Laaffic shines at SiGMA Asia! SMS and voice marketing ignites growth in the Philippine iGaming industry
On June 4, 2025, the highly anticipated SiGMA Asia 2025 event concluded in Manila, Philippines, focusing on the rapidly developing iGaming industry in Southeast Asia. With over 20,000 attendees, the event attracted industry giants and service providers, including Laaffic, a trusted marketing solutions provider. Laaffic’s innovative SMS and voice marketing solutions, along with its deep market insights, made it a highlight of the event, drawing significant crowds with interactions and prize draws.
The Philippines has become one of the fastest-growing countries in the iGaming industry, thanks to its large young population, widespread mobile internet access, and supportive government policies. In 2024, the country’s gaming industry generated a gross gaming revenue (GGR) of PHP 372.33 billion (approximately €6.14 billion), representing a 30.5% increase from 2023. This growth is largely driven by the expansion of the electronic gaming and e-bingo sectors.
Despite strong revenue figures, the iGaming sector faces challenges like rising customer acquisition costs and intense competition. Businesses need to precisely reach their target users, improve conversion efficiency, and ensure compliance. SMS and voice communication tools, with their wide coverage and high delivery rates, enhance user experience, build trust, and facilitate conversions, especially in markets like the Philippines.
Laaffic provides efficient, reliable, and customised communication solutions for scenarios like registration verification, event notifications, and customer re-engagement. For verification, Laaffic offers channels like WhatsApp, SMS, and voice, ensuring high delivery rates. To enhance marketing efficiency, businesses can utilise combinations such as two-way SMS, AI Group Calls, and Cloud Call Centres. For example, Two-way SMS allows bulk marketing with rich media, improving effectiveness. Group Call and Post-call SMS solutions increase conversion rates and engagement by sending marketing audio to target groups and setting reminders based on feedback.
Global reach and regulatory compliance: Laaffic’s competitive edge
Laaffic’s operator channel resources cover over 200 countries, ensuring high delivery rates and stability in the Philippines and Southeast Asia. The expert team provides marketing services compliant with local and international regulations.
During SiGMA Asia, Laaffic’s booth attracted numerous clients for in-depth exchanges. Business experts provided insights on using SMS and voice services to enhance user conversion rates. The “Laaffic Lucky Draw” at the booth, offering prizes like the iPhone 16 and AirPods 4th Generation, deepened clients’ impressions of the brand and fostered closer relationships.
Laaffic showcased its strong product capabilities and service excellence to the growing Philippine iGaming market. Looking ahead, Laaffic plans to focus on the Philippine and Southeast Asian markets, expand its global SMS and voice resources, and optimise product solutions and services, collaborating with iGaming industry partners to foster industry development.
