Kickstarting BiS SiGMA Americas with these top 10 panels

BiS SiGMA Americas 2025 will officially commence on April 8th at the Transamerica Expo Centre in São Paulo, bringing together the global iGaming community for a full day of strategic insights, innovation, and networking. Taking place across three simultaneous conference stages, Jardins, Itaim, and Paulista, the event will feature an impactful line-up of expert-led panels, exploring the critical developments shaping the future of gaming, technology, and regulation. The first day promises to set the tone for an exceptional week, as stakeholders, policymakers, operators, and innovators converge in Brazil’s financial capital to navigate the region’s rapidly expanding iGaming landscape.

The Official Opening Ceremony at 10:00 will kick off the event with a welcome speech from the founders of SiGMA Group and the Brazilian iGaming Summit. Eman Pulis, Alessandro Valente, and Carlos Cardama will share their insights on the rapid evolution of the iGaming industry and its future in the Americas, followed by a symbolic ribbon-cutting moment to mark the official opening of the event.

Top 3 AI and digital discussions at Jardins stage

The panels at Jardins Stage will focus on the evolving role of advertising and branding in the iGaming space, exploring how Brazil is navigating regulation while fostering innovation. Discussions will also delve into how strategic digital media campaigns and personalized strategies are transforming marketing practices in the industry.

1) 13.00 | CONAR and the New Frontiers of Advertising in iGaming | Panel

• Fernanda Batistella, Head of Litigation – Maia Yoshiyasu Lawyers
• Juliana N. Albuquerque, Executive VP – CONAR – National Council for Advertising Self-Regulation
• Leonardo Benites, CEO – Propane
• Fatima Bana, President of the Board & CEO – Lampions Bet

2) 14.30 | The Value of Brand: The Role of Branding and Advertising for Successful Operators | Panel

• Guilherme Savedd, CEO – Kalma
• Bruno Geraldini, Country Manager – Brazil – Brazino777
• Anderson Nunes, Relationship Manager – Casa de Apostas
• Claudio Faccio, CMO – Nyce Int.
• Hebert Luiz Terra Gaban, Head of Marketing LATAM – Lottoland

3) 15.15 | Strategies that Convert: The Secret Behind High-Performance Digital Media | Panel

• Leonardo Benites, CEO – Propane
• Sandro Cachiello, Head of Sales & Business Development – Meta
• Rafael Camargo, Head of Sales – Kwai for Business

Top 4 Regulation panels at Itaim Stage

Panels at the Itaim Stage will revolve around the regulatory landscape in Brazil, with an emphasis on compliance, interministerial cooperation, and the future of assertive regulation. Experts will also discuss the growing importance of certification processes to ensure industry standards in the expanding iGaming sector.

1) 11.05 | Compliance in Action: The Key to Effective Regulation in Brazil | Panel

• Roberto Armelin, Chief ESG, Risk, and Compliance Officer – São Paulo Football Club
• Raiana Falcão, Deputy Secretary for Sanctioning Action at the Secretariat for Prizes and Betting – Ministry of Finance of Brazil
• Jacqueline Favraud – Legal & Regulatory Affairs
• Sportingtech, Chantal Pillet – Associate Managing Director – Kroll Associates

2) 11.50 | The Path to Interministerial Cooperation in Advancing Regulation | Panel

• Luiz Felipe Maia, Founding Partner – Maia Yoshiyasu Lawyers
• Regis Dudena, Secretary of Prizes and Betting – Ministry of Finance of Brazil
• Giovanni Rocco Neto, National Secretary of Sports Betting and Economic Development of Sports – Brazil Ministry of Sport

3) 13:20 | The Power of Rules: Next Steps for Assertive Regulation | Panel

• Luiz Felipe Santoro, President – Games Commission – OAB SP (Brazilian Bar Association of São Paulo)
• Pietro Cardia Lorenzoni, Lawyer – ANJL – Brazilian National Association of Games and Lotteries
• José Francisco Cimino Manssur, Partner – Csmv Lawyers
• Newton Cardoso Jr, Deputado Federal – Brazil
• Simone Vicentini, Partner – Vicentini Advisory

4) 15:35 | From Regulation to Certification: The Revolution of Standards in Online Gaming in Brazil | Panel

• Francisco Petrônio de Oliveira, SEPPP – Executive Secretary of Public-Private Partnerships – Government of the State of Paraíba
• Valter Delfraro, Government Relations and Business Development Executive – Brazil – GLI – Gaming Laboratories International
• Marzia Turrini, President iGaming & Cybersecurity – BMM Testlabs

Top 3 AML and KYC panels at Paulista stage

At the Paulista Stage, the panels will address the critical role of AML and KYC practices in protecting the iGaming industry from fraud and money laundering. Additionally, discussions will focus on preventing match-fixing in sports and best practices for player retention and loyalty through personalized CRM strategies.

1) 11.05 | The Power of AML and KYC in Protecting iGaming | Panel

• Kayky Janiszewski, CEO – Legitimuz
• Rafael Marchetti Marcondes, CLO – Rei do Pitaco
• Késsya Curvo, Legal & Compliance Director – Rivalo Brasil
• Roberta Gamenho, Head of Compliance – Betfast.io
• Paula Braytne, Compliance Director – Galera Gaming

2) 12.45 | Between Ambition and Temptation: How Match-Fixing Attracts Young Athletes | Panel

• Thiago Asmar “Pilhado”, Presenter – Jovem Pan
• Tiago Horta Barbosa, Head of Integrity LATAM – Genius Sports
• Felippe Marchetti, Integrity Partnership Manager – LATAM – Sportradar

3) 14.15 | CRM and Retention: Best Practices to Build Player Loyalty and Increase Relationship Value | Panel

• Caio Ruiz, CRM – Ana Gaming (Cassino)
• João Alves, CMO – NossaBet
• Thamillin Valery Klen, CEO – Maior Aposta
• Álvaro Camargo, Country Manager – Brazil – Xtremepush

The Centurion MMA weigh-in, a highlight on Day 1, will coincide with the unveiling of the Faculdade da Luta Youth Center, which offers MMA training alongside life skills such as language education and self-defense. This initiative continues Centurion FC’s commitment to community impact and youth development. Through its partnership with SiGMA Foundation, Centurion FC aims to empower young people in vulnerable communities, providing them with the tools to build a brighter future.

BiS SiGMA Americas 2025 is shaping up to be a monumental event. Attendees are encouraged to stay updated on the full agenda and make the most of the invaluable insights, networking opportunities, and ground-breaking discussions happening throughout the day. For further details on the event and to stay updated with all discussions, make sure to explore the agenda and be part of this game-changing experience.