“Don’t gamble your way into the Balkans” – L. Keskinov, Balkan Media Group

Darlene Zammit 1 year ago
“Don’t gamble your way into the Balkans” – L. Keskinov, Balkan Media Group

Lazar Keskinov, CEO of the Balkan Media Group, joins the latest series of affiliate interviews on Affiliate Grand Slam

Lazar Keskinov is one of the 300 affiliates that AGS is flying to SiGMA Malta – follow his story below.

How long have you been in this industry?

I have been in the affiliate marketing industry since 2015, which is around 7 years now. In the beginning, I was the Chief Operations Officer at Balkan Media Group, and later on I became the CEO. During this time the company has successfully grown to manage a number of leading sports news and affiliate websites in the Balkan countries, hoping to grow even more and explore new markets in the following years.

What brought you into the affiliate world?

Having managed web, research, and data collecting projects for more than ten years, the iGaming sector entertained me with its rewards and challenges amid the never-ending turbulence of gaming companies, regulators, and competition.

What are you expecting to get out of the event?

The conference is a rare chance to network with top affiliate marketers and brands in the casino industry, exchange experience and ideas, and build beneficial partnerships.

What are you most looking forward to?

I am most looking forward to meeting the exhibitors, all the gambling and casino brands as I find discussing in person to be much more productive than dealing with partners over email or video call. Building a good business relationship with both new and existing partners is key for our company, and face-to-face communication helps strengthen those relationships.

Who are you most looking forward to meeting and why?

I am excited to meet with our existing partners, especially with the ones that we’ve never had the chance to meet in person. And of course, I’m looking forward to meeting new people and finding new opportunities.

Which websites and products fall under your portfolio?

In our websites portfolio we have many different casino and sports betting sites. We have websites that provide information about online casino bonuses, websites with information about slot games, roulette, blackjack, etc. The same goes for the betting sites with information about online casinos that offer sports betting. As sport is probably the most popular form of entertainment in the world, we also have sports news websites in a few countries in the Balkans, like Serbia, Macedonia, and Bosnia.

What makes your traffic proposition/traffic sites unique?

The most important thing that makes our sites unique is the creation of original content about sports, betting, gambling, bookmakers, casinos, and casino games, among other topics. Our team consists of experts that provide quality and trustworthy content on a daily basis.

Have you ever been to SiGMA before?

Unfortunately, I have never attended a SiGMA event before, I usually attend iGB conferences and some local/regional conference.

Tell us a bit about yourself – after all, business is done with people, not just companies! Your hobbies, favourite book, favourite quote, whether you are into Gaming yourself, etc.

I am someone who likes sports, which is one of the many reasons why I enjoy doing my job. I really like basketball so a few times a week I play with friends and I go hiking almost every week. My favorite quote is not from a movie or a book, but it is our company slogan – “Don’t gamble your way into the Balkans” – contact us.

Read more about the 300 Spartans here.


Join us in Belgrade, Serbia from the 22-25th August:

Renowned for its beautiful scenery, delicious cuisine, rich culture, and penchant for parties, the Balkans have been sought after by both tasteful tourists and entrepreneurs with an eye on the growing iGaming ecosystem calling the region home. As the home to the global gaming community, the SiGMA Conference is known far and wide for its enlightening panels, inspiring speeches, ample opportunities to invest and network, and the ability to do it all while having the time of your life. Join us in Belgrade for the best the industry has to offer and for a window into the future of worldwide gambling. To learn more about sponsorship and speaking opportunities or to inquire about attending the event, please contact Sophie at [email protected].

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