Multi-channel agreement includes provision of Kambi’s sportsbook to Desert Diamond Casinos’ West Valley, Sahuarita, and Tucson, Arizona properties, with a mobile sportsbook to follow
Kambi Group plc has signed a long-term partnership to provide its online and on-property sportsbook to Desert Diamond Casinos & Entertainment, an enterprise of the Tohono O’odham Nation, which operates casino properties in the US state of Arizona. The largest tribal operator in the Grand Canyon State, Desert Diamond Casinos is owned and operated by the Tohono O’odham Nation, which was one of 10 Arizona Indian tribes in August to receive a licence from the Arizona Department of Gaming to offer sports wagering in the state. The multi-channel agreement will see Kambi provide its full suite of high-performance sports betting technology, initially rolling out on-property across the operator’s West Valley, Sahuarita, and Tucson, Arizona properties in Q4 with an online sportsbook to follow shortly under the newly created entity of Desert Diamond Mobile LLC.
Desert Diamond Casinos will benefit from Kambi’s proven on-property offering, including the Kambi kiosk and Bring Your Own Device technology, as well as harnessing Kambi’s enhanced in-event combinability product, launched in September for the start of the NFL season.
Kristian Nylén, Kambi Chief Executive Officer, said: “We are very proud to partner with Desert Diamond Casinos & Entertainment, a deal which further strengthens Kambi’s strong relationship with tribal casino operators.
“Desert Diamond Casinos is renowned for offering world-class gaming and entertainment experiences and complements Kambi’s strategy to partner with market leaders.
“We look forward to working with them closely to deliver high-quality and exciting sports betting experiences to both its on-property patrons and online customers in the state of Arizona.”
Mike Bean, CEO, Desert Diamond Casinos & Entertainment, said: “We are delighted to sign this multi-year agreement with Kambi, which has a proven track record in sportsbook provision across the globe.
“This exciting partnership provides Desert Diamond with the ability to leverage its long standing, well-regarded brand to provide our guests with a leading sports betting product across multiple channels.”
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