’s Asia Summit was no exception to the great successes SiGMA group continues to enjoy.
Bringing unparalleled networking opportunities that connect industry leaders, regulatory powers, innovative start-ups and impactful affiliates together, creating intrinsic industry bonds and a far more supportive infrastructure surrounding the globally significant gaming sector.
Held against the storied backdrop of both a historic and emerging hub in the Philippine capital of Manila, the SiGMA Asia Summit achieved the ambitious objectives set by the organisation to the highest level with only more exceptional events to follow.
SiGMA Balkans/CIS
As a globally recognised nexus for networking, SiGMA Group sets its sights next to the Balkans this September, when the SIGMA Balkans/CIS Summit heads to Limassol Cyprus.
A host of networking opportunities and industry-leading knowledge will be emanating from the much-anticipated event which will pack panel discussions, keynote speeches, start-up pitches and much more into 3 days in the diverse Cypriot city.
https://youtu.be/ULUl5B3N5Ks
Amjad "Angry Bird" Alshalabi, thehighest earning player
from the UAE.[/caption] But the Dubai Esports Festival wasn't just about the thrill of competition. Attendees were also treated to the Initiate Summit, which brought together experts from both the international and regional Esports industry to share their knowledge and insights. The presence of the GameExpo & PopConME is also not to be forgotten, which was a vibrant hub of activity featuring endless fun, live entertainment, and much more. This festival was a true celebration of all things Esports, and it left a lasting impression on all those who were lucky enough to attend. The UAE has a thriving and competitive esports scene, with numerous teams vying for supremacy across various titles. Three standout teams that have garnered attention for their impressive performances are Team UAE, Portal Esports and Geekay Esports, making a name for themselves in CS:GO, Dota 2 and League of Legends respectively. It's worth noting that the UAE's esports scene has produced some incredibly talented players, with 176 players from the country winning a total of $506,023.01 USD across 183 tournaments. Fortnite emerged as the highest awarding game, with players from the UAE earning $165,872.42 USD, making up 32.78% of all earnings. Amjad "Angry Bird" Alshalabi is the highest earning player from the UAE, with a total of $32,404.71 USD in prize money won overall. Notably, $23,416.72 USD of that amount, or 72.26%, was won from playing in Street Fighter V: Arcade Edition tournaments. This impressive showing by players from the UAE highlights the country's growing status as a formidable player in the global esports arena. With such talented players and a supportive ecosystem, it's clear that the UAE has the potential to continue making waves and achieving success on the international stage. Boosting the Dubai Esports scene with expert panels In three days, the SiGMA Eurasia Summit is returning to Dubai for the third time, set on surpassing the impressive achievements of its previous two iterations. A SiGMA Summit means one thing; a jam-packed agenda tailored to satisfy the desires and interests of our visitors and delegates. This includes expert-led conferences, electric networking and night events, and a bustling expo floor. Amongst the dozens of subject covered during the conference, an entire leg is dedicated to the state and development of the Esports industry specifically in the Middle East and North Africa (MENA) region. Starting on Day 1 at 09:30am, experts will take the SiGMA/AGS Stage to discuss crucial topics. In the first panel, Esports expert Wadih al Sayah will be joined by other KOLs to discuss some pertinent, unsolved issues in the industry. Another panel, will focus on the impact of emerging technology on gaming and esports, as well as potential developments and advancements in the sector. Boasting over 18 hours of panels and 150+ speakers across three stages, the SiGMA Eurasia conference is the premier destination for delegates interested in the latest developments in iGaming, Esports, blockchain, and emerging technologies. Don't miss out on the opportunity to attend the SiGMA Eurasia Summit Taking place at the InterContinental Hotel Festival City, Dubai from 13 to 16 March 2023, delegates and visitors can expect a dynamic platform for exchanging ideas and experiences through conferences, exhibitions, and networking. With esteemed operators, suppliers, affiliates, investors, and other influential attendees from the industry, this summit offers a unique chance to learn from the best in the business. With 47% of attendees being C-level or decision-makers, SiGMA Eurasia presents a rare opportunity to rub shoulders with the industry's key players and gain a competitive edge in the market. Act fast and purchase your tickets now to ensure you don't miss out on this exciting event, just three days away! https://youtu.be/QfwRO4oOU5E
Megan Sagriff, VP of Sales at YTZ, gives an exclusive interview to SiGMA News as part of our latest series on affiliates
How did you first get into the affiliate space, and were you always focused on the iGaming sector?
I had zero experience with affiliate marketing when I stumbled into the space. I was fresh out of university with two degrees and no real job prospects. I ended up taking a position as an executive assistant to the then CEO of YTZ. There weren’t enough administrative tasks to keep me busy so I started helping out in different departments of the company, learning the ropes. Within a year I joined the marketing team. Fast forward 10 years; I’m now the VP of Sales. Throughout my tenure we’ve operated in a lot of different verticals but we only got serious about iGaming a few years ago. With the affiliate business constantly changing we felt like we needed to refocus our efforts on a vertical that could bring more long lasting stability. (more…)
After the introductions moderator Dave Pulis asks the panelists to define Defi, following his statement that it's a word that morphs into different definitions from different points of view in the industry, and Tone Vays starts by saying that he blieves that there's only one project in all of blockchain that is decentralized and he says that that, to him, is Bitcoin.
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As part of a conscious effort to commit to a sustainable way of living and working, SiGMA Group has taken the commendable decision to go green and serve vegetarian cuisine at its renowned awards evening, the Europe Gaming Awards. The dinner will be held during Malta Week at The Hilton Malta Conference Centre's Grandmaster's Suite, this 15th of November, at 7pm.
