India encourages responsible gaming with new restrictions

Added: Nov 29, 2020 11:00 Category: Asia , Responsible Gaming , Posted by

The new restrictions state that advertisements should not show gambling as an income opportunity while companies are also required to display the message – ‘Please Play Responsibly’

Following EU’s push for more responsible gaming throughout the industry, India has also started to implement a number of guidelines to battle gambling addiction. This also comes after Tamil Nadu imposed a statewide ban on online gaming due to the rise in number of suicides.

The advertising regulator of India, the Advertising Standards Council of India (ASCI), issued a number of measures regarding responsible advertising, specifically when it comes to the promotion of real-money gaming.

Gaming advertisements are seen as high-risk in India. The number of adverts seen on the publics TV screens increased considerably during the COVID-19 outbreak and since many people were home due to lockdowns and several restrictions, the gambling advertisements were targeting a large number of families and even possibly underage people.

The new guidelines say that gaming adverts should not show gambling as an income opportunity to encourage people to start advertisingplaying while anyone under 18 should not be represented in any advertisements. Moreover, any advertisements should display the message ‘Please Play Responsibly’ to make existing and potential customers aware about the potential dangers of gambling and its financial risks.

ASCI’s main plan is to address the manner in which advertisements are shown with emphasis shown on respecting the new guidelines enforced by the advertising regulator for responsible gaming standards.


About SiGMA Europe:

 SiGMA Europe will take place on February 16-18, 2021. Europe remains a leading market for gaming, making this the perfect opening gaming show for 2021.  Join us for the 7th edition of SiGMA at the MFCC – Malta Fairs & Conventions Centre, and explore how you can benefit from being a delegate, a sponsor, an exhibitor or a keynote speaker.

Related Posts

BGaming releases Hawaiian-style slot Aloha King Elvis

BGaming launched the brand’s new slot Aloha King Elvis! The game is the sequel of the most popular game in the provider’s portfolio called Elvis Frog in Vegas

Cute Elvis Frog – the main character of the story – this time goes for vacation to the tropical islands full of summer vibes and melodic guitar rhythms. A beach Hawaiian party with Elvis as a headliner will be explosive and full of fun! Eye-catching graphic and bright colors along with upbeat music parts makes the slot juicy and truly hot! The game is already available at reputable casinos such as Crazy Fox, Playamo and others.

Skywind Group partners with colourful online casino innovators Casumo

Skywind Group is very excited to announce its latest partnership with “your favourite online casino” Casumo, who will introduce their players to Skywind’s content in Sweden, Germany and UK

Casumo is a hugely popular operator that has been an influential brand in the world of iGaming for nearly a decade. They were pioneers in gamification and one of the first online casinos to offer tournaments with their “Reel Races”. Their vast amount of games and the bright colorful product design, which many operators later mimicked, has given them mass appeal and loyal players. goes live with EveryMatrix’s turnkey solution

EveryMatrix is pleased to announce the relaunch of IZIBET, the online brand has been successfully revamped via EveryMatrix’s turnkey solution earlier this summer

IZIBET is managed by the IZI GROUP, a gaming group that successfully operates the famous Malta-based Dragonara Casino since 2010. IZI Group also manages the largest network of sports betting shops in Malta and now has taken the step to further expand its digital presence and offer players the opportunity to play from anywhere on