JetSynthesys to expand its esports footprint in Saudi Arabia
JetSynthesys, an India-based digital entertainment and technology company, is aggressively expanding its footprint in West Asia. With gaming dominated by esports, this move is a key step for the company to establish itself as a global player.
The growing esports market in Middle East
JetSynthesys has gained significant traction, thanks to its innovative approach and strong backing from investors like Kris Gopalakrishnan (Infosys co-founder), Adar Poonawalla (Serum Institute of India CEO), and cricket legend Sachin Tendulkar.
West Asia, Saudi Arabia in particular, has emerged as a hub for esports almost overnight. The region has seen significant investments in gaming facilities, and the whole world is taking notice. Even the IOC’s decision to stage the first Olympic Esports Games in Saudi Arabia reinforces the region’s increasing influence in the sector. JetSynthesys believes this is a golden opportunity to position itself as one of the major stakeholders in the esports industry.
JetSynthesys’ game-changing esports projects
One of JetSynthesys’ most ambitious endeavours is the Global e-Cricket Premier League (GEPL). A franchise-based cricket esports league, GEPL has the potential to become the IPL counterpart in the global digital cricket realm. With the massive fan following of cricket, this venture has the potential to transform esports by combining the world of sports fanaticism with the digital gaming ecosystem.
JetSynthesys has already made strategic investments in the Middle East through Jetapult, a gaming investment platform. In partnership with Accel, the company invested $4.5 million in Saudi Arabia’s game developer UMX Studio.
India’s role in the global gaming industry
India holds around 2 percent of the international gaming market. However, the CEO of JetSynthesys, Rajan Navani, believes that this percentage can be expanded to 5 percent in the coming five years. With a growing population of gamers, a thriving mobile gaming industry, and an emerging esports ecosystem, India can potentially become a major player in the global gaming community.
JetSynthesys is actively contributing to the ‘Make-in-India’ movement by developing high-quality games for a global audience. Its partnership with Nautilus Mobile to create Real Cricket is a prime example of how Indian gaming studios are making a mark internationally.
Navani stated to The Hindu, “We are working in a manner where Indian products could be built collaboratively with global partners, where India can build the esports part, train top athletes, and control the global narrative. India also has a better shot at global leadership in new age areas rather than areas where we have to play catch-up.”