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The SiGMA Gaming Awards, 2019.[/caption]
In embracing this challenge, the Europe Gaming Awards dinner hopes to help bridge the gap between awareness and action, by making it easier for individuals who are consciously engaged to make good choices. Without compromising on style or flavour, the menu will be created by some of the top chefs in the business, bringing a novel twist to the innately held pleasure of good food.
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SiGMA Group COO Sophie Crouzet.[/caption]
SiGMA Group COO, Sophie Crouzet said, “More and more people are seeking to embrace a greener lifestyle and are aware of the huge benefits small actions, such as eating less meat, can bring. We have no doubt that we can offer our guests a great dining experience without compromising on our commitment to the environment.”
SiGMA believes it is small steps like this that help set the right tone. While the meat entrée won’t be served by default, guests still have the option to make a special request, and will be asked to submit their dietary requirements a few days in advance of the event by email.
Alongside premier networking opportunities, this extravagant awards gala will reward leading players in the gaming industry in a celebration of achievement. As well as shining a spotlight on some of the most intriguing and creative projects to change the face of the sector, the glitzy event will also feature an art auction, with all proceeds going to the SiGMA Foundation for a variety of charitable projects. The shortlist for the awards will be announced on the 19th of October, visit our website to find out how you can nominate and vote for your favourite candidates and companies.
Explore the agenda for SiGMA Malta here.
Next up: Malta Week
Don’t miss out on amazing networking opportunities and exclusive industry insights at Malta Week. Four leading shows will bring the best of the business back-to-back to a first-class meeting point. Malta Week will consist of SiGMA, AIBC, Med-Tech World and AGS, each presenting the top developments of their focal industries.
The cross-collaboration of each brand makes Malta Week the number one destination for leading think-tanks of the gaming sector, emerging tech, digital health, and digital marketing. The middle of the Mediterranean is the perfect place for multi-faceted business deals and face-to-face conversations with leading affiliates, policymakers, and thought leaders.
https://youtu.be/wfmJslybFlU
Since the first SiGMA Startup Pitch in 2016, SiGMA has striven to support up-and-coming start-ups and the pitch is once again happening as part of the SiGMA Balkans/CIS summit happening in Limassol next week. The SiGMA Pitch is an invaluable opportunity for start-up to connect to investors and mentors and widen their networking reach. The top start-ups have been shortlisted and will face the judges during the summit.
Here are the SiGMA pitch finalists, appearing below in alphabetical order
AIVOTAR
AIVOTAR is a cloud-based self-service platform and marketplace of fully autonomous AI-driven conversational virtual agents (VA) with omnichannel capabilities including voice, text, and email, which support human-like complex conversations and mimic emotions. Our solution increases efficiency in human resource (operators) utilization while transforming communications with clients to the next level, building a modern technology base for new product creation to boost business digital transformation and reduce operational, marketing, and communications costs. The One of its unique features is its AI import module that automatically creates a virtual agent (VA) based on existing call script and/or call recordings.AIVOTAR started operating in July 2023 and currently has 2 employees.
Curra
Curra is a decentralized crypto processing protocol with the goal of providing a trustless on-chain backend for merchants, custodians, and B2B services, enabling them to onboard the next billion users to crypto. Curra’s uniqueness is its promise to change the way how merchants and custodians utilize crypto processing, providing first-ever trustless on-chain back-end to accept crypto. The Curra Protocol supports most EVM-compatible blockchains, and the company is working towards launching on the Tron blockchain. The brains behind CURRA is Pavlo Luchkovskyi, who has been in the fintech and crypto industry since 2018.
Curra started operating in January 2023 and currently has 5 employees.
Fair Payments Pte. Ltd
FairPay is a young upcoming company that provides Alternative Payment Methods (APM's) that acts as an aggregator to High Risk Merchants in Casino/Gaming/Gambling/Spots/Betting/Lottery as well as FX brokers, Financial Educators and Crypto exchanges Industries from all over the world. We specialized and cover 85% of the LATAM Continent, offering pay-in and pay-out services. Our in-house developed API/Payment Gateway Technology and Back Office work in tandem to provide an exceptional solution for all our clients and partners. We are integrated in a number of Cashiers, facilitating integration of our solutions which are always expanding to cover the demand of our clients and Partners.
FairPay started operating in November 2023 and currently has 5 employees.
Watch the SiGMA Europe 2022 Pitch winnersSiGMA Startup Pitch Winner Surfer Penguin's Founder & CEO Pablo Fernandez and Founder Ruben Arias join SiGMA reporter Panis Pieri in the latest SiGMA interview at our SiGMA Europe 2022 Summit.
SiGMA Europe 2022 pitch winners interview
Pokerload
Pokerload is a mobile app that aims to automate and enhance every aspect of the traditional land-based poker experience. We aim to eliminate tedious processes like waiting in long queues to be seated, searching for nearby poker games and venues, money withdrawal at ATMs and keeping manual records of your performance. Our app offers a hassle-free and enjoyable experience that lets you focus on the game and immerse yourself in the competition without any distractions. A unique feature offered is providing players with a live-feed of updates, news and table status of the local poker games while enabling a digital filtering and requests for the games of their preferences.
Pokerload started operating in September 2023 and currently has 2 employees.
