Betting on future: Kero Gaming bags $3M to expand AI-driven wagering

Written by Sankunni K

Miami-headquartered Kero Gaming, a provider of real-time contextual microbetting solutions, announced Tuesday, 6 April 2025, the successful closure of a $3 million Series A funding round. The investment was led by SIG Sports Investments Corp. (SIG Sports), a member of the Susquehanna International Group of Companies, and is earmarked to fuel the company’s rapid expansion of its algorithmically curated odds feeds.

The funding round also saw continued support from existing backers, including Eberg Capital, Sharp Alpha Advisors, Chicago Trading Company, Avenue H Capital, and Yolo Investments.

Also read: Interaction in sports betting: Microbetting

Phase of accelerated growth

This funding round marks a significant milestone for Kero as we enter a phase of accelerated growth,” said Tomash Devenishek, Kero Gaming CEO and Founder. “With SIG Sports’ lead investment and board participation, we’re well-equipped to ensure that the industry has a long-term, trusted provider delivering robust offerings that meet the evolving demands of operators worldwide.

Founded in 2020, Miami-based Kero Gaming has quickly established a major presence, providing its innovative betting solutions to over 180 sportsbooks internationally. The firm’s platform provides quick, context-specific betting opportunities in top US sports, college sports, and soccer, providing live-betting experiences in seconds.

Also read: Fast-Paced Micro-Betting: Stranomitis shares insights at SiGMA Europe

Emergence of microbetting

The microbetting segment, referring to betting on precise events during the game such as the next football play or a single pitch in baseball, has experienced rapid expansion in recent years.

Joe Grubb, Vice President at SIG Sports, commented on the investment, “Kero Gaming has demonstrated exceptional growth and innovation in the microbetting space. We’re excited to deepen our partnership and support their mission to lead this exciting capability in oddsmaking for one of the highest growth categories within sports entertainment.

Kero Gaming’s momentum has gained traction with major sportsbook operators. In January, Caesars Sportsbook switched to Kero Gaming’s international platforms, replacing previous microbetting providers. International platforms like EveryMatrix have also integrated Kero’s technology.

The company said it is “uniquely positioned to lead the charge, bolstered by its recent funding and strategic market expansions,” especially as European and global operators increasingly adopt this form of betting.

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