VGM Corp
VGM presents an innovative iGaming platform tailored for businesses to establish their own online gambling websites. It seamlessly integrates a vast array of casino games, sports betting providers, and secure payment options. Operators enjoy complete autonomy in customizing their websites, including game lobby management and site structure modifications. With multi-language and multi-currency support, operators can tap into diverse markets. The platform incorporates robust tools for player management, risk and fraud prevention, bonus creation, and real-time reporting, fostering success in the competitive iGaming industry. Additionally, VGM's powerful site builder tool enables the creation of intuitive, localized client websites within a remarkable turnaround of just 3 days.
VGM Corp started operating in October 2022 and currently has 20 employees.
Why pitch at SiGMA?Legitimization, global visibility and fundraising opportunities are just three of the pluri-faceted benefits previous Start-up Pitch winners have discovered. The most recent SiGMA Pitch was held in Manila during the SiGMA Asia International Summit where Credexon emerged victorious. PalletPal, winners of the Startup Pitch in Dubai at AIBC in 2021, say, “A word to the wise – if you are a startup or entrepreneur considering whether or not to participate in such an event, just remember this: There is no better way to practice pitching, affirm your problem statement, and validate your solution than by taking the stage and telling your story. Win or lose, the experience will only make you stronger.”
Meet the host and panel of judges here.
Join a future SiGMA PitchInterested in iGaming or want to meet the start-up finalists? Join us at SiGMA SiGMA Balkans & CIS Summit: Last Minute Tickets Now Available!
Where does the Netherlands go from here?[/caption]
The opening topic of discussion was the ongoing current situation of the launch of regulated online gambling in the Netherlands. Having been involved in projects in the space for 3 decades since 1989, Pieter Remmers who is the Owner & CEO of Assissa Consultancy in Europe brought in his industry experience into the debate.
Remmers is a veteran in the area of responsible gaming, consultancy and training of gaming industry professionals worldwide. He's worked with big names in the industry such as the IGT, Holland Casino, Kindred, Lottomatica, Unibet and more.
Evidently, there have been multiple delays for the full launch of the online gaming market in the Netherlands and from September 2021, Remmers says that the launch has now been postponed to October. Some of the largest operators are not even allowed to apply for a licence yet he says. From the home-based market predictions, the national lottery including the lotto, all sports betting and Holland Casino will probably be leading in market operations. He predicts a bright future for this market. So far at least 38 companies have already applied for a licence he comments.
Remmers also touches base on responsible gambling saying that in the late '80s the Netherlands was one of the few countries that took notice of problem gambling and took responsible gambling seriously, now other countries follow.
The Dutch technical regulations
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The Dutch technical regulations[/caption]
The next panel interview was entitled the Dutch Technical Regulations and Wesley Kock, Key Account Manager of Internet Vikings takes on this discussion. Online gaming trends during the pandemic surged according to Kock. This upward trend has been attributed to COVID.
Sportsbetting has been taking up quite a significant piece of the pie with operators in the sector reporting close to a 156% growth. The more operators go in the market to operate, the more opportunities to wager there will be available he says.
When asked to give top tips for operators going into the market his reply was summed up in one word: "Research, all of it goes gown to research. You need to know the market. You need to know what you can market and how you can market yourself."
It's a well-established fact that regulations with regards to marketing in the Netherlands are going tough as rules forbidding gambling advertising such as the prohibition of gambling ads before 9 pm are already in place. If operators market themselves correctly, they have a really good chance of obtaining the connections they're aiming to get.
Taking Nordic tech to the next level
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The future of iGaming in the Nordics[/caption]
Anna Dobrovolskaya CMO of Internet Vikings joins our lead reporter Yanni Collins to discuss the future of iGaming in the Nordics. Here they discussed IT infrastructure, data protection, regulations, sustainability and more.
Having started off as a junior sales representative, she flourished to the point of being entrusted with the role of sales manager. Despite the difference in markets, the speaker said that IT systems are fundamental for any operation especially in iGaming where the focus is all online.
Challenges are pretty much the same for the globe but some of them are crucially special for the operations of the iGaming industry. IT infrastructure in gaming is all about the quality of the services, customer satisfaction and retention. Dobrovolskaya stresses the fact that when it comes to online casinos, video sports, esports and more, customers would want it fast and without any disruptions making tech of vital importance for the future of iGaming in the Nordics.
How to best target the Nordic market
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How to best target the Nordic market[/caption]
Three very experienced panellists coming from different fields in regulatory, affiliation and sports join Ruben Portanier, Partner & Director of Gaming Advisory Afilexion Alliance for the next topic tabled.
During this discussion, we had Tuomas Kanervala CEO of Accuscore; Svetlana Kaltenegger, Head of Affiliates at Ellmount Group and Charmaine Hogan, Head of Regulatory Affairs of Playtech.
Various topics of debate such as advertising, marketing, responsible gambling and licence requirements safeguarding players were all mentioned in best practices operators should look out for when targetting the Nordic market.
Although the Netherlands has taken a different political approach when it comes to gambling, what has worked in Denmark and Sweden will definitely have space to work in the Netherlands as well.
It pays to stay ahead
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It pays to stay ahead[/caption]
Two industry specialists in the world of payments and tech come together to share perspectives by taking a look at some of the innovations driving the major growths in the Nordics and the Netherlands. Daniel Buttigieg, Chief Commercial Officer of Apcopay, and Marius Galdikas CEO at ConnectPay discuss online payment methods and security.
Some of the few topics that the panelists touched base on were ID verification, screening, fiat-based payments, bitcoin payments, and smart contracts.
They also discussed an important aspect of payment which is security. Where are transactions originating from and where are they going? The experience for different countries is expected to be different. You can't expect it to be seamless and the same.
This was a roundup of our SiGMA Roadshow Nordics and Netherlands edition, watch the full discussions here. Tune in next month for the SiGMA Americas Virtual Show which will take place from the 13th to the 14th of September and visit our website sigma.world for further information.
SiGMA Americas Virtual 2021:
The SiGMA Americas Virtual show will run from the 13th to the 14th of September, 2021. Features include a fully interactive expo floor, networking chat rooms, and a high-profile lineup of panelists. Beautifully designed booths come equipped with state-of-the-art product displays and chatbox features, while attendees can visit the virtual stage, where a series of panels and keynotes will discuss key topics during the live 2-day conference. Explore the agenda and register here.
https://www.youtube.com/watch?v=61tuV_RzVR0&t=1s
How Dubai Positioned Itself For Cryptocurrency Growth
Blockchain is currently one of the technologies that the government is working on, and Dubai is where all of the major developments are taking place. As its regulators strive for approval of blockchain-based technology, Dubai is well positioned to benefit from the expanding cryptocurrency market in the Middle East. The UAE's government has made blockchain and DLT a priority, launching a number of blockchain-related projects and initiatives, many in conjunction with other countries. In addition to zero corporate taxes, Dubai residents also pay 0% personal income tax on all sources of income, regardless of whether they are generated in Dubai or elsewhere. This makes the city a crypto trader's dream come true.Over 1,000 Crypto Businesses Expected in 2022
As part of its attempts to strengthen its digital economy, Dubai anticipates more than 1,000 bitcoin businesses to be operating by 2022. Dubai and Abu Dhabi free zones have put in place an advanced framework to encourage crypto entrepreneurs to open exchanges while also laying outlaws to safeguard consumers. Dr. Marwan Al Zahrouni, CEO of the Dubai Blockchain Centre, stated that five years ago, no one would have thought that people would come to Dubai to undertake bitcoin business, but that has changed. Dubai is growing more open-minded, and authorities are more inclined to amend rules if they are justified. Consumers and investors are flocking to digital assets as online payments gain traction, and interest in cryptocurrencies and blockchain is booming, particularly in the UAE. According to a poll conducted by London-based Nickel Digital Asset Management, an increasing proportion of institutional investors and wealth managers in the UAE expect to increase their exposure to cryptocurrency assets between now and 2023. The DMCC Crypto Centre, which opened in May to promote cryptography and blockchain technology in Dubai, now houses more than 100 crypto businesses, with 900 more submitting applications for licenses. In the United Arab Emirates, there are around 400 crypto companies. By the end of 2022, Ahmed bin Sulayem, the DMCC's executive chairman and chief, believes the UAE would have "well over" 1,000 crypto firms.Dubai’s World Trade Center Sets Up Specialised Crypto Zone With Binance
The city of Dubai will soon have crypto zones. The Dubai World Trade Centre aspires to provide a full ecosystem for cryptocurrencies and related service providers. The UAE is interested in assisting new crypto-related firms, such as Binance. The UAE government is planning to create a specific zone at the Dubai World Trade Center where all enterprises dealing with digital assets will be able to sell their goods and services. In addition, the DWTC will serve as a regulator for the crypto industry, enforcing strict investor protection, anti-money laundering, counter-terrorist financing compliance, and cross-border deal flow tracing rules. Binance, the world's largest digital asset exchange by value, plans to establish its headquarters in the United Arab Emirates, possibly in Dubai or Abu Dhabi. The governing body of the DWTC has also inked a memorandum of understanding with Binance to share its experience with the country's regulatory organizations.emCash - Dubai’s First Cryptocurrency
Following the success of emWallets, the Dubai government is now leveraging blockchain technology, specifically emCash, to conduct digital currency transactions while maintaining anonymity. It allows peer-to-peer transactions to take place without revealing the identities of the parties involved. And it's certainly simple to transfer money without delay. The best thing about emCash is that it can be used for everyday transactions like paying bills, paying school fees, and so on. Despite the fact that emCash has been successfully launched, the goal is to create a blockchain-based economy. emCash is accompanied by emPay. It's a mobile wallet that may be used to pay for things like movies, bills, meals, school fees, groceries, and leisure activities. So, before making a transaction, one can pick between emPay and emCash. The transactions will be executed in a secure manner in a short amount of time. Because emCash is a Dubai government product, it will appeal to the majority of people, as it is the first time a government has undertaken such an initiative. As a result, rather than utilizing bitcoins, emCash could be used in Dubai. This has the potential to have a bigger impact on bitcoin. Watch Euronews' video on how Dubai is embracing cryptocurrencies.SiGMA Asia 2022 and AIBC Event in Dubai: What to Expect?
We can't think of a better location for our lucky attendees to get a peek of the world of tomorrow than the United Arab Emirates, which prioritises cutting-edge technology through both funding possibilities and favorable taxation systems. Our events have historically attracted thought leaders and industry pioneers from around the world to share their well-earned wisdom through panels, fireside talks, and compelling keynote addresses. Networking events: We'll bring together the brightest brains in the rising tech, affiliation, software, marketing and innovation industries from all over the world during this event! To that end, our sumptuous networking events assist us in allowing thought leaders, industry titans, astute investors, and brilliant entrepreneurs to interact, swap business cards, and unwind. Join in the fun to make the most of your stay during this conference while building your network! CNN has published a video on AIBC's networking opportunities. Watch it here! Awards: While the business is replete of trailblazing movers and shakers who have a track record of upsetting the status quo, our Awards Night honors the rising stars whose achievements deserve the greatest acclaim in the industries. Pitch: A profound affection and appreciation for the start-up is at the heart of SiGMA and AIBC. The Group has always tried to develop teams and ideas that have the potential to expand from a seed stage to taking entire industries by storm everywhere we go. Today's Pitch participants may be tomorrow's market makers, so any astute investor or tech visionary is more than welcome to join in the fun. Apart from all this, throughout the expo, expect delegates and many honorable sheikhs to attend and join the enticing conferences, visit high quality workshops and engage in unique networking opportunities. https://www.youtube.com/watch?v=QFY25Bscd68
If you are looking to buy or sell operations or raise capital and form strategic partnerships, SiGMA’s extensive network offers a premium opportunity to make the right connection for your business.
The SiGMA Group is currently facilitating 20+ simultaneous transactions. The largest deals are transactions for 30 million+, and the smaller deals are in the ballpark of 150K+.
The SiGMA Group has been providing this service for free up till now, but in order to dedicate ourselves to even better service, a percental fee of the successful transaction amount is charged after deal completion.
“We planned to sell our project, and I hadn’t even expected that the SiGMA M&A team would have been so fast and professional. They made the introduction and supported me until the sale has been finally Initiated. Thanks a lot from me and all my partners, I´m looking forward to closely working with SiGMA in the future!”– Andrei Cohen CEO Greenspin
To name a few of the leads that are attracting the most interest at the moment, we represent one large operator targeting the LatAm market that is raising 5 million Euro for expansion. We have a very innovative online casino customer retention software that is raising 450K Euro. There is a casual esports platform that is in the process of raising 1,7 million Euro that has found a very interesting angle to attract future market shares.
“Our strength at the SiGMA Group is to connect and bring the best people together to work on the most promising projects and ventures, our vast network in 4 industry verticals over 4 continents creates a wealth of information and knowledge about the moving parts and timing of imminent success and progress in a number of fields. We are well positioned to support and facilitate our partners on their journey fulfilling their goals”- Marco Ahlgren, Head of M&A at SiGMA Group.
We have Casino operators selling - ranging from 1,5 million to 30 million. Our vast network across 4 verticals gives us the opportunity to represent a portfolio ranging from cryptocurrency exchanges to Affiliate platforms and slots games providers.
To find out more about how SiGMA's M&A Brokerage Services can benefit you, connect with our M&A department by visiting our website - or email Marco directly on [email protected].
SiGMA iGathering
Join us for the next SiGMA iGathering networking event in Barcelona on the 21st of September at 19:30. Indulge in a delish dinner at the El Restaurant Barceloneta while interacting with like-minded individuals as well as the region’s top industry leaders.
For more information on the event please contact Emily on [email protected] or visit our website to find out more about upcoming iGathering events on the SiGMA calendar.
https://youtu.be/ilfuICslHSM
SiGMA Toronto
[caption id="attachment_519565" align="alignleft" width="300"]
The SiGMA iGathering in Toronto '22.[/caption]
SiGMA Toronto, which takes place from 6-9 June, will focus on leveraging the natural synergy between the emerging tech and iGaming sectors, taking advantage of an industry enjoying rapid growth following recent iGaming reforms through the legalisation of single-game sports wagering in Canada and the launch of Ontario’s regulated iGaming market.
In addition to a full agenda of expert-led panels and workshops, a high-energy expo floor offers a direct line to some of the top brands in the business - making it an ideal place for networking and brand exposure. Delegates can also expect plenty of networking occasions during the summit, with a number of dinners taking place in the evenings.
The event will also host three award evenings, catering to the gaming, emerging tech, and marketing verticals. In addition to handing out accolades, the awards will also host a charitable auction, the proceeds of which will be diverted to SiGMA Foundation - the company’s charitable arm.
The summit will incorporate SiGMA Group’s emerging tech and affiliation brands; AIBC and AGS. This cross pollination between the verticals brings added value to delegates looking to explore new opportunities in complementary frontier sectors.
Asia Awards 2022:
The Asia Awards will be held during the first edition of SiGMA Asia. Alongside premier networking opportunities, the gala event brings together luminaries in the industry for an evening of recognition and celebration of achievement, attracting a guest list of over 300 esteemed individuals to its inaugural debut. Give recognition where it’s due by nominating someone whose work has created a positive impact on the industry. You can join us and witness the most intriguing and creative projects changing the face of the sphere. Book a seat at the Asia Awards by sending your request here.
Mandaluyong City, Manila, The Philippines.[/caption]
This opening is a simply massive step for the esports industry in the Philippines, a sector which has been gaining intrinsic significance to the Filipino economy, employment, and community engagement in recent times.
This is yet another reason for SiGMA Asia’s momentous Summit to head to the Philippines' storied capital of Manila, from the 19th to the 22nd of July.
Esports focus at the SiGMA Asia Summit
Day 2 of the industry moulding event will see an entire conference dedicated to the esports industry as a whole and in the vibrant context of the local sector.
This will include, “Esports of Today - is it's Just a Distraction or a New Vision of All Sports”, which will feature 3 C-level executives holding positions at some true industry giants.
A regional analysis will also be included comparing the diverse industry surrounding both sports and esports. This incisive panel will feature Jaydeep Chakravartty, now a gaming consultant and former member of the Meghalaya Gaming Commission in India.
The inescapable rise of AI will also be contextualised for the global esports industry in a panel bringing some true movers and shakers in both the esports and AI development scene.
Andrea Domingo, chairperson and CEO of the Phillipine Amusement and Gaming Corporation.[/caption]
The iGaming industry exhibition that will take place in Malta from 15th to 20th of November. Content for crypto casinos, the interest in which is growing literally day by day, will be in the focus of the provider. All attendees will have a chance to get acquainted with the first “crash” mechanics game in the BGaming collection called Space XY. With a simple interface but highly entertaining playing process, the title meets the latest iGaming trends and is going to gain popularity in a blink of an eye.
[caption id="attachment_283590" align="alignleft" width="117"]
Alexandr Shavel, Head of BizDev Department at BGaming.[/caption]
“SiGMA is considered one of the largest iGaming shows. We expect to have fruitful days in Malta and we’re extremely glad to showcase Space XY. It’s a completely new product for us. We follow all the market tendencies and we are sure that Space XY will be in demand! We’re also working on a set of crypto dice games and will be glad to offer operators new versions of Plinko, Rocket Dice, Head & Tails. Of course, we have prepared some special offers that will surprise our clients,” noted Alexandr Shavel, Head of BizDev Department at BGaming.
Hundreds of exhibitors will also get the opportunity to get acquainted with top studio titles including so-called Brand Exclusive games. The solution which is already well-estimated by the industry leaders will be presented at the BGaming booth. Each Brand Exclusive title is customized according to the operator's requirements and preferences giving the opportunity to embody creative ideas and follow the casino design features. It allows the operator to increase the player's loyalty to the game and boost the turnover. Stake, Bitstarz, PlayAmo, VBet, and other reputable operators have Brand Exclusive titles in their collections.
For the past two years, BGaming has shown rapid growth. MGA license received in March 2021, allowed the provider to boost its international reach and widen its partner’s network by giving access to the various portfolio of online casino games. The studio has also launched Help Center for clients that allowed to accelerate the integration process and make it easier.
BGaming is a fast-growing game provider converting gaming into gaming. Thanks to an expert team and a player-driven approach the studio creates innovative and engaging products featured on reputable platforms and 550+ online casinos worldwide. BGaming is the world’s first to support cryptocurrencies and offer Provably Fair games. Today the brand's portfolio includes 65+ products with HD graphics and a clear user interface for every device.
Next up: Malta Week
Don’t miss out on amazing networking opportunities and exclusive industry insights at Malta Week. Four leading shows will bring the best of the business back-to-back to a first-class meeting point. Malta Week will consist of SiGMA, AIBC, Med-Tech World and AGS, each presenting the top developments of their focal industries.
The cross-collaboration of each brand makes Malta Week the number one destination for leading think-tanks of the gaming sector, emerging tech, digital health, and digital marketing. The middle of the Mediterranean is the perfect place for multi-faceted business deals and face-to-face conversations with leading affiliates, policymakers, and thought leaders.
This game brings a new dimension to the gameplay experience. Our team is excited to collaborate with the gaming studio to bring this innovative game to life, and we can't wait for players to experience the thrill of NFT-based gaming on Tezos blockchain. We anticipate that this partnership will serve as a fundamental building block of our mutual dedication to transform the gaming sector" Om Malviya, President - Tezos IndiaAccording to a press release by the company, the Cricket Stars NFT marketplace will allow players to interact with other players and use Tezos wallets to trade, buy and sell their cards through the in-game store without using cryptocurrency. The Cricket Star NFT marketplace is powered by the Tezos blockchain. Ravi Kiran, founder of GoLive Games was pleased to share his delight about the studio's partnership with Tezos India.
Our partnership with Tezos India is an astounding statement of blockchain technology becoming an integral part of the gaming industry. Cricket Stars offers an unmatched gaming experience to our valuable users in the form of unique NFTs and we are thankful to the Tezos India team for powering our NFT marketplace," Ravi Kiran, Founder - GoLive Games.Kiran also spoke about the power of blockchain technology in relation to its role in the gaming ecosystem. Related topics: Overcoming identity verification in Brazilian gaming sector SiGMA Insight: Paving the way for ESG in the gaming sector STOP PRESS: SiGMA Americas – World iGaming Festival will take place in Sao Paolo from 14 -18 June.
The Royal Casino in Riga.[/caption]
The event takes place alongside generous sponsorship from Revpanda, AlphaAffiliates.com, Amber Studios, and Spin Wise.
The Royal Casino SPA & Hotel Resort is a prestigious 5 star hotel and entertainment center located in Latvia's capital, Riga. Bringing elegance and luxury, the resort offers the perfect setting for an intimate dinner with fellow industry leaders.
For more information on the event please contact Emily on [email protected] or visit our website to find out more about upcoming iGathering events on the SiGMA calendar.
SiGMA Americas
The SiGMA Americas Virtual show will run from the 13th to the 14th of September, 2021. Features include a fully interactive expo floor, networking chat rooms, and a high profile line up of panelists. Beautifully designed booths come equipped with state-of-the-art product displays and chat box features, while attendees can visit the virtual stage, where a series of panels and keynotes will discuss key topics during the live 2-day conference.
Explore the agenda and register here.
https://www.youtube.com/watch?v=61tuV_RzVR0&t=1s
“Education is the best weapon against poverty.”[/caption]
Address by CPO Keith Marshall and Austin Cachia
The SiGMA Foundation's Chief Philanthropy Officer Keith Marshall has led the Foundation through thick and thin since its inception. Keith spoke of Ubuntu, a South African concept encapsulating the human virtues of compassion and humanity.
“I have been to many countries, but if there is one which holds Ubuntu close to its heart, it is Ethiopia and its people.”
There are many difficulties and pitfalls on the road to charity. In a heartfelt call to action, Keith remarked “Fundraising is never easy. You can find a hundred problems every day. We must find the one reason to keep on going. The children in front of us are that reason today.”
“We gathered here today to inaugurate the school that will bring hope and change in Bonga,” said Austin Cachia, the Foundation’s treasurer, and Keith’s right-hand man. “This is the result of hard work and dedication of countless people who have come together to make a change in this world.”
Austin also highlighted the collaboration and commitment to charity of Browns Pharmacy and Missio.
The School’s three namesakes
Jonathan Chetcuti - Playgrounds
Speaking on behalf of Jonathan Chetcuti, the namesake for the playgrounds in the school, Jonathan Dalli remarked on Chetcuti’s mantra for life centred on sports.
“Jonathan believed that sports was the foundation for life, or in his words “the university of my life”. The principles he learned from sports - dedication, determination, discipline, respect, teamwork, and above all, the importance of having fun - guided him throughout his life.”
Karl Pace - Kindergarten
“The joy of living is something which Karl Pace embraced in his way of life,” Jonathan Galea opened his speech in reference to his late cousin.
“Karl’s dream was to empower children through education. Thank you to all who’ve helped to make this dream come true today.”
Rebecca ‘Becs’ Zammit Lupi - Junior Secondary School
Darrin Zammit Lupi spoke on behalf of his daughter, Becs, who two years ago lost her life at the age of 15 after a long illness. “Becs believed in access to education. When she was sick in hospital, she became very frustrated that her education came to a sudden halt, and campaigned for the introduction of online education for teenagers in hospital” he remarked.
“She will live on through this school and the children here will now be part of her extended family.”
WATCH what went down this morning:
https://www.youtube.com/watch?v=cGXpsTzg-Mo
About SiGMA Foundation:
SiGMA Foundation is the philanthropic arm of the SiGMA Group, reflecting the company’s commitment to supporting those in need around the world through fund-raising activities, charity, education, and crucial skills to enable self-confidence and personal empowerment. The organisation operates with a focus on transparency and all accounts are available on request. https://www.youtube.com/watch?v=oBnkhmGILNI
With Gamalyze implemented on bettingexpert.com players can do a self-test with 80 virtual cards that need to be turned. The purpose of the game is to maximize the win. During the game, decision making is analysed, using validated neuroscientific principles. The analysis provides deep insight into gambling behaviour, thus identifying key characteristics associated with problem gambling.
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Rasmus Kjaergaard, CEO of Mindway.[/caption]
Rasmus Kjaergaard, CEO of Mindway AI says: "We are very excited about the interest from the industry for our different solutions todetect problem gambling. And now with Gamalyze launched on bettingexpert.com we give millions of bettors the opportunity to take a self-test and find out if their gambling habit is healthy."
Announcement of Safer Gambling Week initiatives from Mindway AI
The Safer Gambling Week is a cross-industry initiative to promote safer gambling in GB and Ireland.
Rasmus Kjaergaard continues: "Safe and responsible gambling is a cornerstone in everything we do at Mindway AI. Not only do we see Safer Gambling Week as a UK event, but as an industrywide opportunity to create awareness and support operators’ efforts to facilitate safer gambling.
In support of Safer Gambling Week, and safer gambling in general, we are happy to
announce the following initiatives:
1) Try Gamalyze for free throughout Safer Gambling Week using the following link:
https://mindway-ai.com/safer-gambling-week-2021/. Gamalyze is our gamification of self-tests as a card game.
2) Our 3-month pilot on Gamalyze is offered at 50 % discount throughout the week.
All pilots ordered from now and until 7 November 2021 will be agreed at 50 % of the standard price.
3) Win a free pilot on our detection system, GameScanner. This includes analysis of
player sample and two online 1-hour follow-up workshops.
Next up: Malta Week
Don’t miss out on amazing networking opportunities and exclusive industry insights at Malta Week. Four leading shows will bring the best of the business back-to-back to a first-class meeting point. Malta Week will consist of SiGMA, AIBC, Med-Tech World and AGS, each presenting the top developments of their focal industries.
The cross-collaboration of each brand makes Malta Week the number one destination for leading think-tanks of the gaming sector, emerging tech, digital health, and digital marketing. The middle of the Mediterranean is the perfect place for multi-faceted business deals and face-to-face conversations with leading affiliates, policymakers, and thought leaders.
Formula 4 Macau Grand Prix of the 69th Macau Grand Prix award ceremony - Photo by Government Information Bureau.[/caption]
November 2023 will be Macau’s Grand Prix month
This year marks the 70th anniversary of the iconic motorsport event. The 2023 edition will be held over six days - 11 and 12 November, and between 16 and 19 November.
It will include 11 races. The iconic Formula 3 World Cup and the GT World Cup are among the races returning to the Guia Circuit after a three-year pause brought about by the global pandemic.
[caption id="attachment_41496" align="aligncenter" width="1280"]
Participants during the Guia Circuit Fun Run, 65th edition.[/caption]
For the 70th anniversary, the organizers will bring back the Guia Circuit Fun Run, which will be held in the first week of November. The organizers of the Grand Prix have announced that they will launch a ticketing campaign by partnering with local and international travel associations, travel agencies, airlines and online travel platforms.
According to local TV channel TDM Canal Macau, November will be Grand Prix month. Authorities will host several satellite events such as inviting students to tour the Macau Grand Prix control centre. The annual racing event will cost an estimated MOP260 this year.
SiGMA Asia is in Manila
Join us from the SiGMA Asia conference in Manila taking place from the 19th to the 22nd of July.
https://www.youtube.com/watch?v=lATEHufoUeg
As an event planner will tell you, organising an event is full of your usual blood, sweat and tears; organizing an iGaming event on the other hand offers a rarely seen ray of sunshine breaking through all the logistical mayhem.
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10. Nothing Beats Face-to-Face
Nothing really beats speaking in person to new and familiar faces. Face-to-face communication is vital to networking and building connections since there will definitely be a stronger connection. It definitely enhances relationships as it also helps individuals build trust and loyalty with each other. Obviously, many of us have been deprived of this benefit due to the ongoing pandemic that affected the way we communicate but make no mistake, when everything goes back to normal - people will be itching to take advantage of face-to-face communication to build those long term relationships.
To break it down for you, the main benefits people can obtain from face-to-face meetings are:
Building those strong relationships
Enhances loyalty and trust
Increase in productivity
Clear communication related to goals & strategy
Easier to focus and be engagedIf you're craving that face-to-face communication right now, then check out our upcoming events this year, including several iGatherings and the mother of all conferences happening this November!
9. Networking
Networking is an essential skill for any business person. Building your network boost your career success by making the right connections, staying on top of industry trends & the "know-how" of the job market. Networking opens new avenues, both personally & professionally, and there is no better place to network than at a live event. Networking virtually also works but the buzz of a live show hits completely different & makes networking that bit easier due to the advantages we spoke about in the face-to-face section. So how can you be effective at networking at a live event, for example at SiGMA Europe: Look for the right people in the right job Be easygoing & proactive Keep tabs on your networking channel Continuously look for networking events - do not stay idle8. Interactive Means Fun
Since physical events give you that face-to-face benefits, they are just way more interactive. SiGMA's events include thought provoking conferences which give people the chance to interact with experts in specific fields, be it in tech, gaming and regulation. Furthermore, most live events include an expo floor which give people the chance to learn more about companies that they are interested in. This enhances the attendee experience as they will feel more involved in the event, immersing themselves in the whole event experience. The main benefits of an interactive live event: Create lasting memories Influence people's perception Increase in engagement7. Ambience is Unbeatable
Creating the right atmosphere is always essential to the success of an event. For example, the one thing virtual events lack over physical events is specifically this. The atmosphere that a live event creates is second to none. Creating the right ambience can boost your brand image as it will get attendees excited about your brand & ensure that they will have a great experience throughout the event, something that is difficult to replicate via a virtual event. How to get the perfect ambience? Choose the right location Greet delegates at entrance Make sure lighting and sound is perfect Food & beverages must be available Set requirements for rooms - ensure that these requirements are met Thank your delegates at the end of the event
6. Immersive Experience
By creating an immersive experience, delegates will be way more engaged at your event. They will be able to connect with your brand on a completely different level, which in turn increases brand credibility and brand value. At live events, creating an immersive experience is easy - just think out of the box and be different from everyone else. Our live events are constantly looking at new ways to create an immersive experience, going as far as bringing a talking robot to our event!
Here are a few of our tips to create the perfect immersive experience:
Know what you want to achieve - Education? Entertainment? Brand awareness?
Create content surrounded by the experience
Ensure that the experience engages all the senses
Personalise the experience
Ensure delegate interaction
5. Special Themes Make It Special
You can easily create a special theme to go with your event, maybe even several different themes. These are important since it will set you apart from competition. Themes must reflect the objectives of the company & incorporate them into the event - it will also give the delegates an idea of what to expect. Special themes can act as a catalyst for success as it creates a buzz & helps speakers to understand their audience, which will increase engagement between the crowd & speakers. Keep in mind that live events have been away for quite some time, so people will be expecting to be entertained and their expectations will be high!4. In-Person Learning
Through conferences & an immersive experience, delegates will be able to take advantage of in-person learning at events. It provides a hands-on experience, which allows for greater interaction between delegates and speakers. The connection between professionals in real-time is priceless and in-person training really does enhance these relationships. SiGMA focuses on in-person learning at our live events through engaging workshops that bring industry experts from all over the world to pass on their knowledge to hundreds of people. Our workshops are limited in space as we want to give you the full in-person learning experience!
3. Bigger Audiences Guaranteed
This one is quite self-explanatory. The majority of live, physical events are more likely to pull a bigger audience when compared to a virtual show. The feeling of seeing a massive audience at an event creates an adrenaline rush that can not be replaced - don't believe us? Come to SiGMA Europe to see what we're on about! Having said that, just because the audience is big does not mean that the audience is right. It is essential that you target the relevant people to create the right audience. Having the wrong people at your event will hinder the success of your event overall.2. More Content, More Value
Live events can give your team content for days! One can start producing content promoting the show from way before, including the speakers, location & "what to expect" section in the article. Content is vital to the promotion of your event while it also manages to keep the momentum going for months on end. Make sure to get a mix of photo, video & written content out there and push it through social media, media partners & email campaigns to maximise it's potential. Here are some examples of content that can be used: Tutorials Behind the scenes Video interviews Creation of infographics for delegates Blogging1. Sales Opportunities are Maximised
The benefits of live events are endless but at the end of the day, business people want to make money. Through networking, in-person learning & face-to-face meetings, its natural that sales opportunities increase & that's the pull of live events. Quite a few business deals happen at live events since relationships and trust are being built as the event goes on. Therefore, live events are the perfect setting to initiate a potential sales deal or even close one too!
iGathering Malta will now take place in late June.